Pardot is a good marketing tool, but is not without shortcomings.
Updated May 21, 2021
Pardot is a good marketing tool, but is not without shortcomings.
Score 8 out of 10
Vetted Review
Verified User
Software Version
Professional
Overall Satisfaction with Pardot
We use Pardot for email marketing, and sync with Salesforce. It is used by the entire marketing department across each locality. This included audience segmenting, email design, drip campaigns, custom redirects, etc. Pardot is how we are able to effectively send mass email communication utilizing templates and many automation tools.
- Segmenting by one or two variables is simple and intuitive.
- Changing email language is simple and quick.
- Options for integration
- Segmenting beyond two variables is not easy, or well-supported.
- The UI and navigating through the platform can be time-consuming.
- Pardot has made email marketing more efficient.
- Pardot tracks GDPR info, so we may avoid penalties for noncompliance.
Eloqua had a more visual UI, where Pardot goes by a folder structure. Though I prefered the Eloqua interface, Pardot has a quicker refresh and you can see your changes instantly. Pardot seems to have far less "quirks" than Eloqua, so less customized solutions are required.
100,000 to 250,000
Do you think Salesforce Marketing Cloud delivers good value for the price?
Not sure
Are you happy with Salesforce Marketing Cloud's feature set?
No
Did Salesforce Marketing Cloud live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Salesforce Marketing Cloud go as expected?
I wasn't involved with the implementation phase
Would you buy Salesforce Marketing Cloud again?
No