Qualtrics, gets the job done
March 01, 2014

Qualtrics, gets the job done

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Research Suite
  • Qualtrics 360

Overall Satisfaction

Qualtrics was used to validate serveral different use cases across a customer base that featured many different types of consumers. Ideas were brainstormed, use cases explored, arguments supported, etc by cross analyziing cross subsets of the data we collected.

Pros

  • Over Analyzation - you can really get into the details of any situation your team can come up with. From there, you can step back and say what is something we haven't tried
  • Rationalization - This tool provides you will the platform to display data, aggregated in various formats, with the intention to prove a point
  • Simple tool to use, that easy.

Cons

  • Could improve on the look and feel of the tool, some found it daunting.
  • Faster Lad conversion, we were able to tailor our communications to instill confidence and hit on key elements of the story our customer wanted to be told.
I support people who use Aprimo now, I do believe they find it to be a much user friendly tool.
Love this, but I do not control the buying of these kinds of tools anymore.
Qualtrics was well suited for both qualitative and quantitative formats. We were able to derive quality information from both sections.

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