SAP Sales Cloud

SAP Sales Cloud

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Score 8.1 out of 100
SAP Sales Cloud


What is SAP Sales Cloud?

SAP Sales Cloud (formerly SAP Cloud for Sales) is a cloud sales application with sales automation, enterprise resource planning (ERP) integration, and collaboration capabilities.
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Recent Reviews

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How SAP Sales Cloud Differs From Its Competitors

SAP Sales Cloud Streamlining Business Processes

The marketing department is crucial to the success of the business because it is here that we attract customers and project the image of the company. That is why I have full faith in this program; It has helped me tremendously and given me many advantages. As a result, our clientele is growing, we …
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SAP Sales Cloud Streamlining Business Processes

It is simple to eliminate any barrier that might impede client success if we have a complete understanding of the whole customer chain. Ample ERP capability helps my team to assign appropriate resources to each team so they may successfully complete the allocated task. The back-end data provides …
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SAP Sales Cloud Streamlining Business Processes

By this we are able to automate the selling process and have a clear view of all my customers overall experience with our products. It also gives our crucial skills to deliver insights needed to quickly identify key decision-decision- makers and establish a complete understanding of our customers …
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SAP Sales Cloud Streamlining Business Processes

When we fully understand the entire customer chain it is easy to remove any bottleneck that can affect customer success. Adequate ERP capacity enables my team to allocate suitable resources to each team to enable them accomplish the assigned duty without any challenge. The back-end data gives us …
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SAP Sales Cloud Streamlining Business Processes

It helps us to make our every sale special, with a special approach that was facilitated by SAP Sales Cloud as it provided valuable insights, enabling our team members to be effectively communicating, to be informed about marketing campaigns, and to follow the reports regarding the sales …
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SAP Sales Cloud Streamlining Business Processes

For starters, SAP Sales Cloud is easy to connect with the customers and sort out the CX score. The quick followup could be easily achieved using the CX monitoring functions but for automation, we need a lot of connections with other applications like Adobe for analysis but that is somewhere we're …
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SAP Sales Cloud Streamlining Business Processes

In my organisation, we have integrated from marketo to c4c then to cpq and SAP S/4hHANA. By doing this integration the flow of data has been maintained and every tool has its unique features that they are performing like creating a quote in c4c and flow to cpq makes it easy to understand then we …
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SAP Sales Cloud Streamlining Business Processes

Since the SAP Sales Cloud was an in-place migration this actually didn't change as much. We plan on integrating Sales quotes into Sales Cloud in the future, that would streamline the process a lot... but that is sadly not the case right now since other systems need upgrading right now.
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SAP Sales Cloud Streamlining Business Processes

SAP Sales Cloud improved our ability to see a full 360 degree view of the customer base while integrating, sourcing and sharing business data with other downstream and upstream business teams within the organization that also needed the data.
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SAP Sales Cloud Streamlining Business Processes

SAP Sales Cloud integrated with a backend ERP allows you to take control over the whole End-to-End Process starting with a Lead and Ending with cash. Every step of the customer sales cycle can be tracked and optimized and the synchronization of both systems enables the sales team to act fast on …
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SAP Sales Cloud Streamlining Business Processes

Having an overview of your (ERP) customer data, product data, contracts, opportunities, orders and so on in SAP Sales Cloud improves the efficiency of a sales rep to prepare, organize and execute customer visits. Integration with Outlook simplifies quickly recognizing the email senders and having …
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SAP Sales Cloud Streamlining Business Processes

Integration with ERP is absolutely a hit. Starting from customers to contacts, sales quotes to sales orders - with the latest hot fix and release all the required ERP fields are replicated. Price maintenance is one of the most hectic jobs and this has been made by replicating products and …
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SAP Sales Cloud Streamlining Business Processes

SAP Sales Cloud is a complete and integrated suite designed to improve the daily sales experience and maximize sales performance, while improving the customer experience and accelerating the buying process.<br>This gives insights into custom behavioral and demographic parameters which can lead to …
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Popular Features

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  • Customer data management / contact management (53)
  • Opportunity management (52)
  • Workflow management (54)
  • Customizable reports (51)

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What is SAP Sales Cloud?

