Salesforce Marketing Cloud Email Studio Expands Marketing Capabilities for Users
July 06, 2019

Salesforce Marketing Cloud Email Studio Expands Marketing Capabilities for Users

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review

Overall Satisfaction with Salesforce Marketing Cloud Email Studio

I use Salesforce Marketing Cloud Email Studio in my own role to learn more about Salesforce as an entire universe and system. I use it to learn about how the products complement each other so that I can create more effective marketing content to pass along to our clients and prospects. Our consultants implement products like Salesforce Marketing Cloud Email Studio after conducting thorough business analysis to determine whether or not it's the best fit for the client.
  • A comprehensive email marketing suite.
  • Provides a good segue into other Salesforce Marketing Products.
  • It's important for marketers today to use and implement with clients to create more effective outcomes.
  • None that I can think of -- this platform is comprehensive in terms of functionality, integration, and ease of use.
  • It's good for our consultants to be aware of and know so that we can make the most informed suggestion to our customers in terms of implementing marketing automation or email service provider.
  • It helps broaden our resource set and knowledge-base as a team.
I think this is really a preferential solution. There are other great ones on the market that offer different functionality or extensions. It depends what the specific organization wants and needs, but, of course, we think of Pardot, ClickDimensions, Marketo, and Act-On right away. It is comparable and exceeds in some respects. For example, I think there is a great design ability that is user-friendly. It is not just an email service provider. It is fully functional with other marketing automation functionality within the Salesforce Marketing Cloud. This is just one exciting aspect that a business can leverage to better nurture their leads.
Salesforce Marketing Cloud Email Studio, I believe, accommodates a variety of technological experience and comfort. I think it's easy for new users to break into, but then again, I'm a marketer! If you have a sense of social media or other marketing tools, this will be second-nature. It makes even more sense, of course, if it's tied to your Salesforce Org so that you can leverage data and analytics to send more successful email marketing campaigns out to your contact lists. The design ability is also exciting.

Salesforce Marketing Cloud Email Studio Feature Ratings

Dynamic content
A/B testing