I am a student and DePaul University and I was a research assistant using Qualtrics for a research study that was conducted. It was being used by our research team and it solved a problem relating to biases regarding our study. An electronic version of our survey was much more convenient for the college students that we wanted to participate in our study.
Similar products that I have used when making a survey would be SurveyMonkey, which is a great tool as well, but for what is being done, Qualtrics is more efficient and detailed. SurveyMonkey doesn't allow for easy access when converting into a SPSS program, while Qualtrics allows for that use.
I am a DePaul student so access to Qualtrics is free for students so I wouldn't need to renew anything. When I graduate on the other hand, I may purchase use of Qualtrics if it is needed for my job. I work as an intern in HR and I often suggest Qualtrics to my boss when she wants to conducts a survey among our employees.
It is well suited for college studies. Using Qualtrics in research related work is huge at DePaul University and it is very easy to access and use, allowing students and staff to create surveys with ease. It also works great with a research analyzing system call SPSS, which is crucial when it comes to studies being conducted and analyzed.