SAP Sales Cloud (formerly SAP Cloud for Sales) is a cloud sales application with sales automation, enterprise resource planning (ERP) integration, and collaboration capabilities.

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What is Salesforce CPQ?

Salesforce CPQ (formerly SteelBrick) is built and delivered on the Salesforce Platform and Salesforce1 Mobile App which enables users to create accurate sales quotes quickly and submit error-free orders on the fly from any device.

What is Work OS is an open platform designed so that anyone can create the tools they need to run all aspects of their work. It includes ready-made templates or the ability to customize any work solution ranging from sales pipelines to marketing campaigns, CRMs, and project tracking.

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Features Scorecard

Sales Force Automation


Customer Service & Support


Marketing Automation


CRM Project Management


CRM Reporting & Analytics






Social CRM


Integrations with 3rd-party Software



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Product Details

What is SAP Sales Cloud?

SAP Sales Cloud (formerly SAP Cloud for Sales) is a cloud sales application with sales automation, enterprise resource planning (ERP) integration, and collaboration capabilities.

SAP Sales Cloud Video

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SAP Sales Cloud Technical Details

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Mobile ApplicationNo

Frequently Asked Questions

SAP Sales Cloud (formerly SAP Cloud for Sales) is a cloud sales application with sales automation, enterprise resource planning (ERP) integration, and collaboration capabilities.

Reviewers rate Customer data management / contact management highest, with a score of 8.8.

The most common users of SAP Sales Cloud are from Enterprises (1,001+ employees).
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(1-25 of 64)
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Sunil Lidoria | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
SAP Sales Cloud is a very good tool which has automated features which support our sales team to get instant data and reporting on their dashboard, I personally worked on this tool which has lot of in-built features who supports the industry specific requirements.
  • Cloud backend automation
  • quick reports on dashboard
  • Dashboard customizing
  • User interface can be improved more
  • Graphics
  • Can be more user friendly
In our sales team they usually required lot of reporting and trend analysis based on company performance which are available on cloud for them to prepare quick presentation to target company for sales.
This is very good tool to get data availability and automation features, Data embedded for each phase.
Madhu Krishna Murthy | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Good collaboration tool and provides necessary insights to all stake holders.
SAP Sale Cloud brought Sales, Presales, Marketing and Mngt teams together and helped us to build dashboards that are relevant for each stake holder.
Lead conversion and funnel flow was visible with time lines. this helped in better GTM and follow-up processes.
  • Tracking
  • Reporting
  • Collaboration
  • Planning, follow-up
  • Forecasting
  • Role based Dashboarding - need improvements.
Good for sales team based out of various locations and selling multiple products and services.
Havent seen issues in scalability. Have been able to deply into multiple geo locations with various localizations.
Vinay Kumar Joshi | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Implemented for Automotive, Heavy engineering and construction companies Automation of Sales Process
  • Lead Management
  • Customer onboarding
  • Approval workflows
  • Opportunity and Quote management
  • Routs and Visit Management
  • Dealer 360
  • Sales order management with integrated SAP S4 HANA
  • Service Tickets
  • Route and Visit Management
  • Lead, Opportunity and Quote management
  • Reports and Dashboards
  • Integration with Backend ERP Systems
  • Activity Planner
  • Status Management with Status Profile - More configurable in terms of moving from one stage to other stage
  • Configurable Approval Workflow with Territory or Org management Hierarchy Control
  • For Configure , Price, Quote (CPQ) - Condition mapping controls should be configurable, REST API to follow configurable condition mapping for price determination
  • UI and icon graphy - The product must look colourful as competitors have better offerings
  • Master data mapping - Customer Master mapping should be consistent across platforms (Sales Area and plant mapping )
  • UI and UX experience
  • Options for Reports and Dashboards
Product is scalable, The UI and UX improvements cans be done
Aritra Chakraborty | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I am a Implementation Consultant for SAP Sales cloud and Sales cloud is one of the most important product for managing customer sales and customer relationship management . With advanced capabilities like forecasting , pipeline management and analytics , I have seen customers visualizing their ROI within few months of adoption
  • Customer Relationship management
  • Configure, Price and Quote
  • E commerce platform
  • Marketing Automation
  • More robust integration with SAP AVC
SAP Sales cloud is best suited in Lead to Order scenarios ini most of the industries but has scope of improvement for features related to EPC industries
The product is very mature with capability to include few advanced features
Score 7 out of 10
Vetted Review
Verified User
The Sales and the Service team uses SAP Sales Cloud for their daily job, with the advantage of sharing one tool and having a 360 view of the customer.
The integration of SAP Sales Cloud with Outlook allows a quick way of tracking the sales agenda in the tool and the integration with the ERP system allow the sales team to process sales orders quickly.
  • Sales Quote management
  • Ticket management
  • Opportunity Pipelines
  • Better Outlook integration: especially contacts exchange
  • Improve the integration with SAP Marketing Cloud
Well Suited:
Sales quote tool when a salesperson is visiting a customer. Quick and easy way to give an estimate to the customer.

