Item: Salesforce CMS
Rating: 8
Author: Jonathan Thommarson

Use Cases and Deployment Scope

We are using Salesforce [CMS] to help with client lead management. We also use it for our referral partner management. Salesforce [CMS] is a fairly intuitive program to use and our company provides great raining for it along with training inside Salesforce. Allowing us to have "Nurturing" campaigns that are mostly hands off is a great asset to our business as it keeps the brand in the forefront of the customer or prospect's mind.

Pros and Cons

Automated
Intelligent
Feature rich

High road to entry
Very detailed and complex
Not easily navigable fro new users

Return on Investment

Increased brand distinction
Improved customer journey
Easy customer interactions and communication

Key Insights

Do you think Salesforce CMS delivers good value for the price?

Yes

Are you happy with Salesforce CMS's feature set?

Yes

Did Salesforce CMS live up to sales and marketing promises?

Yes

Did implementation of Salesforce CMS go as expected?

Yes

Would you buy Salesforce CMS again?

Yes

Likelihood to Recommend

I believe with the proper training and exposure to Salesforce [CMS], it can be a huge win for your company. It has a ton of detailed fields and analytics that can help your business grow it's customer base and drive your dashboards higher. Plan to have a lot of upfront training and ongoing training with the software. If you are not a large organization, you might be better off skipping Salesforce for the time being.

Make a custom journey for every prospect!

Overall Satisfaction with Salesforce CMS