SEOh no you don't. Raven for Moz because... well I like it.
Anonymous | TrustRadius Reviewer
September 11, 2015

SEOh no you don't. Raven for Moz because... well I like it.

Score 3 out of 10
Vetted Review
Verified User
Review Source

Software Version

Pro

Modules Used

  • Website Auditor
  • Backlink Research Reports
  • Site Finder
  • Scribe
  • Monitored Links

Overall Satisfaction with RavenTools

RavenTools was being used to manage the online presence of multiple clients looking for SEO optimization and PPC and SMM campaigns. I was the only individual involved in using the product, but the custom reports we were able to generate for clients and sales meetings were key to the company's closing of content strategy contracts.
  • Actionable Reporting - the data that was generated such that clients could pick up and understand the information presented to them.
  • SERP Tracking - compared to MOZtools, Raven's SERP tracking is a bit more difficult to handle. Having easy to use actionable dashboard charts are something that was sorely needed.
  • SEO Management - it may not be the bread and butter of the suite, but I feel like Moz does this better. It was why I switched over to Moz.
  • We had some faster lead conversion so it had a positive ROI for a time. Then as we were not able to hold SEO clients the agency had to cancel.
We had selected RavenTools at the time because it was converting more sales. We had both Moz and RavenTools running. I went back to RavenTools once I started my own company in 2014, but after demoing out Moz and their current suite of tools, I was ready to make a jump. I think RavenTools and Moz would work best together, both have things they each do well.
It is better suited to manage a paid search campaign rather than SERP tracking. Maybe I went in expecting something different, but once they lost their ability to do SERP tracking, even though it isn't something that determines the success of your campaign; it made it more difficult to speak to client's concerns because all they care about are SERP rankings.

RavenTools Feature Ratings

Keyword analysis
5
Backlink management
8
SERP ranking tracking
5
Page grader
4
Competitive analysis
4
Site audit / diagnostics
4
Site recommendations
4
Task management
6
Local SEO
Not Rated
Social SEO
3
Mobile SEO
Not Rated
Global SEO
Not Rated
Multi-domain support
Not Rated
Integration with web analytics tools
6