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April 30, 2021
We use Marketing Solutions by Criteo as a programmatic partner that gives us the ability to have granular targeting and provide our visitors with precise advertising. We believe it allows for a better experience for our readers on our website when they see more tailored ad messaging. It has been a super simple platform to use and to navigate.
- Tailored ad messaging
- Easy use of the platform
- Great reporting
- Scale
- Fill rates
- eCPMs
April 08, 2021
Our marketing department used Criteo, alongside our MSP consultant. We used it to optimize and analyze our retargeting efforts, and optimize promotion periods for our retail website.
- Great for Optimizing Promotions
- The ability to customize and align aesthetic of dynamic piece could be improved
September 04, 2020
We moved away from AdRoll thinking we could get even better results! Very bad decision, big waste of time and money. Even though they service seemed easier to use and this company has a certain reputation the experience was a disaster! We are quickly going back to AdRoll! Also the account manager at AdRoll was much better than the Criteo person. Only thing better in Criteo they take care of the design of your banners, but it wasn't good enough to bring results...
- Design of banners.
- Client relationship.
- Results.
- Do what they are supposed to do!
- Not make you waste tons of money!
April 26, 2020
Criteo is used in the digital marketing area on top projects that need careful remarketing management.
- Simple to use
- Dedicated account strategist
- Results oriented
- Good conversion rate
- Analytics: need more info about placements, geo, and audiences.
October 17, 2019
Criteo Customer Acquisition helps a great deal as my organization belong to the marketing and sales arena. Client/customer acquisition is the heart and soul of the sales funnel. Identifying the target audience and their demands play an immaculate role in attaining the mission of the organization towards prosperity. Targeting the clients is eased with the courtesy of Criteo Customer Acquisition.
- Arranging customer acquisition campaigns.
- Drive new customers.
- Client recommendations.
- Retargeting can be tricky.
- QA errors at times.
June 26, 2019
We are using Criteo for dynamic retargeting for one of our e-commerce clients. Criteo helped us in targeting various website including Facebook in terms of showing the product ads. The ROI from retargeting ads is minimal and it's helping us to use our marketing budget more efficiently. We get notifications from Criteo when to increase or decrease the bid to use our Criteo budget effectively. I would rather say with minimal effort it gives maximum ROI.
- Bid optimization, regular notification to optimize bids help us to control the budget.
- Once the campaign is set & feed uploaded, the rest all is automated, so minimum effort to get the maximum result.
- Great ROI, as Criteo display ads to all those potential customers who visited us online, the ROI is excellent, it targets almost all high traffic websites.
- Reports are not available, e.g. from which website we received impression, clicks & orders.
- Feed update, I am not sure but If we could update feed through API, it will be much easier to stay up to date with product data.
- Sometimes it took time to update the data in the dashboard report.
June 20, 2019
We are an advertising agency, and use it for one client specifically. The solution is isolated to one department, as well. Criteo is our dynamic remarketing solution and we use it to drive product sales based on our product feed.
- Easy to use interface; makes navigation and campaign management easy
- Strong direct revenue from product sales; easy to prove value for client
- Excellent support team, which makes solving issues/troubleshooting and optimizations much easier
- Lack of visibility into placements (where ads are shown)
- Limited creative capabilities compared to other advertising platforms
June 24, 2019
Criteo is being used across our entire site. It helped us achieved great placement for our retargeting ads where past agencies had low budget placements at the bottom of sites.
- We prefer them as our partner for retargeting as we are paying per click instead of per impression so only if the customer is interested and engaged do we pay.
- Not only do we do retargeting but we also do a mirroring of the user for customer acquisition as well as targeting our customer list who has not engaged.
- Their easy to use interface and campaign set up is also helpful
- I would like to see more options for customer acquisition
- More detailed reporting based on GA last click
June 26, 2019
Criteo Dynamic Retargeting is used by the Digital department of our agency to drastically increase ROI of our clients' e-commerce media plans. The ability to dynamically serve ads to users who have viewed specific products on the website has increased conversion rate and boosted overall sales by more than enough to keep the tactic on the media plan.
