Return Path: the Pro & Cons.
July 18, 2020

Return Path: the Pro & Cons.

Amit Khandelwal | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Return Path (legacy)

Overall Satisfaction with Return Path

This is specifically used by the Email Marketing department. Return Path is used as a supporting email delivery tool for sender reputation, inbox placement, and getting the details of each domain in case there is an inbox placement issue. Its dashboard gives us a quick view of performance and issues, based on which we calibrate the email content, email sending list, suppression, etc for better email delivery health.
  • Inbox placement data using seed list: It tells you about your inbox placements, spam, missing, and complaints. Very useful data that tells you that you are on the road!
  • Sender score for all I.Ps: Tells you quickly about your I.P score, helps you work fast as you know everything is fine, saves a lot of time.
  • Online support: Support from specialist, have an expert to guide in tough times to suggest options or to support your action strategy.
  • Email verification service does not work well with small company domains, i.e. if the domain is not Gmail, Yahoo, AOL, etc. and the email belongs to some, it does not verify properly.
  • For a few issues, the support team does not have a clear idea of how to deal with the issue, their knowledge is same as that of our knowledge.
  • For inbox delivery data the percent system is based on seed list and not our actual list.
  • Increased inbox placement
  • High sender score
  • Increased efficiency
Scenarios where Return Path is well suited:
1. Large email database.
2. Regular and large size email delivery/blast.
3. Email list with probable hygiene issues with collection, update preferences, segmentation, etc.
4. Email is important to business.

Scenarios where Return Path is less appropriate :
1. Small, well-maintained email database.
2. Small-sized email blast—non-promotional, limited.
3. Small budget organization, no major email dependencies for business promotion.

Everest (Return Path + 250ok) Feature Ratings

Email deliverability reporting
Standard reports
Custom reports