Brandwatch

Score8.2 out of 10

160 Reviews and Ratings

What is Brandwatch?

Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.

Categories & Use Cases

Media

#1 most frequent

Professional, Scientific, and Technical Services

29.3%

673 installations of 2,294

#2 most frequent

Manufacturing

11.2%

256 installations of 2,294

#3 most frequent

Information

10.5%

240 installations of 2,294

Verified User

Employee in Social Media (10,001+ employees employees)

Use Cases and Deployment Scope

We use Brandwatch for social listening insights - both for monitoring broad online conversation around certain topics or events, and for tracking brand mentions.

Pros

Comprehensive data set - a huge amount of information is being captured and condensed effectively
Multiple data visualisation options - really customisable dashboards
Shareable links - it's really handy being able to share Live dashboards with colleagues who don't have a Brandwatch account.

Cons

The overall UX can be a bit overcomplicated - it sometimes feels that there would be a cleaner way to do things
Integration with other social analysis platforms would be amazing if ever possible
The export feature can be a little hit and miss - it would be useful if it flagged which parts of a dashboard weren't going to be exported

Return on Investment

Enhanced understanding of the social landscape for teams that don't work with it directly, leading to better collaboration.
Able to provide senior leadership with tangible, numerical data on how often our brand is appearing in the contexts we want (or don't want) leading to more trust in the value of our social media KPIs.

Usability

Alternatives Considered

Emplifi

Other Software Used

Emplifi, Looker Studio, AnswerThePublic

Brittney Camargo View profile

Social Listening Analyst in Marketing at Panda Restaurant Group (51-200 employees employees)

Use Cases and Deployment Scope

We use Brandwatch to help capture Crisis, and keep track of the conversation. As well as see how people talk about our Brand, our LTO's, and our Campaigns.

Pros

Iris + AI
We can really get down to the niche of conversation
Components to chose from

Cons

AI chat within the dashboard to help pinpoint trends easier
AI within tag + category writing
A more accurate sentiment

Return on Investment

It has helped when deciding on what LTO's we should bring back -- Hot Orange Chicken
It has helped on connecting the dots when it comes to sentiment on our LTO's and then how that relates to our portion perception
Where we should be talking to our guests on

Usability

Alternatives Considered

Sprout Social, Emplifi and Sprinklr Social

Other Software Used

Khoros Social Media Management, CRM and Deals for Zendesk

Edward James Bass View profile

Co-Founder & Director in Research & Development at EntSight (1-10 employees employees)

Pros

Highly programmable setup allows for deep categorisation of social and online conversation data.
Useful and clear UI that allows easy access to granular reporting.
Highly responsive and knowledge support and account management teams.
Company is clearly committed to evolving their platform for their clients as well as being responsive to their recommendations.

Cons

The UI sometimes struggles with larger categorisation sets but this can be worked around by exporting to Excel and creating your own graphs there.

Return on Investment

Our business is hugely dependent on Brandwatch Analytics as it is our core technology and so the ROI is clear.
We have been able to work with the Brandwatch Analytics team to develop new solutions built on the platform and they have always provided excellent support.

Ellis Devine View profile

Marketing Executive for UKI & Nordics in Marketing at Magnolia (51-200 employees employees)

Use Cases and Deployment Scope

We use Falcon to schedule social content posts across Facebook, Instagram, Twitter, Linkedin, etc., to support our business's omnichannel strategy. Which is ideal for supporting our marketing mix. Most recently, we have been experimenting with Linkedin carousels to make our content more stackable. Falcon plays a crucial role in making it efficient to deliver to the different channels.

Pros

The user interface is intuitive and slick
It can send content to a variety of social channels
It allows is to schedule in advance and reduce duplication of effort

Cons

It doesn't offer a free trial
The mobile view does lack features

Most Important Features

Social media integrations
Scheduling tool
Analytics for optimisation

Return on Investment

Increase brand awareness
Time saving
Optimise social content

Other Software Used

Magnolia

Gary Wilcox View profile

Professor in Corporate at The University of Texas at Austin (5001-10,000 employees employees)

Pros

Filters textual data
provides excellent options in terms of dashboards
very efficient and timely data downloads
quick response from the support team

Cons

I would like to have larger data downloads per day. Our unit is limited to 50K lines of data per day.
I would like to see a more comprehensive historical data pull

Most Important Features

Ease of use
Speed
reliability

Return on Investment

Very productive research tool
Training students to use tool when they leave our school

Alternatives Considered

Nuvi and Meltwater Media Intelligence Platform

Brandwatch

What is Brandwatch?

Categories & Use Cases

Media

Most Frequent Users

Professional, Scientific, and Technical Services

Manufacturing

Information

Brandwatch Reviews

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

Pros

Cons

Return on Investment

Use Cases and Deployment Scope

Pros

Cons

Most Important Features

Return on Investment

Other Software Used

Pros

Cons

Most Important Features

Return on Investment

Alternatives Considered

Brandwatch Alternatives