Pardot Review
August 14, 2018

Pardot Review

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with Pardot

The Digital Marketing Department uses Pardot to nurture leads and prospects and bring them to conversion.

Pros

  • Creating emails is made simple
  • Integration with our Salesforce prospects
  • A/B testing with each email

Cons

  • In-depth drip reporting is not readily available - a mostly manual process
  • Unable to copy/past without formatting issues in email copy area
  • There isn't a centralized dashboard without upgrading
  • We are better able to track what emails and content our prospects are interacting with.
It's great for creating one-off emails. But I wish more came with analytics, especially for drip programs.

Salesforce Marketing Cloud Feature Ratings

5.9
WYSIWYG email editor
6
Dynamic content
7
Ability to test dynamic content
6
Landing pages
Not Rated
A/B testing
8
Mobile optimization
Not Rated
Email deliverability reporting
7
List management
3
Triggered drip sequences
4
5.0
Lead nurturing automation
5
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
1.0
Dashboards
1
Standard reports
Not Rated
Custom reports
Not Rated
3.0
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
3

Comments

More Reviews of Salesforce Marketing Cloud

  1. Home
  2. Marketing Automation Software
  3. Salesforce Marketing Cloud Reviews
  4. User Review of Salesforce Marketing Cloud