#1 most frequent
United States of America
53.5%600 installations of 1,122
What is Drip Ecommerce CRM?
Drip is an ECRM–an Ecommerce CRM offering email marketing automation software specifically for B2C online retailers. The vendor’s value proposition is that with Drip's simple, user-friendly visual campaign builder, users can design email campaigns based on specific subscriber behavior—so they always send the right message, to the right person, at the right time. Drip starts at $41/mo (with email sending and every feature enabled).
Categories & Use Cases
Media
1 / 3
Screenshot of Get a deeper look into when and how often your customers are up to something. Tracking Events in Drip lets you understand all the times someone takes a peek at their favorite product, when they make a purchase, and more so you can personalize experiences based on real-life behaviors and engagement.
Top Performing Features
A/B testing
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
Category average: 8.2
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 8.7
Dynamic content
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
Category average: 8
Areas for Improvement
Custom reports
Users can create custom reports.
Category average: 7.3
Ability to test dynamic content
Users can test dynamic content prior to launching a campaign.
Category average: 7.6
List management
This involves creating, filtering, editing, merging and de-duping lists of contacts.
Category average: 8.3
Who Buys & Uses Drip Ecommerce CRM
#2 most frequent
Denmark
8.7%98 installations of 1,122
#3 most frequent
United Kingdom of Great Britain and Northern Ireland
7.0%79 installations of 1,122
Not bad
Use Cases and Deployment Scope
It helps me make sales for my clients businesses. I keep track of who has done what and helps me make more money. It’s helpful knowing this so we don’t bother people with irrelevant messaging. We also use it for automation which saves us loads of time. I’ve used it for years.
Pros
- Email layouts easy to use
- simple automation is handy
- user friendly interface
- nice branding
Cons
- More advanced automation
- Advanced segmentation
- Better integrations
- Better landing page builder
Return on Investment
- Good sales
- automated sales
- Good testing
Usability
Alternatives Considered
Klaviyo
Other Software Used
Asana, ActiveCampaign, ConvertKit
Easy-to-use and powerful email automation.
Pros
- Flexible automation with easy-to-use rules and workflows
- Impressive visual email builder
Cons
- Needs a BigCommerce integration
Return on Investment
- Improved list health with pruning operations.
- More return customers via targeted workflows.
Alternatives Considered
Mailchimp, Omnisend, Klaviyo and Constant Contact
Other Software Used
OptinMonster, ShipStation, Cin7
Drip is great for the right companies
Pros
- API connection to our database.
- Email sending and list management.
Cons
- The CRM function is a bit lacking compared to a HubSpot or a Salesforce.
- Reporting is not always the best.
Return on Investment
- Positive year over year email metric growth.
- Abandoned cart has done well.
Alternatives Considered
Pardot, Mailchimp and HubSpot
Simple & Effective Email Automation
Pros
- Email Templates
- Reporting & Data Collection
- Integration Abilities
- Excellent Training Material
- Excellent Customer Service
Cons
- Pricing is a bit on the higher side but well worth it so long as you're using it
- Direct integration with Salesmate vs going through Zapier
Return on Investment
- Saves hours of typing redundant emails
- Helps with our retention based on the constant contact with our current clients
- Keeps our prospects up to date as we move through the stages of the sales cycle which also increases our capacity to handle more volume.
Alternatives Considered
MailChimp and Constant Contact
Other Software Used
Zapier, QQCatalyst, Leadpages, Salesmate, Accounting by Wave
Drip is not your average marketing automation tool
Pros
- Event-based automations, and automations based on custom field value. Perhaps the most versatile automation engine on the market.
- Clean visual workflows.
- Support! The support team is super friendly and results-driven.
Cons
- More integrations, especially e-commerce related. A 2-way Pipedrive integration would be massively huge.
- The workflow builder is nice, but needs cleaning up. Drag and drop would be good. Multiple parallel automations on the board would be helpful. Linking automations in a visual view, like ActiveCampaigns visual map would be very helpful.
- The ability to store contacts with partial information, and use automation to progressively profile. We want to be able to do SMS marketing with Drip and work toward getting that email address to further engage.
- Integration with loyalty programs would be a big deal for business.
- Integration with referral programs would also be good.
Return on Investment
- It has helped us to engage our leads on a much higher level than we could do without automations. Direct ROI is hard to measure, at this point. As they complete their Magento integration, it will be easier to measure from cart abandonment sequences.
Alternatives Considered
MailChimp
Other Software Used
Pipedrive, Front, PieSync, Intercom, Zapier, BirdEye
