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RavenTools

RavenTools

Overview

What is RavenTools?

Raven Tools from the Tennessee company of the same name is Internet or search engine marketing optimization software consisting of popular tools targeted at SEO specialists who need research automation. To that end it contains the familiar set of website…

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Learn from top reviewers

RavenTools: Streamlining Reporting

Rating: 8 out of 10
August 1, 2022
IncentivizedVetted ReviewVerified User
RavenTools has helped our team streamline reporting processes, we use RavenTools to track website and SEO metrics as well as have connected the reporting tools to our advertis...
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Verified user
Contributor
RavenTools2 years of experience

My Clients Love their Reports

Rating: 9 out of 10
March 11, 2020
IncentivizedVetted ReviewVerified User
We use this for our marketing reports, it really helps make our reporting (and lives) easier to be able to put all our data information together under one roof. We incorporate...
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Marli Espinales
Vice-President - Marketing
Internet Marketing Director and Consultant
Clicc Media Inc
RavenTools5 years of experience

RavenTools : filling the Sweet Spot of Features and Affordability

Rating: 9 out of 10
December 20, 2018
IncentivizedVetted ReviewVerified User
I use RavenTools on a regular basis to provide clients a quick and easy to review summary of their website and social media analytics and engagement numbers. RavenTools allows...
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Jason Bean
Consultant - Marketing
Web Content Manager
Wonder Labs
RavenTools10 years of experience

A Great All-around Tool

Rating: 9 out of 10
April 25, 2018
IncentivizedVetted ReviewVerified User
RavenTools is used in some way for all of our clients. We most frequently use it to create monthly reports, but also utilize its audit tool to keep track of client website per...
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Geoffrey Hoesch
Consultant - Marketing
CEO (Chief Executive Officer)
Dragonfly Digital Marketing
RavenTools3 years of experience

RavenTools - a Great Tool for the Digital Marketer Looking to Do It All

Rating: 8 out of 10
May 1, 2017
Vetted ReviewVerified User
RavenTools is being used by our marketing department to provide support to our marketing, sales, and product management teams. As the digital media coordinator, it provides me...
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Lakita Marshall
Employee - Marketing
Digital Media Coordinator
LiDestri Food & Drink
RavenTools3 years of experience
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Pricing

View all pricing

Small Biz (2 users)

$49

Cloud
per month

Start (4 users)

$109

Cloud
per month

Grow (8 users)

$199

Cloud
per month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Live Raven Tools Walk Through and Demo #2 (May)

YouTube

Raven Demo

YouTube
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Features

SEO

Core features related to search engine optimization

8.4
Avg 7.7

SEO Channels

Features related to optimizing your website for specific channels

10
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

10
Avg 8.4
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Product Details

What is RavenTools?

RavenTools Integrations

RavenTools Competitors

RavenTools Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Raven Tools from the Tennessee company of the same name is Internet or search engine marketing optimization software consisting of popular tools targeted at SEO specialists who need research automation. To that end it contains the familiar set of website research and auditing, competitor monitoring, rank tracking, and also content investigation to see that material on the site is keyword-rich yet topically relevant. Social media and backlink checking tools facilitate outreach and drive traffic by way of getting cited by others. Like other more comprehensive solutions, Raven Tools also helps marketers manage PPC campaigns with analytics and reporting. The Raven Pro edition allows 4 users access to Ravel Tools for $99 per month, while Raven Agency provides a group of unlimited size shared access for $249 per month. Both editions support unlimited campaigning and access to Raven Tools' foundational data sources, as well as white label reporting, but Agency triples Link Manager storage from 50k to 150k links.

Monitor Backlinks, Moz Pro, and CanIRank are common alternatives for RavenTools.

Reviewers rate Keyword analysis and SERP ranking tracking and Page grader highest, with a score of 10.

The most common users of RavenTools are from Small Businesses (1-50 employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 26)

My Clients Love their Reports

Rating: 9 out of 10
Incentivized
March 11, 2020
ME
Marli Espinales
Internet Marketing Director and Consultant
Clicc Media Inc (Marketing and Advertising, 1-10 employees)
Vetted Review
Verified User
RavenTools
5 years of experience
View profile
Pros
  • Incorporating multiple streams of data from different platforms.
  • Clean and simple reporting.
  • Ability to add your own text of information to reports to help elaborate on the date.
Cons
  • Adding Instagram reporting.
  • Their ranking functionality could be a bit better.
  • Their site optimization can be a bit confusing as well and can lower their score of your site.

