SAP CRM from a Marketing Perspective
Updated December 09, 2014
SAP CRM from a Marketing Perspective
Modules Used
- SAP CRM Sales
- SAP CRM Service
Overall Satisfaction with SAP CRM
- As a tool for the sales team, SAP CRM helps them manage their sales pipeline by keeping things organized and providing useful reports.
- SAP CRM is fully integrated with our ERP system.
- Because it is a SAP product, we have the full support of our IT teams.
- SAP CRM functionality is cumbersome and requires extra manual steps. These steps can be automated through "Work Flow", but that is always at a higher cost. Salesforce.com does a much better job and is more user friendly.
- SAP's BP(Best Practice) is never anywhere near what we at Osborn would consider normal transactions. Almost everything we needed required additional programming and at additional costs.
- At the recommendation of our SAP Consultants, we chose the BP version. From the start it cost us more and more money in modifications. And, one year later, it is still costing money to get the system to completely work properly.
- The CRM has made the task of compiling our data into a pipeline report mush easier.
- We are now able to track leads and opportunities and collect data on conversion rates.
- The data it provides will allow us to complete effective ROI's on all other marketing activities like trade shows and promotions.