Reviews (1-10 of 19)
Visual Website Optimizer Review: "The only people that know how your website should look are your website users!"
Speed of Implementation
A lot of options to use
Asynchronous code which loads fast
Setting up tests is easy
I think that the heatmaps/clickmaps are a very cool feature. VWO gives us the option of collecting clickmap data with every test that that we run. This data is fantastic to have as it shows us what elements on the page are getting the most attention from visitors. We can then adjust these elements in future tests to draw more or less attention, as needed.
Not only does VWO support A/B split tests, multivariate tests and split URL tests, but it also lets us segment the traffic that sees a test by different criteria such as geo location and traffic source. Also, when running tests concurrently, we can prevent visitors that see one test from seeing another. This is a great feature because it allows us to speed up our testing process without skewing results with "cross-over" visits.
The revenue tracking feature is not one that we currently use since our sites are built for lead generation. But I've used this feature with e-commerce sites before and it is very helpful to see the impact on revenue in addition to the impact on conversion rates, especially when your products or services have different price points.
VWO support is outstanding. They have always responded to my questions and requests quickly, and have assisting in helping us solve complicated technical issues.
I also wish that it would save a snapshot of the test variations instead of pulling them live. After a test has run its course, we sometimes update the page and, in doing so, we lose an example of what the original variation looked like. I capture screenshots before updating the pages, but it would be great if VWO did this for me.
Excellent support with great response time.
Created by a company that is very forward thinking.
Only one tracking code needs to be installed
Will alert you when a metric has reached statistical significance
I rarely get a correct preview of my variation, I have to view it in the editor to see it
After a test is completed and stopped, some of the data may be lost, I have noticed days missing from several reports, so always document results outside of VWO
Visual Website Optimizer Review: "Flexible, Easy, and Powerful Optimization Tool - for Testing Addicts without a Tech Team"
Very easy to create new tests, or modify testing content
Very flexible in ways to conduct and measure your test
Tie-in business results with back office (e.g. uplift on revenue, conversion attribution for long sales channels, etc.)
The support team is very knowledgeable and on-hand to provide assistance when required.
The pricing plans are very generous as well as flexible if required.
The test results are easy to understand and the cumulative conversion chart helps with determining when data has normalized.
The test duration calculator has been very helpful in test planning and expectation setting. Sometimes getting a significant result takes longer than we would hope and the test duration calculator helps validate that.
As a frequent A/B tester I know that running a test for 1 day usually isn't going to have confidence and that every day of the week will probably show a different result. So having a test display 99% confidence after 1 day is a bit annoying, since it's too early to tell.
It was quick to get up and running.
It gave a winner very quickly!
It looks likes the new version will address this, but currently it feels like there's alot of detail/advanced features that could be hidden.
The language on the old version of the site is sometimes not that clear.
Very simple and intuitive to use
Very inexpensive compared to other tools.
Reporting is not as thorough as it seems to be in some other tools.
Visual Website Optimizer Description
Visual Website Optimizer is an A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor, with no HTML knowledge required. Users can then see which version produces maximum conversion rate or sales. Integrating our split testing software is striaghtforward: copy-paste a code snippet in your website once.|
Visual Website Optimizer is also a multivariate testing software (full factorial methodology) and has a number of additional tools like behavioral targeting, heatmaps, usability testing, etc.
Visual Website Optimizer Features
Visual Website Optimizer Screenshots
Visual Website Optimizer Integrations
Visual Website Optimizer Competitors
|Small Business (10,000 monthly visitors, unlimited tests)||$49||per Month (billed annually)|
|Small Agency (30,000 monthly visitors, unlimited tests)||$129||per Month (billed annually)|
|Large Agency (100,000 monthly visitors, unlimited tests)||$249||per Month (billed annually)|
|Enterprise (200,000 monthly visitors, unlimited tests)||$500||per Month (billed annually)|
|Enterprise (300,000 monthly visitors, unlimited tests)||$729||per Month (billed annually)|
Visual Website Optimizer Support Options
|Free Version||Paid Version|
Visual Website Optimizer Technical Details
Visual Website Optimizer is an A/B testing and website optimization tool from the company Wingify. The company was founded in 2009 and is based in New Delhi, India. In May 2014, the tool was updated with a new user interface and additional features.
|2013 revenue||$7 million*|
|Pricing||Self-serve starts at $49 per month; Enterprise starts at $499 per month**|
|Rating Attribute||Visual Website Optimizer||# of Reviewers Contributing to Rating Average||A/B Testing Category Average|
|Likelihood to recommend||8.7||18||8.4|
|Likelihood to renew||8.2||18||8|
|Visual Website Optimizer Strengths||Visual Website Optimizer Areas for Improvement|
|Ease of use
All reviewers mention the user interface and ease of use. It's easy to implement the tool, set up tests, use the WYSIWYG editor, and understand results.
Note: the company launched a new interface in June 2014, which allows for post-test segmentation and may address this area for improvement.
Users say VWO's customer support team is quick to respond and helpful.
Though the tool provides excellent high-level reporting, some users say they would like to see more in-depth or more detailed reporting options.
Users say VWO is available at a reasonable cost and provides good ROI.
Users are divided on how advanced the tool is. Some say it allows for advanced segmentation and provides useful additional features such as heatmaps, revenue tracking and split url testing. Others say that it's a tool best suited for testing and optimization novices, especially since it does not allow for after-the-fact segmentation of visitors in the analysis of tests.
Paras Chopra, Founder and CEO at Wingify, says Visual Website Optimizer is targeted at enabling marketers to run optimization programs with minimal IT involvement. “With most testing tools five years ago, it was your responsibility to code and upload to your server the different versions of your webpages,” he says. “This was a barrier to marketers who would have to go to their IT department and ask them to code up a new version in order to implement an A/B test.”
With VWO, companies need to include a snippet of code on their website only once, and the tool allows marketers to use a drag and drop interface to create different versions of their website to test, he says.
Some other vendors now have the same pitch of allowing marketers to A/B test without depending on IT, Chopra says. However, VWO is broader and faster, he says. “We provide a broader set of methodologies in the entire area of optimization,” he says. “We have four different sections of tools that encompass the entire web optimization workflow. It's not just a box of tools. We reinforce a workflow that aligns with optimization methodologies, starting with usability and user research.”
The four toolsets include user surveys, an IdeaFactory with more than 300 ideas and case studies for website improvements, A/B and multivariate testing, and ad-hoc segmentation of visitors in reporting. The tool also provides heatmaps showing click activity on a webpage, which can help users understand visitor behavior and come up with ideas to test. There's also a personalization option with 15 geolocation and behavioral variables, based on which users can target different offers and content to different visitor segments.
VWO also integrates with all major content management systems, and most major web analytics tools.
The bulk of customers are in the SMB market, but the company has also acquired some enterprise customers, such as Microsoft, Rackspace, GE and Disney, Chopra says.
Response to Feedback from Visual Website Optimizer Reviews
“We just had a new release with more emphasis on visualizations, with new chart types, a timeline of events, segmentation, and other new features,” Chopra says. “The new version allows for advanced and post-test segmentation, and the reporting has been improved significantly. It also runs very fast.”
The new version also introduces zero-coding A/B testing for iOS apps, he says.