Less appropriate:
Offline limitations do not help the salespersons job
It is helping the sharing of the data between departments and a more efficient process, but the limitation on the integration is not helping the quick collaboration.
Sienna Stuart | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We can quickly manage our budgets and marketing responsibilities with the help of SAP Sales Cloud, and we can organize all downstream components to more carefully structure our projects. I think it also provides exceptional and highly professional services because of the user community of professionals in charge of solving problems, helping to share ideas and being incredibly proactive and quick to respond to the demands of our company, each department can function on the platform and find exactly the solutions we need. The ability of this program to track customer complaints, respond to requests encompassing much more, generate data and analysis that help us in the elaboration of commercial strategies, support personalized chats that allow us to communicate with customers efficiently and without problems. It is something that I find very attractive.
  • Strengthening close relationships with customers.
  • 360 degree views of each consumer are provided.
  • Promotion of customer loyalty.
  • Follow up on complaints.
  • The effectiveness of the analyzes is modest.
  • A mobile app could use some work.
We can focus on improving our customers' experience with higher-quality services thanks to SAP Sales Cloud's industry-leading marketing methods, such as social media marketing, cloud computing management, and multi-channel campaigns. We use it as a very handy tool to organize and store our data in a centralized, secure and easily accessible location.
The seamless interface with SAP S/4HANA allows our sales engineers to have a 360-degree picture of their customers. It allows them to use the knowledge to seal the transaction.
With integrated SAP CPQ, it's easy to create complex quotes or order replacement components, simplifying quote creation for custom equipment. I can speak for the user base when I say that everyone is satisfied with how simple the system is to use.
Score 9 out of 10
Vetted Review
Verified User
We can quickly manage our marketing budgets and responsibilities with the help of SAP Sales Cloud, and we can arrange all downstream components. Due to the user community of experts in charge of resolving difficulties, assisting in the sharing of ideas, and being extremely proactive and prompt in reacting to our company demands, I think it also offers outstanding and highly professional services. I particularly enjoy how this application can organize and save information about our customers and workers, such as tracking customer complaints, producing reports and analyses, and supporting tailored chats that let us efficiently and without any issues engage with our consumers.
  • views of each consumer are provided.
  • Simple to set up according to our company requirements.
  • fostering client loyalty.
  • There is no trial offer.
  • Most of the time, my performance has been stable.
  • Breakdowns are quite rare.
When users engage with our website and request any information, it immediately notifies them. Large numbers of workloads and customer data can be stored in the secure database that is offered. The sales and marketing team can enhance and better understand customer difficulties thanks to data insights obtained from our marketing websites. When we encounter a difficulty, the SAP customer care team is there to support us and responds quickly when assistance is required.
The platform is simple to use in many departments, and performance can be monitored effectively. The majority of channels have been digitalized, which has boosted output and enhanced consumer experiences. The majority of applications from different departments have been integrated with the ERP system, which has improved teamwork and standardized processes. Sales representatives may go deeper and give potential customers the most helpful information by monitoring performance.
I did not use direct assisntance but they were helpful for while seeking docs related to launching.
Priyanka Ranah | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
SAP Sales Cloud gives us the ability to manage our marketing expenses, marketing tasks under this tool and organize all downstream elements easily. I like it also provides excellent and very professional services due to the user community of professionals in charge of solving issues, helping to share ideas and very proactive and responsive in responding to our business needs. I also like how this tool is able to organise and store data of our customers and employees like monitoring of customer complaints, report and analysis and support personalized chats to effectively enables us communicate with our customers without any problems.
