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RollWorks delivers ABM promise
December 11, 2021

RollWorks delivers ABM promise

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with RollWorks

After using LinkedIn successfully for the in-house account-based marketing strategy, we started looking for a bigger reach than LinkedIn. We selected RollWorks after evaluating multiple tools for account-based strategy. We've been using it for the last 8 months now and are happy with the support and results we received so far.
  • Intent targeting.
  • Account targeting even though exclusions are not fail proof.
  • Persona matching.
  • Exclusion matching is not accurate.
  • Retargeting the website traffic.
  • Improved account engagement.
  • Better reach than LinkedIn.
  • Better use of marketing budget than LinkedIn.
They are already ahead of identifying potential holes and helping us solve them. Sometimes, they avoid the customer's actual ask and focus instead on budget utilization.
RollWorks stacks well in terms of price and service delivery.

Do you think RollWorks delivers good value for the price?

Yes

Are you happy with RollWorks's feature set?

Yes

Did RollWorks live up to sales and marketing promises?

Yes

Did implementation of RollWorks go as expected?

Yes

Would you buy RollWorks again?

Yes

If your target audience is in the US, this tool will work well for you. For international targeting, cookie pool is pretty limited due to GDPR issues.