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The go-to Account Based Marketing platform for B2B Marketers
December 11, 2021

The go-to Account Based Marketing platform for B2B Marketers

Yannick Marlot | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with RollWorks

We use RollWorks for Retargeting and Account-Based Marketing. It helps us address ads to our Database, or people matching, or company Ideal Customer Profile. RollWorks helps us in providing very helpful B2B targeting audiences, which are not available in most other networks.
  • Create Audiences from Salesforce.
  • Create Audiences targeting your ICP.
  • Following advancement of your targeted accounts.
  • UTM tracking.
  • Ad (creatives) management.
  • Target Account Lists' Adgroups naming.
  • Procure clearer view on targeted accounts.
  • Offered new ways to target CRM recipients.
  • Helped us dive into Account Based Marketing.
Very good follow-up thanks to our Account Manager. Our questions are answered fast.
RollWorks is the only one to offer this level of specificity regarding B2B Audience targeting.

Do you think RollWorks delivers good value for the price?

Yes

Are you happy with RollWorks's feature set?

Yes

Did RollWorks live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of RollWorks go as expected?

I wasn't involved with the implementation phase

Would you buy RollWorks again?

Yes

Google Analytics, Google Ads (formerly AdWords), Facebook Business Manager (formerly Pages Manager)
RollWorks is particularly well suited for B2B Marketers. It is even better when linked to a CRM and used by a company knowing its Ideal Customer Profile.