I like the native mobile app which has fast internet connection and easy to use and very user-friendly.
  • Easy to configure based on our business needs.
  • Seamless Integrations with SAP ERP which makes it much more robust and powerful in managing all our marketing strategies.
  • Periodic upgrade of features like sales advice, sales estimation, and sales facilitation, based on my organisation demands. Which makes this tool very effective and robust.
  • Helps us to break down information silos to understand customers issues and discover new opportunities to nurture our customers relationship.
  • In my user experience it's hard at times to integrate this tool with third-party applications.
  • It's a bit complicated for new users to understand especially those with no technical background knowledge.
SAP Sales Cloud provides us with the industry leading marketing strategies like social media marketing, cloud computing management and multichannel campaigns which helps us to put our focus on our customers enhancements of better quality services. It's a very convenient tool that we use storing and organising our data into centralized safe place where the data is easy to be accessed.
SAP Sales Cloud is a very user friendly tool that has been very vibrant especially for my sales team enables them to streamline and automate critical selling processes and empowers them with intelligent recommendations.
James Benham | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
SAP Sales Cloud gives my team an opportunity to interact and engage customers on basis of our products and services. Clients are free to offer their opinions and follow their orders from the company AI sales portal. It provides secure environment for B2B to exchange business ideas on various business programs. Close customer relationship has increased marketing leads attracting many clients to our business enterprise.
  • Enhancing close customer relationship.
  • Provision of 360 degree view of evry customer.
  • Building customer loyalty.
  • I have experienced stable performance most of the times.
  • No free trial plan.
  • Cases of breakdowm are minimal.
It provides real-time notifications when customers interact with our website and request any information. The secure database provided can store large volumes of workloads and customers data. Data insights collected from our marketing websites enables sales and marketing team to make improvements and understand challenges experienced by clients. The SAP customer service team stands with us when we experience any challenge and act swiftly to offer any needed support.
It is easy to deploy the platform in various departments and track down performance efficiently. Digitization of most channels have improved customer experiences and increased production. Integration of ERP system to most applications from various departments have enhanced team work and standardized operations. Monitoring performance enables sales agents to go deeper and provide the most useful information to potential clients.
Score 9 out of 10
Vetted Review
Verified User
It is such a massive platform that enables its users to manage all the matters regarding the sales process. From marketing to data, from reporting to clients' complaints, everything is in one place, well-structured, and easy to access. You just need to serve your customers by following the insights of SAP Sales Cloud because everything about the clients is there, in the platform. We use it in our sales department which is collaboratively working with our digital business department. The sales strategy is built on a scientific approach that the advantages of the software provide much.
  • Reporting
  • Campaign management
  • Collaboration
  • Monitoring of complaints
  • UI and UX
  • Customer service
  • Learning curve
It helps you to approach your customers with great enthusiasm and knowledge, even insights that will make you a winner on the table. The ability to collaborate with other coworkers enhances the exchange of information, the ability to see the complains, grasp campaigns, and reporting about the current situation of sales provide the huge capabilities that you can feel so powerful in sales.
Now three departments are using this software that these departments are integrated to benefit from the advantages the software delivers.
September 05, 2022

