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Score 9.4 out of 100


Recent Reviews

Popular Features

View all 27 features

Twitter (6)


Content planning and scheduling (6)


Sentiment analysis (6)


Customer interaction histories (6)


Reviewer Pros & Cons

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per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.falcon.io/request…


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard









Channel coverage/integration




Account management


Product Details

What is Falcon.io?

Falcon.io provides a platform for social media marketing and customer experience management. It features tools for social listening, engagement, publishing, analytics and managing customer data.

This platform enables marketers to deliver more personalized brand experiences based on enriched customer profiles. The technology is complemented by comprehensive support and consultancy services.

Falcon.io Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Google+
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Approval Flows
  • Supported: Landing page builder
  • Supported: Priority Inbox
  • Supported: Profile Cards
  • Supported: Social analytics
  • Supported: CRM import
  • Supported: Audience Management
  • Supported: 7-day customer support
  • Supported: Tailored service plans

Falcon.io Screenshots


Falcon.io Video

Introducing Falcon.io - one unified customer experience platform. Bringing you closer to the people that mean business.

Falcon.io Integrations

  • Twitter Official Partner
  • Facebook Marketing Partner
  • Instagram Partner
  • DataSift Partner
  • Google+ Pages Partner
  • Plugged Into GNIP
  • Zendesk Partner
  • Lexalytics Partner

Falcon.io Competitors

Falcon.io Customer Size Distribution

Small Businesses (1-50 employees)20%
Mid-Size Companies (51-500 employees)40%
Enterprises (more than 500 employees)40%

Falcon.io Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesGlobal
Supported LanguagesEnglish


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Frequently Asked Questions

What is Falcon.io's best feature?

Reviewers rate Boolean keyword searches and Sentiment analysis and Broad channel coverage highest, with a score of 10.

Who uses Falcon.io?

The most common users of Falcon.io are from Mid-sized Companies (51-1,000 employees) and the Marketing & Advertising industry.

Reviews and Ratings




(1-9 of 9)
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Maria Bereziuk | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Falcon.io has always been used to manage and publish own and client content on social networks. We can collect metrics and determine different marketing strategies through content and campaigns. Since using Falcon.io, we can keep an eye on all social networks and respond to any interactions that happen. This has helped us to collaborate when it comes to sharing content and ideas.
  • Falcon.io has a well-organized and fluid interface.
  • It has many abilities to work the on the content of our company or clients in different social media.
  • The platform even allows me to mix stories as part of the marketing strategy.
  • With Falcon.io, I can easily see when different posts are scheduled and review before they are published.
  • It's nice to have a reporting section where I can frequently review where I should improve.
  • The Falcon.io mobile app has very few features; I hope they can include better future updates.
  • Their technical support should improve, take the time to provide answers.
I can recommend Falcon.io for any person or company that wants to organize and plan their social media content. You will easily keep track of all channels, schedule each post in advance, analyze and create marketing strategies. They will have a tool that gives them a lot of abilities to get information about the performance of the content.
On the few occasions that I have used it, we have been slow to get responses. Despite all this, they have been very generous and persuasive.
Lainey Graham | TrustRadius Reviewer
Score 2 out of 10
Vetted Review
Verified User
Review Source
Falcon.io is currently being used by the content marketing team and customer service to coordinate and publish content to Facebook, Instagram, Twitter, and to answer customer direct messages. It is also used by our content marketing team to gather metrics and determine the success of various content pieces and campaigns.
  • The interface is well-organized and makes the user experience very smooth.
  • Organizes content well with the publishing feature. You can easily see when different posts are scheduled and where you have holes.
  • Falcon aggregates data well in their metrics section, although they only provide data you can get from the platform reports. It is nice to have it all in one place so to speak.
  • Falcon.io does not show the conversations that occur between customers and your chatbot, which is a big issue for our company as messenger marketing becomes a more profitable part of our marketing efforts.
  • Falcon.io will often not publish posts that don't meet certain niche creative requirements of different social platforms. It would be helpful if they provided an error while you were creating the post rather than failing to publish later.
  • Falcon.io does not currently post to Instagram stories. This is a capability that they need to compete in their space.
Falcon is well-suited for organizing your social media content and scheduling it beforehand, especially if you have multiple accounts you need to schedule content for. However, posts will frequently fail to be posted because the creative will not meet a specific requirement of a social platform. Falcon.io needs to provide an error prior to allowing the content creator to schedule the post because this creates double work when you have to go back and re-create posts. It is well-suited to assigning team members direct messages, but not quite as well-suited as Zendesk is to this task since Zendesk uses a ticketing system which is easier to keep up with.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Falcon.io provides many similar functionalities as every other social media management platform. As an agency that services many clients, we are always looking for new tools that can enable us to offer unique services and features to them. We found one such feature within Falcon.io that allowed us to extract unique target audience sets from our listening query results. This unique and powerful functionality allowed us to run strong advertising campaigns on Facebook that managed to achieve some of the best CPC and CPM post rates we've seen compared to our regular targeted ads.
  • Very nice UX: The interface is quite easy and intuitive
  • Strong listening module: You can run search queries and get results as good as some of the top listening platforms provide
  • Cross-platform profiling: We were able to detect our fans and followers profiles across multiple social media platforms and document a clear history of our interactions and engagement with them
  • Some of our measurement metrics are predefined, and you would need to extract the raw data and calculate new or other metrics such as engagement rates (based on reach)
  • Can be quite pricy, especially compared to other cheaper solutions that can provide some of the basic functionalities for fraction of the price
Falcon.io provides a set of functionalities that cover a wide spectrum of services that would normally be required by any social media community manager and analyst. In addition, it has a few unique features that you wouldn't find in other platforms, and we would highly recommend signing up with Falcon.io if those functionalities are what you are seeking.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Falcon is being used by our organic social team to consolidate scheduling and community management. It's a very robust tool that allows us to organize social effort across multiple stakeholders.
  • Bulk upload for FB and TW. We post 4-5 times per day, per channel in some cases.
  • Scheduling. Very convenient to see everything aggregated into a calendar view.
  • Community management. Engage is probably one of the strongest modules. It aggregates everything from all channels.
  • Better support for Instagram community management. We'd like to be able to reply directly to comments.
  • Instagram bulk upload. This is a big channel for us, so we'd love to be able to bulk upload. It would save us a lot of time.
  • Platform speed. Occasional lag, especially in Engage.
Really great for consolidating and reviewing schedule across channels and for community management. Not great for managing several communities managers in terms of accountability and performance tracking.
Carson Maddocks | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Falcon to help better organize our social media content for our selection of clients.
  • Cross-Channel Social Media Management
  • Customer Interaction
  • Ease of Use
  • Measuring/Reporting Lacks The Flexibility We Need
  • Not A Direct Falcon Issue, But Issues With FB/IG Graph API
  • Sometimes The Platform Can Be A Little Unstable
Falcon is well suited for any organization looking to take control of several social media channels. Super flexible for content publishing, love it!
April 18, 2017

