Cost Effective Enterprise-level Optimization of Customer Purchase Intent
February 05, 2018
Cost Effective Enterprise-level Optimization of Customer Purchase Intent
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Reflektion
Currently we've implemented preview search which shows product recommendations when customers use the search bar. We've also implemented on-page recommendations for key funnels to provide additional recommendations for what other customers viewed as well as customers product view history. Finally, we've added recommendations to a few of our emails such as abandoned browse and abandoned cart to recommend similar products.
This provides more context for customers to find what they're looking for more quickly.
This provides more context for customers to find what they're looking for more quickly.
- Reflektion provides individualized results based off each customer's unique browse experience on the site. This is beneficial because it gets more accurate results than segmenting customers by certain behaviors consistent with other customers.
- Reflektion is responsive to our business. They treat each request with professionalism and work to find solutions quickly.
- Reflektion has several beneficial features to further enhance the customer experience through a learning environment. Reflektion learns synonyms and is able to adjust for more accurate results. They also provide full page results with faceted navigation which leverages the individualized learning into the product results specific for each customer in a seamless integration with the site.
- So far we've encountered very few issues and Reflektion has been ready and willing to assist us in resolutions to any issues. Some of the UI needed to be refined and that was driven by our requests but this is likely more due to the customization than really a negative.
- I've requested they serve their tags compressed as all services these days should be doing that for optimal web performance.
- I would like more tie-in to their control panel with the initial setup. It took a while to get that set up versus having it at the start of the relationship.
- We've seen at least a 2.5% increase in conversion with the site recommendations and that doesn't fully account for the preview search feature which we didn't have prior.
- Reflektion has guided more contemporary methods for presenting product to customers within our search results and catalog listings as well as the faceted navigation/filtering of those products.
- We're still learning of ways to further leverage Reflektion and improve the overall ROI.
- Certona and Adobe Target
Reflektion is a very cost-effective, complete solution providing individualization for preview search, product recommendations, full page search, and content. Compared to the other services they offered more features utilizing SOLR results but with continued learning. Other services didn't have the full list of capabilities or were much more expensive.