TrustRadius
Salesforce is unbelievably powerful if you can afford it.
https://www.trustradius.com/email-marketingSalesforce Marketing Cloud Email StudioUnspecified7.8342101
Chris Lesner profile photo
February 01, 2019

Salesforce is unbelievably powerful if you can afford it.

Score 9 out of 101
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Verified User
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Overall Satisfaction with Salesforce Marketing Cloud Email Studio

With Salesforce we are able to easily automate all of our customer engagement. One of the cool things that Salesforce Marketing Cloud lets us do with their email marketing software is to create custom channels and workflows and build out extremely detailed drip campaigns. The email templates they give are pretty basic, but also idiot-proof. It's really easy to use and give us all of the data we need to figure out the likeliness of user conversion based on their funnel path.
  • Easy to use funnels.
  • Action based paths that people can go down based on clicks, open-rate, engagement, etc.
  • Easy to use templates for building.
  • Easy to segment lists.
  • It's crazy expensive. Would love if they dropped the price.
  • Could be a cleaner interface, but that is just me. Looks like the rest of the Salesforce backend, which is pretty simple.
  • More A/B testing options would be appreciated.
  • Helps lower our costs on sales follow-ups from actual team members.
  • It takes over all of our mass email sending which is great for customer services.
  • Keeps clients in the know about what is going on based on their interests and products they are using.
We actually use multiple systems for different parts of our company, but we highly recommend Salesforce because of its scale. Salesforce is by far the best system on the market to-date for email campaigns and for customer management. None of the other systems had 'smart' options for keeping track of customer engagement.
If you are trying to automate all of your emails by building funnels and paths that consumers can go through that help you feed them better content based on their interests. It's really great if you need to be able to rate a users experience based on their engagement with your organization and create rules that start and stop users from being sent emails.

Salesforce Marketing Cloud Email Studio Feature Ratings