One of the best tools for conversion optimizations and dynamic marketing!
We use Marketing Solutions by Criteo's platform for our eCommerce and marketing solutions to convert prospects into customers. It helps a …
Marketing Solutions by Criteo
Marketing Solutions by Criteo
Overview
Recent Reviews
Reviewer Sentiment
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Positive ()
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Negative ()
Awards
Popular Features
View all 12 featuresAd dashboards (54)
8.0
80%
Display advertising (53)
8.0
80%
Ad campaign creation (52)
7.7
77%
Ad performance reports (53)
7.6
76%
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What is Marketing Solutions by Criteo?
Criteo Dynamic Retargeting aims to deliver the right ad at the right moment in the shopper journey. The vendor says Criteo Dynamic Retargeting consistently wins 90% of competitive performance tests and generates an average 13X return on ad spend at significant sales volume. It is used by 18,000…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Taboola is a native advertising platform from the company of the same name in New York for publishing "recommended" content in a variety of popularly visited news sites and spaces. Taboola is partnered with many publishers (the Atlantic, Tribune, MailOnline, Business Insider, etc.).
Features Scorecard
Ad Network Integration
6.8
68%
Ad Campaigns
7.9
79%
Ad Reporting & Analytics
7.7
77%
Product Details
What is Marketing Solutions by Criteo?
Criteo Dynamic Retargeting aims to deliver the right ad at the right moment in the shopper journey. The vendor says Criteo Dynamic Retargeting consistently wins 90% of competitive performance tests and generates an average 13X return on ad spend at significant sales volume. It is used by 18,000 marketers worldwide.
Criteo promises to help re-engage shoppers throughout their path to purchase with tailored video and display ads, delivered across the world’s best publishers. Criteo is designed for measurable performance and utilizes granular machine learning on over 1.4B active monthly shoppers and more than $600B annual sales across retailers, brands, travel, and B2C commerce companies.
According to the vendor, key capabilities and benefits include:
• Reach and visibility across web, mobile, video, and social via Criteo’s global network of thousands of publishers and partners
• Generate new sales by predicting additional products or items of interest
• Link shoppers across devices, browsers, and apps so they engage with the most relevant products to them
• Boost engagement through Kinetic Design, which dynamically tailors ads’ visual designs to each shopper’s tastes while ensuring brand consistency and compliance with the Coalition for Better Ads
• Track performance with real-time campaign reports
• Data is maintained with the highest levels of security and privacy, following industry standards and regulations – including GDPR
According to the vendor, key capabilities and benefits include:
• Reach and visibility across web, mobile, video, and social via Criteo’s global network of thousands of publishers and partners
• Generate new sales by predicting additional products or items of interest
• Link shoppers across devices, browsers, and apps so they engage with the most relevant products to them
• Boost engagement through Kinetic Design, which dynamically tailors ads’ visual designs to each shopper’s tastes while ensuring brand consistency and compliance with the Coalition for Better Ads
• Track performance with real-time campaign reports
• Data is maintained with the highest levels of security and privacy, following industry standards and regulations – including GDPR
Marketing Solutions by Criteo Features
Ad Campaigns Features
- Supported: Ad campaign creation
- Supported: Ad deployment
- Supported: Display advertising
- Supported: Ad display and retargeting segmentation
Ad Network Integration Features
- Supported: Data Transfer
- Supported: DSP integration
Ad Reporting & Analytics Features
- Supported: Ad dashboards
- Supported: Ad performance reports
- Supported: Ad conversion tracking
- Supported: Ad attribution reporting
Marketing Solutions by Criteo Screenshots
Marketing Solutions by Criteo Video
Jumia has benefitted from working with Criteo
Marketing Solutions by Criteo Downloadables
Marketing Solutions by Criteo Integrations
- Adobe Audience Manager
- Neustar Identity Data Management Platform (IDMP
- PlatformOne)
- Oracle DMP (Bluekai)
- Salesforce DMP (formerly Krux)
Marketing Solutions by Criteo Competitors
- AdRoll
- RTB House Personalized Retargeting
- Google Ads
Marketing Solutions by Criteo Technical Details
| Deployment Types | SaaS |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Comparisons
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Frequently Asked Questions
What are Marketing Solutions by Criteo's top competitors?
AdRoll and RTB House Personalized Retargeting are common alternatives for Marketing Solutions by Criteo.
