Item: Salesforce Marketing Cloud
Rating: 7
Author: Verified User

Overall Satisfaction with Salesforce Marketing Cloud

Use Cases and Deployment Scope

Any email outreach that we have to do to the customers, that is through Marketing Cloud. So let's say if a customer is making a purchase of the tire, so we are S and let's say if they're making an appointment to make a tire consultation or the stores and taking a tire, right? So appointment confirmations, appointment reminders, finals, and then any reach to the outreach to the customers. In terms of the marketing emails or all those, everything is being directed to Marketing Cloud.

Pros and Cons

Pros

The seamless integration that we have and since we are already on Salesforce so it's a seamless integration that we can do and I mean easy to manage as well. So we have got access for the professional services and they really helped us integrate the marketing cloud infrastructure and we had some challenges in the past with other vendors that were other product that we were working with and after we have one model marketing or it has been very seamless experience, so yeah, it's a good thing to us.

Cons

The only area that I could think of, probably a better admin management stuff is the one that I, because there is not a lot open on the platform that probably you can use and you probably can get help of until, unless you are very well versed with the product, probably you're not willing to use it the way you can think of other Salesforce offering like the Salesforce sales cloud. It's easy to use, you can just navigate and you can do all this. The Marketing Cloud itself is a complex product. There are reasons why it is like that, but yeah, maybe if we can do something around that.

Return on Investment

It has made positive impact. I mean the outreach has been better to the customers and there is no lag, let's say for customers making an appointment and they're getting the appointment confirmation in snap. So there is no delay that we are getting and everything is being handled by the marketing cloud and it's easy to maintain as well. So definitely a impact for us.

Scalability

Alternatives Considered

Apart from Marketing Cloud we have one reach that we have used and to tell you the good stuff is like now we are getting rid of One Reach and we are moving all our text stuff as well to the marketing cloud. So that much we have confidence in Marketing Cloud and that much we are loving the product that we are now getting rid of one product and we are going to the marketing.

Key Insights

Do you think Salesforce Marketing Cloud delivers good value for the price?

Yes

Are you happy with Salesforce Marketing Cloud's feature set?

Yes

Did Salesforce Marketing Cloud live up to sales and marketing promises?

Yes

Did implementation of Salesforce Marketing Cloud go as expected?

Yes

Would you buy Salesforce Marketing Cloud again?

Yes

Likelihood to Recommend

Well suited is all email interaction, email outreach that we are doing to the customers so it's best product. So far we have been using.