Qualtrics is Awesome!
March 10, 2014

Qualtrics is Awesome!

Nicole Scalamandre | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Research Suite

Overall Satisfaction

I first staring using Qualtrics when I was a student at Columbia Business School to conduct research for my academic projects. I conducted several student surveys and was able to become fluent in the software very quickly because of its well designed, intuitiuve user interface.

At my first job I immediately recognized how Qualtrics could benefit the consumer research being conducted. At this job I used qualtrics to survey the current customer base because I was able to easily tie individual survey responses to CRM behavioral data living in the offline CRM customer warehouse. This allowed for significantly more robust analysis to be conducted as I was able to utilize a much larger dataset. I was also able to create value and understand my CRM data that was formally just sitting in isolation.

I have never used the Site Intercept product however I have heard fantastic things from peers who have used it while conducting studies on the effectiveness of digital marketing campaigns and websites.

Also I enjoy Qualtrics blog as it is incredibly educational. I have referenced it numerous times. Specially I have used it to read up on the various methadologies of conjoint analysis. I have never used the Qualtrics conjoint product, but I look forward to testing it out when the time is right!
  • Allow me to tie individual survey responses to offline CRM data
  • Allow me to create surveys quickly and easily.
  • Teach me about research methodologies
  • Create branded look and feels of the surveys
  • I actually do not know any of the limitations .. have had positive experiences all around.
  • Video Classes / tutorials on research methodologies
  • Community classes/ Meetup groups?
  • Better segmentation of customers
  • comscore,vizu,dimestore
I have used survey monkey in the past but have found it unprofessional.

I have used comScore products as well mostly because they have a larger panel which is important when target audiences are super niche.
Expensive. and do not know if i will be conducting studies at my new job.
I would recommend using qualtrics to conduct surveys and tie data to CRM data.