Item: Publer
Rating: 10
Author: Chris Murphy

Overall Satisfaction with Publer

Use Cases and Deployment Scope

As a a small business, Publer helps me compete with the productivity of a large team when it comes to scheduling and creating social content. The ease of integrating platforms such as Canva and Wordpress make creating a content library and scheduling content something I can batch and remove from my plate in order to get my focus elsewhere.

Pros and Cons

Pros

Content Scheduling
Separate Workspaces
Content Library
Integrations

Cons

Publer is innovating things I didn't even know I wanted to see. I have no notes for improvement that they don't already have on their roadmap

Return on Investment

Publer is a HUGE time saver. I consider it to be a productivity tool more than an analytics or content creating platform

Usability

The ease of use and implementation of features with third-party integrations makes Publer a huge time saver! In my search for a platform that was able to balance features with cost, Publer wins by miles.

Alternatives Considered

CoSchedule Marketing Suite, Hootsuite and ContentStudio

The other tools I have tried are either cheaper because they are lacking features, or the interface and user experience is complicated and clunky - or, they are priced to only be affordable by much larger organizations. I don't think Publer is cheap, but for the cost, they are by far the best and most feature-rich user experience. Publer can easily compete with platforms that are pricing themselves for large organizations at a price affordable to a small business.

Key Insights

Do you think Publer delivers good value for the price?

Yes

Are you happy with Publer's feature set?

Yes

Did Publer live up to sales and marketing promises?

Yes

Did implementation of Publer go as expected?

Yes

Would you buy Publer again?

Yes

Likelihood to Recommend

Publer is a great tool for someone who doesn't want to spend all of their time managing their company's social media. I am able to batch my content for as far forward as I would like to, and then use the bulk scheduling tool to fill my content calendar for as far out as I need. Other tools allow me to have supplemental content on retainer that will auto-post if there is nothing in my que, making sure that I always have a social presence, even if I fall behind. The feature that really caught my attention was the ability to add action buttons to posts containing a link to my blog, inviting followers to 'read more' by continuing to my website, driving traffic to new levels!

Publer Feature Ratings

Comments

Please log in to join the conversation

Gives small businesses big brand productivity