SAP Sales Cloud Review

Felix Van Cappellen | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Within Atlas Copco, SAP Sales Cloud has been rolled out worldwide across different business areas. With one large system, each layer of the company has a view of the performance, without losing focus on their local sales, leads and opportunities. SAP Sales Cloud is mainly used in the full lead to cash process, with a sales quote integration towards SAP S/4HANA. This allows a smooth transition from quoting and ordering to delivery. The main challenge was the separation of data between countries and business areas, but with the help of SAP, we managed to setup a single process of rollout for each sales organisation rolling onto the system!
  • Integration with SAP ERP and SAP CPQ systems.
  • 360-degree view of customers.
  • Lead integration with external systems.
  • Customization and personalization.
  • Analytics works but is on the basic side.
  • Mobile application can use some improvement.
  • Overall performance is not bad but could improve as well.
For a B2B business SAP Sales Cloud excels on many topics. From user-friendliness to easy-to-read UI's. The integration with other SAP systems is a big plus, eliminating the overuse of middleware. Using the platform in its 'vanilla' state will bring out the best of SAP Sales Cloud! For B2C this platform is usable but needs some extensibility and customization to fit this type of business.
Within Atlas Copco the system has been rolled out across the business areas with respect to data separation between business areas and sales organization, giving the top management an overall view of the sales performance worldwide!
Score 8 out of 10
Vetted Review
Verified User
We use this software for great Managing and streamlining features, and helps us in micromanaging with CX Score-based deals conditioning. CRM is really helpful for connecting with new organization customers on a day-to-day base. We can shoot matters, lines, and documents, and if the cx score is still not up to the target, we can also arrange an outbound call for them. Overall SAP Sales Cloud helped us achieve a great customer experience.
  • Followup
  • CX Monitoring
  • Creating Leads
  • Multi Channel Integrations
  • Mobile app score
There are some unique features like transferring calls and creating leads and in which lead what query should be projected or tagged. The guides are quite unclear about the process to use these features since our training call didn't cover it; we faced a lot of issues in sorting this out. If you're looking for integrations with Adode Live Cycle Designer then try to look at some other options.
The primary cost is quite higher than what you can get from other competitors in the market. But you will easily find the staff in the market who have a great experience with the CX scores and SAP management which makes it a perfect choice for sensitive time-related tasks. It's scalable but even then everything has a base benchmark which we need to monitor.
Score 8 out of 10
Vetted Review
Verified User
Better collaboration between sales team. More transparency in our daily work. Often information is not properly passed between different involved colleagues; we simply didn't have enough features in our old application. The SAP Sales Cloud improved the collaboration, also with the end customer. Users are better informed about customer activities and recent topics.
  • Customer overview.
  • UI
  • Activity maintenance.
  • Adjustment to customer specific processes.
  • Availability of standard field on other objects than the source object.
  • Flexibility of workflows.
The SAP Sales Cloud supports sales teams in their daily life. If the UI is kept basic, it will be quickly adopted by them and will help them improve collaboration internally and also with the end customer. If there are too many complex structures, it might lead to challenges during onboarding as those are not too transparent for end users. Overall the solution can support your sales team and lead to big improvements in the daily business if it's introduced in the correct way.
By defining different user roles, the UI is adjusted to the needs of the different departments; this makes it easy to use in different departments.
August 06, 2022

Best sales cloud tool

Sunny Sethi | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
A major use for client requirements is to implement the requirements like configure simple products, add guided selling, and discounts as per requirement. For every task, we used to create stories and then we work in a team with different skill sets like functional, integration, and scripting. Based on skill set we assign stories to the employee and they implement new features in the tool sandbox.
  • UI implement
  • Products configure
  • Guided selling
  • Not feature the cost of tenet should reduce
  • They should give free training videos on portal
  • Detail guide to understand more about the tool
I have worked on many stories and SAP Cloud is suitable for it. In my first story, I used to implement new products and convert them into configurable products. I created the attributes for it and added the values to it, now these attributes will be added directly to the simple products and this makes them a configurable product.
This I have given based on my exp as I have worked on it for more than two years, so I totally understand what scalability it provides, what kind of feature it has, easy to understand, and very fast we can be trained on it, so this was the rating from my end is 10 on 10.
Score 5 out of 10
Vetted Review
Verified User
SAP Sales Cloud is used to manage and update sales orders across locations.
  • Managing sales orders
  • Updating sales orders
  • Coordinating sales activities
  • The learning curve for new users is very steep
  • Sometimes there are bugs and orders don't process properly
It is well suited to manage and update sales orders across locations, but it is a steep learning curve for new users / people who are unfamiliar with CRM
It is a powerful product but it takes an initial effort to learn how the software works and for some older / less tech-savvy employees that can be too much
Dr. ROOPESH RAO | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
SAP Cloud gives an overall picture of sales and CRM. CRM stands for Customer relationship management and SAP Sales Cloud gives the tool to take care of the customer's responses, data storage, analytics tools, etc. SAP Sales Cloud prevents organizational expenditure on expenses on Server maintenance as all the data is available on the cloud.
  • Customer relationship management
  • Sales Management
  • Business analytics
  • Data management
  • Ease of use
  • Complex structure
  • Accessibility
SAP sales cloud is not meant for small organizations where few people call the shots. SAP sales cloud is ideal for a large organization having multiple verticals so that database management of such organization become feasible and easy.
It still has a lot of scopes to improve when it comes to reducing its complexity. Overall it has a clear mandate to become the market leader in the segment. It has a bright future in the future as its a robust tool.
July 29, 2022

