Salesforce Marketing Cloud Views
February 28, 2024

Salesforce Marketing Cloud Views

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketing Cloud Personalization

Overall Satisfaction with Salesforce Marketing Cloud

We publish marketing campaigns on behalf of various clients using Salesforce Marketing Cloud. It's a wonderful tool to use to capture all party data that is essential to our position. We also use it for email content, as well as multiple engagement opportunities. It's a one stop shop, basically, for our field.
  • Platform monitoring
  • Assists with revenue goals
  • Keeps us on the same page as our clients
  • Speed when loading
  • Slightly outdated interface
  • Support is sometimes slow
  • Increased revenue
  • Higher engagement statistics
  • Securing longer contracts with clients
Overall. It is the best program we've used yet for this.
Salesforce Marketing Cloud has made it possible for us to reach far more people for our client, in a much faster set of time versus other programs we've used in the past. We get lots of praise and compliments on how efficient it is. Through this, we have secured multiple new contracts lately.

Do you think Salesforce Marketing Cloud delivers good value for the price?

Yes

Are you happy with Salesforce Marketing Cloud's feature set?

Yes

Did Salesforce Marketing Cloud live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Salesforce Marketing Cloud go as expected?

Yes

Would you buy Salesforce Marketing Cloud again?

Yes

It is well suited for clients, as well as those who manage them, to get their data and information out on multiple platforms quickly and efficiently.

Salesforce Marketing Cloud Feature Ratings

WYSIWYG email editor
6
Dynamic content
6
Ability to test dynamic content
6
Mobile optimization
7
Email deliverability reporting
6
List management
6
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated
Third-party software integrations
Not Rated