What is Marketing Solutions by Criteo's best feature?
Reviewers rate Ad display and retargeting segmentation highest, with a score of 8.1.
Who uses Marketing Solutions by Criteo?
The most common users of Marketing Solutions by Criteo are from Mid-sized Companies (51-1,000 employees) and the Retail industry.
Reviews and Ratings
(111)
Reviews
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We use Marketing Solutions by Criteo's platform for our eCommerce and marketing solutions to convert prospects into customers. It helps a lot in our lead generation efforts to optimize our content and targeting to turn prospective traffic into paying customers. We also use a lot of audience matching and retargeting to bring users back to our narrative in their journey.
- It helps us to dynamically retarget users based on their past behaviors
- Create and run display campaigns for lead generation
- I like the summary of ad performance and reporting
- I think if they had a free trial option, we would be able to better evaluate our need before signing up.
- I wish there were more targeting features other than retargeting. Would love to target based on interests.
- Video features are limited. Would love to see new products here.
February 17, 2022
Consistent Retargeting Tool for Sale Conversion
Marketing Solutions by Criteo was a great resource for re-engaging with customers no matter when and where they visited us and whether or not they converted. Our partnership with Criteo and the retargeting solution has allowed us to boost campaign performance and lead conversion. The success of our company and all the employees relies heavily on sales. Criteo has been easy to use with a great customer service team.
- Follows the user throughout whole experience
- User-friendly frontend
- Performance reporting/Dashboards
- Training/Use-case scenarios
- Cost transparency
- Additional targeting/retargeting features
December 20, 2021
Increase your online business with Criteo!
We use Criteo in our digital marketing area. We use Criteo tools to increase lead generation and to convert users into customers. Only the Digital Marketing Area uses Criteo. Criteo's backend is very user-friendly so we don't have any problems managing and to checking our Criteo business.
- Criteo follows the user throughout their online journey
- Criteo improves the brand awareness of our company
- Criteo offers an interesting omnichannel graphic
- Criteo has a very user-friendly frontend
- I'd like Criteo to create webinars to explain new feature launches
- Mobile application for monitoring our business.
- Online tool online for graphics projects.
September 27, 2021
Amazing display advertisements
Marketing Solutions by Criteo is a great advertising company that provides a wide variety of display advertisements that are online. Provides efficient and customized advertising for [every] single user [and] is very easy to use and implement.
- Increase return on investment on advertising
- E-commerce business improvements
- Increase engage on users
- E-commerce
- More ads
- Create campaigns
September 14, 2021
Will improve your conversion ratios
We are using Marketing Solutions by Criteo mainly to improve our e-commerce campaigns by using their shopper graph. We had found that we were able to increase the average ticket value as well as increase the [number] of purchasers when we started working with them. Most performance metrics improved as the conversion rates also increased dramatically.
- Improves conversion metrics
- Easy to use
- Provides almost unlimited supply in all geos
- Reporting needs more granularity and variables
- Not 3rd party verification on tracking and metrics
- Better user trainings
September 12, 2021
Performance marketing at its best
We are using Marketing Solutions by Criteo to expand our customer base and reach our clients through programmatic and direct campaigns. It is mainly being used by the sales and marketing teams, and it helps us to focus our efforts on users that have already visited our website or that are interested in our product. It helps us scale in an effective and efficient way.
- Cookie matching technology
- Good shopper graph
- Good support team
- Not very transparent in terms of measurement, works a bit like a black box
- CPMs are pricey
- Would love to see more detailed reporting on their end
August 06, 2021
Marketing Solutions by Criteo Review
Marketing Solutions by Criteo is used by my organization, mainly by the AdOps and Media Solutions teams. It is an extremely useful tool for display retargeting campaigns to ensure we are hitting the right consumers based on their shopping and behavioral habits for clients who are looking to base their campaigns on CPC (cost-per-click).
- The source of inventory is amazing and endless
- Offers one of the best CPC models at a very low cost
- Very easy to implement with pixels
- The blocking capabilities could be better for sites that clients want to avoid
- The lack of options to create ore visually appealing ads
June 01, 2021
A product that continously evolves
Criteo is a trusted partner of ours and it is used mainly by our ad operations and marketing department. We used to work with them only for retargeting campaigns, but in the last year or so we have also started using the user acquisition suite of products with very good results. Criteo helps us acquire and retain users in the North American market in order to accomplish our clients' CPA goals.
