Salesforce Marketing Cloud Review
November 05, 2025

Salesforce Marketing Cloud Review

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Salesforce Marketing Cloud

We use Marketing Cloud for our own customers, where we run campaigns through it. SFMC is our tool of choice for managing pharma campaigns for our licensed customers. We work with around 20 top pharma companies where we run the product — we own the Salesforce licenses, operate the product, and manage the platform ourselves.

Pros

  • When you’re running campaigns, you need to know your segments and do proper targeting — especially in pharma, which is highly regulated and very specific when you’re communicating with HCPs or KOLs. SFMC helps with that by allowing you to segment, target, and deliver the right messaging to these customers or platform users. That’s what it really helps us do.

Cons

  • I think the improvements will come with Agentforce, which is coming in. I haven’t seen too many use cases for AI integration in Marketing Cloud yet, but I’m assuming that’s where Salesforce is heading. Bringing those capabilities into the process flow and market segmentation, I think, would really help.
  • This has been our fastest-growing business over the past five years. The adoption of Salesforce Marketing Cloud has been phenomenal, and from both a revenue and growth perspective, as I mentioned, it’s the fastest-growing segment in our company.
The only other product we’re currently evaluating is on the Veeva side — Veeva Campaign. It’s a relatively new product that Veeva has released; it’s only been about six or seven months since it went into general availability. So time will tell whether it can compete with Salesforce Marketing Cloud or not.

Do you think Salesforce Marketing Cloud delivers good value for the price?

Yes

Are you happy with Salesforce Marketing Cloud's feature set?

Yes

Did Salesforce Marketing Cloud live up to sales and marketing promises?

Yes

Did implementation of Salesforce Marketing Cloud go as expected?

Yes

Would you buy Salesforce Marketing Cloud again?

Yes

I think the product, by definition, is meant for marketing — and we use it exactly for that, for running campaigns. That’s the best-suited use case for the product. I don’t think it’s really meant to be used for anything else — that’s just not how it’s designed.

Salesforce Marketing Cloud Feature Ratings

Not Rated
WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
Not Rated
List management
Not Rated
Triggered drip sequences
Not Rated
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated
Third-party software integrations
Not Rated

Using Salesforce Marketing Cloud

As I mentioned, the flexibility it offers — especially when combined with other Salesforce products like CDP — and its integration with underlying data platforms make running campaigns much more efficient with SFMC. The usage, efficiency, and overall campaign execution are faster, more accurate, and much more precise.
ProsCons
None
None

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