Qualtrics is Awesome!

I first staring using Qualtrics when I was a student at Columbia Business School to conduct research for my academic projects. I conducted several student surveys and was able to become fluent in the software very quickly because of its well designed, intuitiuve user interface.

At my first job I immediately recognized how Qualtrics could benefit the consumer research being conducted. At this job I used qualtrics to survey the current customer base because I was able to easily tie individual survey responses to CRM behavioral data living in the offline CRM customer warehouse. This allowed for significantly more robust analysis to be conducted as I was able to utilize a much larger dataset. I was also able to create value and understand my CRM data that was formally just sitting in isolation.

I have never used the Site Intercept product however I have heard fantastic things from peers who have used it while conducting studies on the effectiveness of digital marketing campaigns and websites.

Also I enjoy Qualtrics blog as it is incredibly educational. I have referenced it numerous times. Specially I have used it to read up on the various methadologies of conjoint analysis. I have never used the Qualtrics conjoint product, but I look forward to testing it out when the time is right!