- Cookie matching technology.
- Shopper graph that helps us achieve maximum profitability per user.
- Easy to use platform.
- Non transparent margins.
- More coverage in countries outside the USA.
- More granular reporting capabilities would be useful.
May 28, 2021
Life's good with Criteo Customer Acquisition
Criteo Customer Acquisition helps a great deal as my organization belong to the marketing and sales arena. Client/customer acquisition is the heart and soul of the sales funnel. Identifying the target audience and their demands play an immaculate role in attaining the mission of the organization towards prosperity. Targeting the clients is eased with the courtesy of Criteo Customer Acquisition.
- Arranging customer acquisition campaigns.
- Drive new customers.
- Client recommendations.
- Retargeting can be tricky.
- QA errors at times.
April 30, 2021
Great demand source to have in your mix
We use Marketing Solutions by Criteo as a programmatic partner that gives us the ability to have granular targeting and provide our visitors with precise advertising. We believe it allows for a better experience for our readers on our website when they see more tailored ad messaging. It has been a super simple platform to use and to navigate.
- Tailored ad messaging
- Easy use of the platform
- Great reporting
- Scale
- Fill rates
- eCPMs
April 08, 2021
Great Platform for Retargeting Retail Customers
Our marketing department used Criteo, alongside our MSP consultant. We used it to optimize and analyze our retargeting efforts, and optimize promotion periods for our retail website.
- Great for Optimizing Promotions
- The ability to customize and align aesthetic of dynamic piece could be improved
September 04, 2020
Didn't work at all for us! Big waste of time and money!
We moved away from AdRoll thinking we could get even better results! Very bad decision, big waste of time and money. Even though they service seemed easier to use and this company has a certain reputation the experience was a disaster! We are quickly going back to AdRoll! Also the account manager at AdRoll was much better than the Criteo person. Only thing better in Criteo they take care of the design of your banners, but it wasn't good enough to bring results...
- Design of banners.
- Client relationship.
- Results.
- Do what they are supposed to do!
- Not make you waste tons of money!
Criteo is used in the digital marketing area on top projects that need careful remarketing management.
- Simple to use
- Dedicated account strategist
- Results oriented
- Good conversion rate
- Analytics: need more info about placements, geo, and audiences.
It is being used by the sales department. Its main objective is to generate conversions by retargeting users that are in the lower section of the marketing funnel.
- Very good conversion rate due to its algorithm
- Excellent support from Criteo managers
- Very rigid space in the banners to include text
- Opportunity in improving the display format to make it more attractive to users
Criteo Dynamic Retargeting is used by the Digital department of our agency to drastically increase ROI of our clients' e-commerce media plans. The ability to dynamically serve ads to users who have viewed specific products on the website has increased conversion rate and boosted overall sales by more than enough to keep the tactic on the media plan.
- Dynamically serve retargeting ads to users that have viewed specific items, encouraging them to return and complete their purchase.
- Responsive dedicated representative.
- Optimizations goals include CPC, COS, and others.
- The platform is prone to outages, serving ads with pixelated images.
- The platform is not able to ensure that the same product is not included multiple times in the same creative.
- The UI is not as self-serve as we would like.
June 26, 2019
Easy to Set Up, Great ROI, Criteo is the Best.
We are using Criteo for dynamic retargeting for one of our e-commerce clients. Criteo helped us in targeting various website including Facebook in terms of showing the product ads. The ROI from retargeting ads is minimal and it's helping us to use our marketing budget more efficiently. We get notifications from Criteo when to increase or decrease the bid to use our Criteo budget effectively. I would rather say with minimal effort it gives maximum ROI.
- Bid optimization, regular notification to optimize bids help us to control the budget.
- Once the campaign is set & feed uploaded, the rest all is automated, so minimum effort to get the maximum result.
- Great ROI, as Criteo display ads to all those potential customers who visited us online, the ROI is excellent, it targets almost all high traffic websites.
- Reports are not available, e.g. from which website we received impression, clicks & orders.
- Feed update, I am not sure but If we could update feed through API, it will be much easier to stay up to date with product data.
- Sometimes it took time to update the data in the dashboard report.
June 24, 2019
Criteo exceeded our expectations!
