Overall Satisfaction with RavenTools
RavenTools was used by our Search Marketing department for keyword research, competitor research, areas of opportunity, and positioning monitoring. It was later abandoned as the search team began looking at different options and eventually moved to another product.
- Cross-competitor research
- Rank tracking
- Keyword research
- Overall learning curve could be improved
- I wouldn't mind seeing webinars or videos on tricks to get to most of the product
- Managing keywords was a little goofy with a long list
- Increased efficiency
- Tunnel vision - puts so many tools in one place that other tools may be overlooked