Item: Pollfish
Rating: 10
Author: David Brond

Overall Satisfaction with Pollfish

Use Cases and Deployment Scope

As a strategy and research consultant I have used Pollfish to help a number of clients learn what consumers perceive about their products, services and marketing messages. The information received from a Pollfish survey is timely, accurate and extremely helpful to decision-makers. I highly recommend using Pollfish to ascertain the opinions of consumers in a very cost-effective manner.

Pros and Cons

Pros

Provide information very quickly -- within days
Accurately obtain the opinions of 100+ consumers
Summarize the data in useful graphs

Cons

Provide more flexibility customizing graphs
Make cross-tabs easier to develop
Produce reports that can be customized

Return on Investment

Aids in the selection what what ad campaign to use
Supports the brand positioning of a product or service
Helps determine how best to introduce a product to market

Usability

Is a very economical and easy to use platform.

Alternatives Considered

Alchemer

Pollfish provides quicker, less expensive results, but is not as customizable. Pollfish is great for a general population survey but Alchemer has advantages if a database of potential respondents exists.

Key Insights

Do you think Pollfish delivers good value for the price?

Yes

Are you happy with Pollfish's feature set?

Yes

Did Pollfish live up to sales and marketing promises?

Yes

Did implementation of Pollfish go as expected?

Yes

Would you buy Pollfish again?

Yes

Other Software Used

Alchemer

Likelihood to Recommend

Pollfish is well suited for determining how consumers react to a variety of potential ad campaigns - i.e., A/B testing. It is also helpful in getting a pulse on how consumers perceive and are aware of selected brands in a market area.

Pollfish Feature Ratings

Comments

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A great resource