Qualtrics is Awesome!
March 10, 2014
Qualtrics is Awesome!
Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Research Suite
Overall Satisfaction
I first staring using Qualtrics when I was a student at Columbia Business School to conduct research for my academic projects. I conducted several student surveys and was able to become fluent in the software very quickly because of its well designed, intuitiuve user interface.
At my first job I immediately recognized how Qualtrics could benefit the consumer research being conducted. At this job I used qualtrics to survey the current customer base because I was able to easily tie individual survey responses to CRM behavioral data living in the offline CRM customer warehouse. This allowed for significantly more robust analysis to be conducted as I was able to utilize a much larger dataset. I was also able to create value and understand my CRM data that was formally just sitting in isolation.
I have never used the Site Intercept product however I have heard fantastic things from peers who have used it while conducting studies on the effectiveness of digital marketing campaigns and websites.
Also I enjoy Qualtrics blog as it is incredibly educational. I have referenced it numerous times. Specially I have used it to read up on the various methadologies of conjoint analysis. I have never used the Qualtrics conjoint product, but I look forward to testing it out when the time is right!
At my first job I immediately recognized how Qualtrics could benefit the consumer research being conducted. At this job I used qualtrics to survey the current customer base because I was able to easily tie individual survey responses to CRM behavioral data living in the offline CRM customer warehouse. This allowed for significantly more robust analysis to be conducted as I was able to utilize a much larger dataset. I was also able to create value and understand my CRM data that was formally just sitting in isolation.
I have never used the Site Intercept product however I have heard fantastic things from peers who have used it while conducting studies on the effectiveness of digital marketing campaigns and websites.
Also I enjoy Qualtrics blog as it is incredibly educational. I have referenced it numerous times. Specially I have used it to read up on the various methadologies of conjoint analysis. I have never used the Qualtrics conjoint product, but I look forward to testing it out when the time is right!
- Allow me to tie individual survey responses to offline CRM data
- Allow me to create surveys quickly and easily.
- Teach me about research methodologies
- Create branded look and feels of the surveys
- I actually do not know any of the limitations .. have had positive experiences all around.
- Video Classes / tutorials on research methodologies
- Community classes/ Meetup groups?
- Better segmentation of customers
- comscore,vizu,dimestore
I have used survey monkey in the past but have found it unprofessional.
I have used comScore products as well mostly because they have a larger panel which is important when target audiences are super niche.
I have used comScore products as well mostly because they have a larger panel which is important when target audiences are super niche.