Item: Pollfish
Rating: 10
Author: Robin Roosdorp

Overall Satisfaction with Pollfish

Use Cases and Deployment Scope

I've used Pollfish for different projects but most recently we've been using it to send out a quarterly brand report. It gives us a really good insight how many people in our audience actually know about us, and what they know about us. We use it for the entire brand funnel measurement: from awareness to brand associations, to consideration.

Pros and Cons

Pros

Easily connect you with your audience, without you having to find them/ do ads
It's so incredibly quick, you can meet any last-minute deadline
I love the AI suggestions and how it helps you create a good survey, and the check on it as well

Cons

If you want to filter on health issues specifically, you have the option to choose from A-K or something and then L-Z. I want a combination of health issues and it seems weird to pay double simply because it starts with a different level (you can pick as many as you want in A-K without paying extra)
If you click on preview, you have to click through all the questions. Sometimes I just want to check out question 10.

Return on Investment

We've measured hard brand health numbers: (un)aided awareness percentage, consideration etc.
We can measure this over time and therefore we know whether we're improving
We also measure associations and therefore can start specific campaigns targeted towards brand associations and measure them afterwards

Usability

Super easy to use. I know that sometimes I'm struggling a bit with finding things or bummed that certain things don't work as you want them too (see my other feedback). But generally, I'm super happy with it. I really highly recommend it to anyone. Oh, and it's super affordable!

Key Insights

Do you think Pollfish delivers good value for the price?

Yes

Are you happy with Pollfish's feature set?

Yes

Did Pollfish live up to sales and marketing promises?

Yes

Did implementation of Pollfish go as expected?

Yes

Would you buy Pollfish again?

Yes

Likelihood to Recommend

I've used it while working in agencies and you want to test something with an audience, or you want to get input for a briefing based on actual data. And I've used it on the brand side where we test brand health. This is so good because you have access to input that normally would be difficult to get, and then in a fraction of the time.
I guess it would be less helpful if you want to get people to test your product or go through your UX or something, if you want to see what people's behaviour is or their initial reaction.

Pollfish Feature Ratings

Comments

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