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Badass way to get to know your customer while making them HAPPY
February 22, 2019

Badass way to get to know your customer while making them HAPPY

Sylvia Flores | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Salesforce Marketing Cloud Email Studio

I am using the Salesforce Marketing Cloud Email Studio for multiple clients. It's great for planning and monitoring social network interactions. What it comes down to, is the ability to really get inside the behaviors and heads of your clients. Because you are personalizing interactions, as a brand, you are giving the client what they want, while really learning more about your audience and their wants.
  • Connecting with clients in a personalized fashion
  • Tracking customer behaviors to build better marketing and branding personas
  • Finding new clients in creative ways
  • The contact import feature sucks.
  • Sometimes when updating files on the platform, they have become corrupted and unrecoverable.
  • When trying out the product as a free trial, you don't get the kind of support that you should to seal the deal - for smaller companies with limited time and budgets, that also sucks.
  • I have multiple clients working with this platform who have seen exponential NPS score increases in customer satisfaction.
  • This platform has been valuable in persona building.
  • Being able to connect with customers in a way that makes them feel like they are the only customer (when done right).
Honestly, the clients I choose this platform for are already Salesforce users. It's not hard to sell a person on Salesforce products when they are being used correctly. Sure, others integrate, but I really consider the Salesforce ecosystem to be the gold standard. And yes, everyone integrates with Salesforce, but the products that are directly theirs are endlessly supported by the vast coffers of cash Salesforce has. They are an awesome, multi-tentacled monster.
10,000 to 25,000
Both
If you are already using Salesforce, everything within the Salesforce universe is exceptional. If you are using it correctly and taking every advantage, it will help you grow your business, by virtue of having robust data at your fingertips. Email Studio lets you get to know your customers and their behaviors while building a one-to-one relationship with them. It's great for small businesses that are looking to build their brand and create that value-add of customer service, while also building out personas. It can be cost prohibitive for some businesses. However, this is an expenditure that is well worth it. I find it to be very intuitive, but if you are a micro startup with limited time and people resources, you may not be able to get the bang for your buck.

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