It depends.

Score 6 out of 10
Vetted Review
Verified User
SAP Sales Cloud is the heart of our sales process. We manage Leads and Opportunities with this product and it does well. We have an integration with the SAP Marketing Cloud, SAP Commerce Cloud and SAP ERP so the SAP Sales Cloud is in the center of it all. We are looking forward to the next iteration on the native cloud platform.
  • Lead- and Opportunity Management
  • Contact Management
  • Account Management
  • Documentation
  • Support
  • Performance
  • Platform
You always have to consider that this is a rather monolitic product. The Setup is overcomplicated and I dont think that it is well suited for smaller environments. We are able to integrate in basically any scenario but this also comes with a price. The ODATA Interface is not so well documented and basically you have to pay somebody every time you plan on changing something. SAP Support is basically useless because they always work to close a ticket and not to resolve it in the customers interest.
Because it is not very scalable and the platform it is developed on has many restrictions that make many features unusable.
Score 9 out of 10
Vetted Review
Verified User
I was a leader of a team of consultants that gathered requirements, designed, implemented and deployed SAP Sales Cloud along with SAP Industry Solutions - Utilities at this energy utility company in the U.S. to replace a legacy customer service, billing and sales system.
  • Cloud based application deployment.
  • Ease of use.
  • Consistent support from the software vendor.
  • Great standard capabilities that reduced the need for custom development.
  • Mobile app options are limited.
  • Need more companies to adopt Cloud for Sales over competitors like Salesforce.
  • More marketing by SAP to increase adoption by more companies and organizations.
SAP Sales Cloud fits best at companies that already use an SAP ERP system like S/4HANA or ECC because of the pre-built and seamless integration with SAP ERP.
SAP solutions are best known for scalability.
Score 9 out of 10
Vetted Review
1. Data on one central platform as a single source of truth that includes all necessary Data for the Sales Reps 2. 360-degree view of the customer, which also includes useful information about recent and future activities, quotes, competitors, partners, etc. 3. Far reaching information about the sales cycle to enable faster decisions about which step to take next for which customer. This is possible by a clear Lead- and Opportunity Management that leaves a clear picture about every step in various sales cycles. 4. Pipeline Management helps the sales rep to anticipate the revenue within an accurate forecast and gives the management planning security 5. Visit Management empowers the sales reps to reduce the time spent planning visits and creating clear follow-up tasks to support the customer
  • Real-time Analysis lets you analyze every piece of information in the system and visualize it in a contextualized business case to make faster and better decisions.
  • 360-Degree Customer View gives you a clear picture of the situation of the customer and how you as a sales rep are able to assist them individually.
  • Full mobile access allows the sales reps to work remotely from a tablet or smartphone - even if there is no mobile connection available.
  • The standard visit management capabilities have room for improvement, although SAP is providing an add-on for this particular case.
  • The system is full of functionalities that can be a little too much when using the system for the first time.
  • The personalization mode is not really intuitive and could use a better user interface.
The SAP Sales Cloud is especially well suited for existing SAP customers as the integration within a homogeneous landscape is phenomenal. When fully integrated, the sales rep is able to see everything that happened in the ERP and can even trigger follow-up processes like an order. Furthermore, the open API-Management allows full flexibility in connecting various other systems. The SAP Sales Cloud shines when it has to handle complex sales processes and also brings marketing capabilities and full-service operations into the same platform that fully brings the information of every customer interaction into one place to enable a good Customer Experience. The SAP Sales Cloud is less appropriate for customers who need basic CRM functions with a small scope of possibilities in the means of simple account management. The size of the company is of secondary importance and even a small sales team (>10 people) can profit from the solution.
The product is highly scalable as it is a full cloud solution that runs on Servers direct from SAP or from various hyper-scalers. The overall performance is good and the solution has no problems handling over a few million objects (for example products) at the same time. Furthermore, there is no limit to storage capacity.
