Make a custom journey for every prospect!
May 10, 2021

Make a custom journey for every prospect!

Jonathan Thommarson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Salesforce Marketing Cloud Personalization

We are using Salesforce to help with client lead management. We also use it for our referral partner management. Salesforce is a fairly intuitive program to use and our company provides great raining for it along with training inside Salesforce. Allowing us to have "Nurturing" campaigns that are mostly hands off is a great asset to our business as it keeps the brand in the forefront of the customer or prospect's mind.

Pros

  • Automated
  • Intelligent
  • Feature rich

Cons

  • High road to entry
  • Very detailed and complex
  • Not easily navigable fro new users
  • Increased brand distinction
  • Improved customer journey
  • Easy customer interactions and communication
Content Author / Administrator
10-100 pages

Do you think Salesforce Sales Cloud delivers good value for the price?

Yes

Are you happy with Salesforce Sales Cloud's feature set?

Yes

Did Salesforce Sales Cloud live up to sales and marketing promises?

Yes

Did implementation of Salesforce Sales Cloud go as expected?

Yes

Would you buy Salesforce Sales Cloud again?

Yes

I believe with the proper training and exposure to Salesforce, it can be a huge win for your company. It has a ton of detailed fields and analytics that can help your business grow it's customer base and drive your dashboards higher. Plan to have a lot of upfront training and ongoing training with the software. If you are not a large organization, you might be better off skipping Salesforce for the time being.

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