- Dynamically serve retargeting ads to users that have viewed specific items, encouraging them to return and complete their purchase.
- Responsive dedicated representative.
- Optimizations goals include CPC, COS, and others.
- The platform is prone to outages, serving ads with pixelated images.
- The platform is not able to ensure that the same product is not included multiple times in the same creative.
- The UI is not as self-serve as we would like.
May 22, 2019
We use Criteo to promote our items, but there is only one department which uses it; the department is called "Webshop," with around about 5 employees. We use it to strengthen sales and promote the reputation of our company. Even items of the current season or sale-items could be pushed with Criteo.
- Great display marketing.
- Targeted customer approach.
- Measurable sale increases.
- Criteo uses a different evaluation system than Google analytics.
- Criteo could assign more sales (attribution).
- Plays ads no matter how the customer behaves (for example: cancel cart).
June 26, 2019
It is being used to display our inventory. It addresses the problem of showing new vs returning customers.
- Mid and lower funnel targeting
- Control over your budget and CPC
- Supportive tech support and customer support
- Possibly have an account manager for each account to [see if] setup was done correctly
- Monthly reviews on Criteo performance
June 26, 2019
It is being used by the sales department. Its main objective is to generate conversions by retargeting users that are in the lower section of the marketing funnel.
- Very good conversion rate due to its algorithm
- Excellent support from Criteo managers
- Very rigid space in the banners to include text
- Opportunity in improving the display format to make it more attractive to users
May 22, 2019
We use Criteo for Display Marketing in one department. It helps us to attract more potential customers around Germany and Europe.
- The retargeting ads show good offers.
- It doesn't feel annoying like some other retargeting campaigns.
- It's flexible.
- Maybe the cost factor, but not really.
Criteo Dynamic Retargeting is being used to remind customers of their recently seen items. It addresses the problem of customers forgetting about our items. It helps a lot to get recognized and be remembered. As a user, I find the ads to be a bit overbearing, but as a graphic designer, I do know how important that can be.
- It remembers our customers, and what they have seen and seemed to have liked.
- Advertising is important.
- The ads are very recognizable.
- The ads are the blinking kind, which I do not like (personally).
- The ads are not very pretty.
April 11, 2019
The company where I am currently working for, we use Criteo Dynamic Retargeting to re-engage lost paying clients who are not playing our games anymore but at least they paid a certain amount of money in the past. The product itself is just used by the marketing department but we analyze all the data regarding the campaigns with the data team. Thanks to the pool of data from all the partners of Criteo we are able to retarget those people just with an email address.
- You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
- Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
- The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
- Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
- Not for small companies because you have to spend a minimum amount of money for each campaign in order to ensure that the algorithm could work in the right way but also it's a logic reason.
- Account managers sometimes are not active enough to answer my emails in the first 48 hours, probably Criteo needs to automate some stuff to not need anymore account managers for everything (new campaings, new designs of creatives....)
- Creative types could improve much more, specially with video features. Video is the future and they need to work much more in that direction.
April 11, 2019
Criteo is used by a few departments and part of my job is to diffuse it throughout the company. It is mainly used for B2C businesses: our e-commerce platforms and some leads on acquisition business. We wanted to retarget new users, or specific audiences through dynamic remarketing products or services. Our main objectives were to increase conversions and improve ROI. Thus, we started to use Criteo as a new remarketing tool next to Google Ads/Facebook Ads.
- The first strenght of Criteo Retargeting is the user-friendly platform, where you can easily manage your budget and analyse the performance.
- Secondly, the CPC based model is great advantage of Criteo compare to some competitors.
- Finally, the post-click attribution. It is more trustworthy and tenable than post-view.
- Tags and feed implementation : difficult and hard to understand for project and dev teams.
- The budget part is not clear, especially when the account manager does stuff on his own. It should be possible to change the budget from a period and not month to month.
