Pardot is a good marketing tool, but is not without shortcomings.
Updated May 21, 2021

Pardot is a good marketing tool, but is not without shortcomings.

Neal Sweeney | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with Pardot

We use Pardot for email marketing, and sync with Salesforce. It is used by the entire marketing department across each locality. This included audience segmenting, email design, drip campaigns, custom redirects, etc. Pardot is how we are able to effectively send mass email communication utilizing templates and many automation tools.

Pros

  • Segmenting by one or two variables is simple and intuitive.
  • Changing email language is simple and quick.
  • Options for integration

Cons

  • Segmenting beyond two variables is not easy, or well-supported.
  • The UI and navigating through the platform can be time-consuming.
  • Pardot has made email marketing more efficient.
  • Pardot tracks GDPR info, so we may avoid penalties for noncompliance.
Eloqua had a more visual UI, where Pardot goes by a folder structure. Though I prefered the Eloqua interface, Pardot has a quicker refresh and you can see your changes instantly. Pardot seems to have far less "quirks" than Eloqua, so less customized solutions are required.
100,000 to 250,000
Both

Do you think Salesforce Marketing Cloud delivers good value for the price?

Not sure

Are you happy with Salesforce Marketing Cloud's feature set?

No

Did Salesforce Marketing Cloud live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Salesforce Marketing Cloud go as expected?

I wasn't involved with the implementation phase

Would you buy Salesforce Marketing Cloud again?

No

When I need to create very specific segments, Pardot is not the easiest to use. It takes a long and convoluted process to be able to segment to the degree I like to.
But if your PII data is not too sophisticated and you are focused on being able to send mass emails, Pardot it great. Particularly if you would like to do A/B testing.

Salesforce Marketing Cloud Feature Ratings

6.3
WYSIWYG email editor
5
Dynamic content
6
Ability to test dynamic content
6
Landing pages
8
A/B testing
7
Mobile optimization
Not Rated
Email deliverability reporting
7
List management
4
Triggered drip sequences
7
6.3
Lead nurturing automation
8
Lead scoring and grading
7
Data quality management
4
Automated sales alerts and tasks
Not Rated
8.0
Event/webinar marketing
8
Not Rated
Social sharing and campaigns
Not Rated
4.5
Dashboards
4
Standard reports
5
Custom reports
Not Rated
8.0
API
Not Rated
Role-based workflow & approvals
7
Customizability
Not Rated
Integration with Salesforce.com
9

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