All in one solution

Andrea Pawlowski | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We are using Falcon.io to manage all our social media Issues in the company. We are an online tech magazine and are using it to publish articles and other content, process commands, and manage statistics.
  • It is the only tool I know, which is able to schedule on Facebook and Google+ at the same time.
  • Working with different teams with different roles.
  • Very intuitive at the most categories.
  • Be more intuitive with the statisics.
  • A dream (not only addicted from Falcon): Managing instagram posts.
  • Scheduling postings on every platform (except Instagram) is very comfortable.
  • It's also easy to learn for everyone on the team.
  • Less suited - you can't choose more than one recipient if you want to forward a command.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Falcon Social is used as our central social media tool. We are planning, implementing and evaluating all our social media campaigns with it. Its strengths are the bundling of all social media channels. It is easy to work with and it makes it easy to work in teams. It also provides a lot of powerful tools to build Facebook landing pages.
  • Cooperative working.
  • Analysis.
  • Tools to create Facebook landing pages (drag drop).
  • Measuring could be a little bit tricky.
Falcon Social is perfect for teams. It is very easy to work with (drag and drop) and provides good and easy overview over all channels.
Sabine Hollegien | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Review Source
I use the tool to publish my content for the various tourism campaigns within our organization. At this moment I am the only one in our organization that controls the tool. The tool works efficiently and is easy to use. New updates are in my opinion necessary. Currently I can not make mentions or tags in updates.
  • Analyze
  • Efficient
  • Accessible wherever you are
  • Make it available in Dutch.
  • Show mentions in updates.
  • Integration with Instagram.
Score 6 out of 10
Vetted Review
Verified User
Review Source
We use Falcon Social for marketing in social media.
  • Publish. You have a great overview of your different social media channels.
  • Engage. Good way to have control over who you have responded to.
  • Build, this is not working so good. You should really update this function.
  • Publish. It should be possible to do the Facebook ads through Falcon. As it is now, we need to use Facebook for this. You also should get Instagram...
  • Training. I still don't quite understand what to do with the listening option. Falcon is pretty expensive and you can do much of it directly at Facebook for example. So you should then have better training with new customers so we can use the whole system. Otherwise we might start looking at other companies doing the same thing as you are..