- Now we have no information about the creative parts. It will be better to have a vision of which ad is working better than another and on which website.
April 25, 2019
We use Criteo as a solution to retarget people who visited our e-shop product and have not converted. We also use it to acquire new subscribers for our monthly beauty box as pure acquisition without retargeting. So we have 2 types of utilisations for 2 different goals: subscription acquisition and eshop retargeting.
- Great retargeting for eshop products and a high ROAS
- Possibility to use a catalog even for only 1 product which is great to decrease our time spent on creatives
- A lot of data available on the platform
- I can't stop my campaign by myself if there are some problems on the website
- I can't do major changes without talking with my account manager; it is not very easy when we want to have a test and learn approach
- I do not launch as many messages than on other levers because it is not really easy to launch new creatives quickly
April 11, 2019
Criteo Dynamic Retargeting is a pretty easy and powerful way to start using a retargeting mechanism. We currently use it on all of our business lines, especially in the lower funnel.
- Huge network of publishers: your ads are very very likely to be seen multiple times around the web by your users.
- CPC payment: I particularly like CPC vs CPM, in this way I pay only users who are actually interested in my product.
- Easy of use: Criteo does not require a lot of management effort
- With Criteo you need to be able to delegate to your account and a big part of the job as you can't actively manage the tool. Sometimes this gets a little frustrating.
- The Criteo Team is not the best for customers that like to have detailed explanations and to be hands-on.
- Dynamic Creatives set by Criteo are not the best looking (but they are effective).
April 11, 2019
It is used across the entire organization! It's a powerful channel to drive back traffic and purchases in our business! We saw a reduction in cart drops and an increase in recurrence. The platform and technology is very versatile and can be used to target a very specific group of users and adapt to your current marketing strategy.
- Scalable
- Easy to implement
- Flexible
- You need to measure incrementality.
- Need to control the budget constantly.
- No flexibility in creatives.
We use Criteo to retarget our customers who leave our website without making a purchase. By using Criteo we can win back lots of leaving customers. The performance we reach with Criteo is very good and the banners are also varied. In particular, we target customers with abandoned carts or who are visiting product detail pages.
- Reach leaving customers
- Large display network
- Always the latest technology
- Blackbox of data
- The support team often changes
January 08, 2019
Criteo enables us to retarget our customers who shopped online and catch those abandoned cart customers. It's useful for us because in car rental, often customers will get a quote on our website but then leave to look elsewhere and it's effective to have Criteo ads following them page to page afterward to show them we're the lowest price they'll find.
- Facebook Retargeting
- News websites
- Google advertising
- Updating creatives more often
- Using more varied ad formats
- Simplified weekly reporting
January 08, 2019
Over the last 12 months, I've used Criteo Dynamic Retargeting to capture lower funnel customers to convert into online and stores sales. During this time, we've introduced store level reporting, and TVex, which allows us to aggressively retarget users following the airing of our TV ads. These features have given us a much greater insight into the power of impressions, and ultimately allow us to improve our omnichannel strategy. This has been further aided by the support of the amount strategists at Criteo, who are extremely knowledgable, friendly and helpful.
- Lower funnel retargeting - stop your customers going elsewhere
- TVex - make your TV ads work harder
- Offline store sales - learn more about the value of brand building and onmichannel reporting
- Weekly strategy calls
- More control of the platform
- Greater training for big clients
We have used Criteo Dynamic Retargeting for various clients in different retail industries. We used it to drive customers that have aborted the sales funnel back to the website.
- Easy to set up
- Transparent costs
- Tracking differences are a big issue and the number one reason why we stop using the product.
- Data import to "lead tracking" tool would be a chance to really evaluate the success of campaigns based on the company's tracking model.
April 25, 2019
Criteo Dynamic Retargeting is used by us to retarget lower-funnel users that leave our website with relevant product offers that they have been viewing.
- Target lower-funnel users off-site
- Provide insights using a dashboard
- Provide more control over the quality of impressions; despite having a very low CPC, recently the # of impressions & clicks has skyrocketed without any additional conversions.