RavenTools: Streamlining Reporting

Rating: 8 out of 10
Incentivized
August 01, 2022
Verified User
Contributor in Marketing
Marketing & Advertising Company, 11-50 employees
Vetted Review
Verified User
RavenTools
2 years of experience
Pros
  • Provides easy, seamless reporting with scheduling
  • Connects with all important marketing/advertising avenues
  • Easy to use online platform
Cons
  • Takes a bit to fully understand the RavenTools software interface
  • Keyword research tool can be hard to use

RavenTools : filling the Sweet Spot of Features and Affordability

Rating: 9 out of 10
Incentivized
December 20, 2018
JB
Jason Bean
Web Content Manager
Wonder Labs (Internet, 1-10 employees)
Vetted Review
Verified User
RavenTools
10 years of experience
View profile
Pros
  • Centralize data points and resources to a single area and platform for easy access and review
  • Visually present data to customers without being overwhelming or cumbersome in data overload
  • Automate basic reporting and data consolidation to free up time for focusing on more strategic activities or executing desired plans and activities.
Cons
  • I really wish RavenTools provided additional reporting for other social media platforms, particularly right now... Instagram
  • If RavenTools could track and report on hashtag engagement across the social media platforms they already integrate with, that would also be a huge benefit.
  • Would be great if RavenTools could provide comparison data for reporting based on similar industry types or verticals

A Great All-around Tool

Rating: 9 out of 10
Incentivized
April 25, 2018
GH
Geoffrey Hoesch
CEO (Chief Executive Officer)
Dragonfly Digital Marketing (Marketing and Advertising, 1-10 employees)
Vetted Review
Verified User
RavenTools
3 years of experience
View profile
Pros
  • This is a great program for reporting to clients. There is easy integration for Adwords, Analytics, and Search Console.
  • The keyword tracker feature allows us to monitor keyword rankings.
  • The website audit tool helps us identify site issues in order to resolve them. We typically run this feature once a month for all of our clients.
Cons
  • The analytics in the tool and the Google Analytics dashboard have been known to be out of sync, but this doesn't happen very often.
  • The reports occasionally have glitches, such as overlap of different modules.
  • The keyword tracking tool does not provide easy tracking of rankings over time.

RavenTools - a Great Tool for the Digital Marketer Looking to Do It All

Rating: 8 out of 10
May 01, 2017
LM
Lakita Marshall
Digital Media Coordinator
LiDestri Food & Drink (Food & Beverages, 1001-5000 employees)
Vetted Review
Verified User
RavenTools
3 years of experience
View profile
Pros
  • Customer Service: Anytime I have had an issue or question regarding a RavenTools feature, their customer service team has been very responsive. You [may] expect a response within 24 hours. I do not recall a time I have had to wait more that 2 hours for assistance.
  • Data Organization: One thing I truly appreciate about RavenTools is they present their data in a similar fashion to the original data platform. For example, RavenTools Google Analytics Data is organized in the same way you would find it on the Google Analytics website. The makes it extremely easy to find what you are looking for and allows easy use across multiple platforms.
  • Easy Setup: Getting started in RavenTools is very simple. All you have to do is link up the accounts for your various brands. No extra coding is needed. The data will auto populate for you.
  • Automation: Another great feature is the ability to set up automated reporting. Not only is it useful for those who need to receive the data, but it also serves as an action item for me. I can create a report template for each brand and set it up so I get an email whenever the scheduled report is ready. This reminds me to go in and check on any updates.
Cons
  • Downtime: There have been instances when I have needed time-sensitive reports and have discovered parts of the system are down. If you are using this software with multiple clients on a daily basis, you may run into some issues. I have experienced everything from reports failing to be updated in real time to not being able to reach the website.
  • Limited Platform Integration: While RavenTools does offer a decent amount of data, they seem to be slow to add some platforms. For example, you can't connect your Instagram account and on their website they explicitly say "No plans to develop an integration anytime soon." - which is very unfortunate.
  • Dashboard Organization: I guess this could be considered Personal Perfernce, but I think some tools could be better organized on the dashboard. After using RavenTools for 3 years, I still have to search around for certain tools. Let's say I want to do some keyword tracking. I can go to the "Campaign" tab and insert multiple keywords. A week later I want to research those same keywords. If I go under the "Research" tab, none of my keywords are there. I have to go back to the "Campaign" tab, click research, and then I am redirected to the "Research" tab where the information populates. You would think that the information would automatically remain under the "Research" tab, but nope. I would have to go through the "Campaign" tab and repeat the process again just to revisit the keyword information.
  • Communication: I feel the communication to users has decreased over time. I appreciate a platform that makes changes to improve the user experience, but I don't feel I am informed of updates. I will go into the dashboard and notice that something has changed or moved unexpectedly. Now I have to go to Google and dig around to find what changed and how to use the new setup. I wish they would go back to creating updated video tutorials.
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