Return Path: the Pro & Cons.
July 18, 2020
Return Path: the Pro & Cons.
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Return Path (legacy)
Overall Satisfaction with Return Path
This is specifically used by the Email Marketing department. Return Path is used as a supporting email delivery tool for sender reputation, inbox placement, and getting the details of each domain in case there is an inbox placement issue. Its dashboard gives us a quick view of performance and issues, based on which we calibrate the email content, email sending list, suppression, etc for better email delivery health.
- Inbox placement data using seed list: It tells you about your inbox placements, spam, missing, and complaints. Very useful data that tells you that you are on the road!
- Sender score for all I.Ps: Tells you quickly about your I.P score, helps you work fast as you know everything is fine, saves a lot of time.
- Online support: Support from specialist, have an expert to guide in tough times to suggest options or to support your action strategy.
- Email verification service does not work well with small company domains, i.e. if the domain is not Gmail, Yahoo, AOL, etc. and the email belongs to some xyz.com, it does not verify properly.
- For a few issues, the support team does not have a clear idea of how to deal with the issue, their knowledge is same as that of our knowledge.
- For inbox delivery data the percent system is based on seed list and not our actual list.
- Increased inbox placement
- High sender score
- Increased efficiency