I have been using Criteo for many years now (close to 7 years). It's remarkably easy to implement and to manage. We use it to retarget our audience in order to engage customers into the funnel. It's a good tool of acquisition additionally for other campaigns like affiliation or Google Ad Words. Pay attention to your CPC adjustments for the big periods of commerce.
- Retargeting
- Tracking
- Manage campaign
- User Interface
- Last Click attribution
Marketing Solutions by Criteo Scorecard Summary
Feature Scorecard Summary
What is Marketing Solutions by Criteo?
Criteo Dynamic Retargeting aims to deliver the right ad at the right moment in the shopper journey. The vendor says Criteo Dynamic Retargeting consistently wins 90% of competitive performance tests and generates an average 13X return on ad spend at significant sales volume. It is used by 18,000 marketers worldwide.
Criteo promises to help re-engage shoppers throughout their path to purchase with tailored video and display ads, delivered across the world’s best publishers. Criteo is designed for measurable performance and utilizes granular machine learning on over 1.4B active monthly shoppers and more than $600B annual sales across retailers, brands, travel, and B2C commerce companies.
According to the vendor, key capabilities and benefits include:
• Reach and visibility across web, mobile, video, and social via Criteo’s global network of thousands of publishers and partners
• Generate new sales by predicting additional products or items of interest
• Link shoppers across devices, browsers, and apps so they engage with the most relevant products to them
• Boost engagement through Kinetic Design, which dynamically tailors ads’ visual designs to each shopper’s tastes while ensuring brand consistency and compliance with the Coalition for Better Ads
• Track performance with real-time campaign reports
• Data is maintained with the highest levels of security and privacy, following industry standards and regulations – including GDPR
According to the vendor, key capabilities and benefits include:
• Reach and visibility across web, mobile, video, and social via Criteo’s global network of thousands of publishers and partners
• Generate new sales by predicting additional products or items of interest
• Link shoppers across devices, browsers, and apps so they engage with the most relevant products to them
• Boost engagement through Kinetic Design, which dynamically tailors ads’ visual designs to each shopper’s tastes while ensuring brand consistency and compliance with the Coalition for Better Ads
• Track performance with real-time campaign reports
• Data is maintained with the highest levels of security and privacy, following industry standards and regulations – including GDPR
Marketing Solutions by Criteo Screenshots
Marketing Solutions by Criteo Video
Jumia has benefitted from working with Criteo
Marketing Solutions by Criteo Downloadables
Marketing Solutions by Criteo Integrations
Adobe Audience Manager, Neustar Identity Data Management Platform (IDMP, PlatformOne), Oracle DMP (Bluekai), Salesforce DMP (formerly Krux)
Marketing Solutions by Criteo Competitors
AdRoll, RTB House Personalized Retargeting, Google Ads
Marketing Solutions by Criteo Pricing
- Does not have featureFree Trial Available?No
- Does not have featureFree or Freemium Version Available?No
- Does not have featurePremium Consulting/Integration Services Available?No
- Entry-level set up fee?No
Pricing is based on a CPC model and is dependent on traffic generated to a site
Marketing Solutions by Criteo Support Options
| Free Version | Paid Version | |
|---|---|---|
| Phone | ||
| FAQ/Knowledgebase | ||
| Video Tutorials / Webinar |
Marketing Solutions by Criteo Technical Details
| Deployment Types: | SaaS |
|---|---|
| Operating Systems: | Unspecified |
| Mobile Application: | No |
Frequently Asked Questions
What are Marketing Solutions by Criteo's top competitors?
AdRoll, RTB House Personalized Retargeting, and Google Ads (formerly AdWords) are common alternatives for Marketing Solutions by Criteo.
What is Marketing Solutions by Criteo's best feature?
Reviewers rate Ad attribution reporting highest, with a score of 8.
Who uses Marketing Solutions by Criteo?
The most common users of Marketing Solutions by Criteo are from Mid-size Companies and the Retail industry.