Pardot is a phenomenal tool!
May 21, 2021
Pardot is a phenomenal tool!
Score 7 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Overall Satisfaction with Pardot
We regularly use Pardot every single day as the primary means of communicating with our database. We don't open it up to every department to use but use it centrally and handle requests from other teams. It solves a lot of our problems because we use Salesforce as a CRM and the syncing capabilities are phenomenal.
- Email drip campaign automation
- Advanced features such as landing pages and branded preference center pages
- Builder feels great and is easy to use if you have coding knowledge
- No robust drag and drop builder
- Pardot is often slow to adopt new technologies and integrations
- No Litmus integration
- Pardot doesn't show ESP renderings well within its own infrastructure
- Pardot has helped us immensely to drive user interaction, but seeing as we are a church, we don't really measure ROI in the same ways businesses might.
I MUCH prefer Pardot to Mailchimp and Mailjet. It feels more like a professional product and behaves as such with a more advanced feature set and customizability. For instance, I have not found a good way in either of the competing products to do branded preference center pages, which is a must for us.
Do you think Salesforce Marketing Cloud delivers good value for the price?
Yes
Are you happy with Salesforce Marketing Cloud's feature set?
Yes
Did Salesforce Marketing Cloud live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Salesforce Marketing Cloud go as expected?
I wasn't involved with the implementation phase
Would you buy Salesforce Marketing Cloud again?
Yes