Item: Salesforce Marketing Cloud Email Studio
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

Salesforce Marketing Cloud Email Studio used by our creative teams for multiple clients. It is one of the best tools in the market to create highly personalized emails to use on multiple different campaigns. We/ Team usually use it to create and send out celebration/festivity and monthly newsletters to our customers and to the targeted audience.

Pros and Cons

A/B Testing.
Integration with other CRM's.
Personalization and tracking.
User friendly interface.

Long process to follow to send out mails initially.
A bit expensive for small organizations.

Return on Investment

Initial setup for a small organization could be a bit expensive. However in our case it was a great investment which help us to handle multiple markets and thousand of brands to target all together and increase their reputation in market to achieve the targeted revenue. Definitely a win for us as well as for the brands.

Alternatives Considered

Adobe Campaign and Marketo

Our digital hub nave used multiple other solutions like Adobe Campaign classic, Adobe Campaign standard, Eloqua, Adobe Marketo based on the different client preference and requirements. However, Salesforce marketing cloud email studio robustness, dynamic content, and integration with Salesforce and other CRM's. It also helps while the target audience is large and the client needs to shot out a lot of emails on a daily/weekly basis.

Key Insights

Do you think Salesforce Marketing Cloud Email Studio delivers good value for the price?

Yes

Are you happy with Salesforce Marketing Cloud Email Studio's feature set?

Yes

Did Salesforce Marketing Cloud Email Studio live up to sales and marketing promises?

Yes

Did implementation of Salesforce Marketing Cloud Email Studio go as expected?

Yes

Would you buy Salesforce Marketing Cloud Email Studio again?

Yes

Other Software Used

Marketo, Adobe Campaign, Adobe Dreamweaver

Likelihood to Recommend

Salesforce Marketing Cloud Email Studio is a well-suited tool for the organization that wants to target multiple clients with their unique requirement use case in one shot. It can help creative agencies to build and send personalized emails. The tool is empowered enough to build simple to complex campaigns. Also, A/B testing ensures the agency and the client hit the right set of targeted audiences for each and every campaign.

Robust | Recommended | Well-suited | Marketing automation tool

Overall Satisfaction with Salesforce Marketing Cloud Email Studio