Pardot is a good marketing tool, but is not without shortcomings.
Neal Sweeney | TrustRadius Reviewer
Updated December 20, 2019

Pardot is a good marketing tool, but is not without shortcomings.

Score 8 out of 10
Vetted Review
Verified User
Review Source

Software Version

Professional

Overall Satisfaction with Pardot

We use Pardot for email marketing, and sync with Salesforce. It is used by the entire marketing department across each locality. This included audience segmenting, email design, drip campaigns, custom redirects, etc. Pardot is how we are able to effectively send mass email communication utilizing templates and many automation tools.
  • Segmenting by one or two variables is simple and intuitive.
  • Changing email language is simple and quick.
  • Segmenting beyond two variables is not easy, or well-supported.
  • The UI and navigating through the platform can be time-consuming.
  • Pardot has made email marketing more efficient.
  • Pardot tracks GDPR info, so we may avoid penalties for noncompliance.
Eloqua had a more visual UI, where Pardot goes by a folder structure. Though I prefered the Eloqua interface, Pardot has a quicker refresh and you can see your changes instantly. Pardot seems to have far less "quirks" than Eloqua, so less customized solutions are required.
When I need to create very specific segments, Pardot is not the easiest to use. It takes a long and convoluted process to be able to segment to the degree I like to.
But if your PII data is not too sophisticated and you are focused on being able to send mass emails, Pardot it great. Particularly if you would like to do A/B testing.

Pardot Feature Ratings

WYSIWYG email editor
5
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
8
A/B testing
8
Mobile optimization
Not Rated
Email deliverability
8
List management
4
Triggered drip sequences
6
Lead nurturing
6
Lead scoring and grading
7
Data quality management
3
Automated sales alerts and tasks
Not Rated
Event/webinar marketing
8
Social sharing and campaigns
Not Rated
Dashboards
4
Standard reports
5
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
7
Customizability
Not Rated
Integration with Salesforce.com
9