Criteo is being used across our entire site. It helped us achieved great placement for our retargeting ads where past agencies had low budget placements at the bottom of sites.
- We prefer them as our partner for retargeting as we are paying per click instead of per impression so only if the customer is interested and engaged do we pay.
- Not only do we do retargeting but we also do a mirroring of the user for customer acquisition as well as targeting our customer list who has not engaged.
- Their easy to use interface and campaign set up is also helpful
- I would like to see more options for customer acquisition
- More detailed reporting based on GA last click
We are an advertising agency, and use it for one client specifically. The solution is isolated to one department, as well. Criteo is our dynamic remarketing solution and we use it to drive product sales based on our product feed.
- Easy to use interface; makes navigation and campaign management easy
- Strong direct revenue from product sales; easy to prove value for client
- Excellent support team, which makes solving issues/troubleshooting and optimizations much easier
- Lack of visibility into placements (where ads are shown)
- Limited creative capabilities compared to other advertising platforms
May 22, 2019
Criteo -- more awareness and sales
We use Criteo to promote our items, but there is only one department which uses it; the department is called "Webshop," with around about 5 employees. We use it to strengthen sales and promote the reputation of our company. Even items of the current season or sale-items could be pushed with Criteo.
- Great display marketing.
- Targeted customer approach.
- Measurable sale increases.
- Criteo uses a different evaluation system than Google analytics.
- Criteo could assign more sales (attribution).
- Plays ads no matter how the customer behaves (for example: cancel cart).
May 22, 2019
My opinion of Criteo Dynamic Retargeting
We use Criteo for Display Marketing in one department. It helps us to attract more potential customers around Germany and Europe.
- The retargeting ads show good offers.
- It doesn't feel annoying like some other retargeting campaigns.
- It's flexible.
- Maybe the cost factor, but not really.
May 22, 2019
Very useful tool
Criteo Dynamic Retargeting is being used to remind customers of their recently seen items. It addresses the problem of customers forgetting about our items. It helps a lot to get recognized and be remembered. As a user, I find the ads to be a bit overbearing, but as a graphic designer, I do know how important that can be.
- It remembers our customers, and what they have seen and seemed to have liked.
- Advertising is important.
- The ads are very recognizable.
- The ads are the blinking kind, which I do not like (personally).
- The ads are not very pretty.
May 06, 2019
Criteo Dynamic Retargeting Why not?
Currently we are using Criteo in marketing for our advertising campaigns for our masters, courses and careers.
The business problems we have detected is the adaptability of the images to the different spaces, in addition to the little personalization of the tool.
- Large number of people impacted
- Good deal with the client when solving problems
- Reasonable prices
- Creatives with very little customization options
- Simple banners with very simple designs.
- Excessive manual methods to get information due to a lack of an API to avoid sending XML manually.
- The difficult telephone communication.
April 25, 2019
Difficult to judge true value
We have used Criteo Dynamic Retargeting for various clients in different retail industries. We used it to drive customers that have aborted the sales funnel back to the website.
- Easy to set up
- Transparent costs
- Tracking differences are a big issue and the number one reason why we stop using the product.
- Data import to "lead tracking" tool would be a chance to really evaluate the success of campaigns based on the company's tracking model.
April 25, 2019
Great retargeting solution for eshop products
We use Criteo as a solution to retarget people who visited our e-shop product and have not converted. We also use it to acquire new subscribers for our monthly beauty box as pure acquisition without retargeting. So we have 2 types of utilisations for 2 different goals: subscription acquisition and eshop retargeting.
- Great retargeting for eshop products and a high ROAS
- Possibility to use a catalog even for only 1 product which is great to decrease our time spent on creatives
- A lot of data available on the platform
- I can't stop my campaign by myself if there are some problems on the website
- I can't do major changes without talking with my account manager; it is not very easy when we want to have a test and learn approach
- I do not launch as many messages than on other levers because it is not really easy to launch new creatives quickly
Criteo helps us with retargeting users which showed interest in our products, but didn't place a order. Like most companies in e-commerce you have quite a good amount of users that abandoned the cart without buying and Criteo helps us to bring those people back, which shows good results. We use it in different countries and it's steered by our performance marketing team.
- Retargeting of potential customers
- Easy implementation
- Attribution - Sales figures are overestimated
- A/B-testing feature missing
- Flexibilty - Not too many options to optimize the campaigns