Retail Media Advertising Platforms

Best Retail Media Advertising Platforms include:

Retail Media by Criteo.

Retail Media Advertising Platforms Overview

What are Retail Media Advertising Platforms?

One of the biggest challenges that online retailers and brands face when selling their wares via online marketplaces (like Amazon and Walmart) is making their products stand out from the rest. Showing branded ads either as native ads on search engine results pages (SERPs) or as display ads directly on the online marketplace website allows online sellers to market to shoppers closer to the point of sale.


This is where retail media advertising platforms come in. These platforms act as self-service ad networks that brands and sellers can use to purchase advertising space. This enables brands and online retailers to buy ad space across various online marketplaces at scale.


Many platforms also offer ad campaign performance measurement tools. These help online sellers track their ad performance to see which ads are the most successful across the different channels they use. Users can track things like the number of clicks, impressions, CPC, CTR, and campaign attribution via these platforms.


Large online retailers, or online marketplaces, can also use retail media platforms to help place ads on their website and track ad performance.

Retail Media Advertising Platform Features

Most retail media advertising platforms will have the following features:


  • Ability to purchase branded ad space on retail websites

  • Support for various types of ads including:

    • Banner advertisements

    • Native sponsored ads

    • Display advertising

    • Personalized ads

  • Ad reporting dashboard that measures things like campaign attribution, number of clicks & impressions, CPC, CTR

  • Flexible campaign management

  • Consent-based or third-party cookie ad targeting

  • Ability to integrate with third-party systems and ad and retail networks

Pricing information

Most retail media advertising platform vendors do not openly disclose pricing information on their websites. But interested buyers can request a quote directly from the vendor.


Retail Media Advertising Products

(1-10 of 10) Sorted by Most Reviews

Amazon Advertising Sponsored Products

Amazon Advertising, including its Sponsored Products and Sponsored Brands products, provide ad solutions to help users find, attract, and engage Amazon customers at every stage of their journey.

Retail Media by Criteo

Criteo Retail Media for Brands (formerly Criteo Sponsored Product) is presented by the vendor as an all-in-one self-service platform for buying retail media at scale. Alternately, Criteo Retail Media for Retailers supports growing ad revenue and enhancing relationships with brands.…

Crealytics

Crealytics offers what they describe as a holistic approach to search, shopping and paid search campaigns, exclusive to the retail sector.

PromoteIQ, from Microsoft

PromoteIQ is a product marketing technology solution for ecommerce, now from Microsoft (acquired 2019).

CitrusAd

CitrusAd is presented as a Retail Media Platform for sponsored product ads, banners and email ads, from the company of the same name in Chicago.

Elevaate

Elevaate is a dynamic marketing and trade performance platform, built and developed by Online Retail industry veterans, now from Quotient Technology headquartered in Mountain View since the October 2018 acquisition.

Perpetua

Perpetua, headquartered in San Francisco, aims to help brands improve ecommerce ad performance with AI powered automation and industry leading expertise.

Mabaya

Mabaya, from the company of the same name in Tel Aviv, is a self-service, white-label Sponsored Product Ads platform for marketplaces and online retailers boasting more than 50,000 sellers and brand partners in more than 30 eCommerce sites around the globe in 25 countries as users…

Pacvue

Pacvue, from the company of the same name in Seattle, is an e-commerce SaaS platform that empowers brands, sellers and agencies to programmatically manage and optimize their advertising on Amazon. Pacvue combines AI algorithms and specialized e-commerce and advertising expertise…

Kevel (formerly Adzerk)

Kevel's (formerly Adzerk) APIs is designed to make it easy for engineers and PMs to build their own server-side, fully-customized ad server. The vendor states e-retailers and user communities use Kevel to build innovative ad servers to promote anything from native ads to internal…