Pardot Review | TrustRadius

Use Cases and Deployment Scope

The Digital Marketing Department uses Pardot to nurture leads and prospects and bring them to conversion.

Pros and Cons

Creating emails is made simple
Integration with our Salesforce prospects
A/B testing with each email

In-depth drip reporting is not readily available - a mostly manual process
Unable to copy/past without formatting issues in email copy area
There isn't a centralized dashboard without upgrading

Return on Investment

We are better able to track what emails and content our prospects are interacting with.

Number of Contacts (List Size)

250,000 to 1 million

Using Salesforce Marketing Cloud for B2C or B2B marketing

Both

Likelihood to Recommend

It's great for creating one-off emails. But I wish more came with analytics, especially for drip programs.