Score 9 out of 10
Vetted Review
Verified User
Managing and maintaining Leads and Opportunities with precise Analytics and usage while traveling including offline usage
  • Adaptability for Key Users
  • Reporting
  • Integration with SAP ERP
  • Speed
  • Support
If you follow the SAP standard processes, everything is perfectly fine, but once you'd like to leave the route either to the left or to the right, there are places in the system where adaptation is easily and quickly made, but there are a lot of things that just work the way they work, and even using programming, it sometimes doesn't work out, and you need to go the SAP road using influence ideas and waiting for SAP to hopefully deliver that feature sometime in the future.
If you can agree on quite a common set of processes to be rolled out worldwide with just some variations e.g. between countries, it's easy as hell to roll out. But of course, if there are a lot of very specific processes that have to be somehow separated from e.g. country to country, it becomes more difficult.
Score 8 out of 10
Vetted Review
Verified User
SAP Sales Cloud can be used to gather all relevant information related to your customers, products, leads and so on in one centralized place, where it is possible to easily follow up on leads, opportunities, orders and share this information among colleagues. You can also make use of authorizations to prevent users from seeing irrelevant topics.
  • Easy adaptation/personalization options
  • Good set of standard data collections
  • Users can create their own views holding what is relevant for them
  • Possible to set up workflow rules to automate certain processes
  • Deployment unit limitations
  • Adaptation by integration
  • More logging available to get a better overview on certain determinations
The product can be extended by using adaptations, workflow rules, developments, integrations. There is a lot of room to extend the product to your needs.
Possible to add different business roles, page layouts, code list restrictions and more to diversify between different roles what the system looks like and what a user can see or do.
Score 10 out of 10
Vetted Review
Verified User
SAP Sales Cloud is a robust application which can compensate company-specific business solutions. It has proved successful in the whole cycle starting from pre-sales to post-sales. Visit planning is very useful to sales reps which includes route planning; works like a personal assistant. Business Configuration of standard features is almost flexible and can be fine-tuned according to the business strategy. All screen which a sales department require in SAP will be available in C4 Sales and the cost per user is also less compared to S4 suite
  • Visit Planning
  • Sales Order
  • Reports
  • Business Configuration
  • Social Communication
  • Approval Process
  • Field Extension
  • Dashboard Design
It suits well in real-time data maintenance and order making
Since the application can be configured based on business requirements with minimal fine-tuning
Sandeep Pal | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Simplified cost to benefit proposition. Integration with multiple platforms made easy and convenient. Highly reliable and accessible on multiple devices on cloud. On Prem system Capital expenditure and admin, maintenance overheads reduced. <br>It has a smaller learning curve so getting your workforce up to speed wont be a problem. <br>Can be scaled `based on the cost models and project budgeting practices followed in your org.
  • can streamline and automate critical selling processes and empower sellers with intelligent recommendations
  • It has a simple, easy-to-use user interface.
  • improve forecast accuracy, identify at-risk opportunities, and increase win rates with embedded artificial intelligence
  • Can include more standard KPIs for specific industries
  • Can be complex when trying to map competitions
  • More database options can be provided
Lead identification, lead management, custom lists, a dashboard for all key KPIs, comprehensive tracking of sales performance using predefined metrics, zonal and geographic performance, multi-channel integration capabilities, media. Not very effective in social media integration (missing features like profile management, history, etc.), common performance chart for all campaigns (no option to assign actual weights to campaigns based on the value of attracted customers)
The biggest plus point with SAP Sales cloud is that it is accessible irrespective of the geography and devices and other such complexities. One can monitor their processes from anywhere which makes it ideal for large organizations that are looking for innovative on cloud solutions.

It certainly saves major costs and results in smooth transfer of information which gives agility to the entire process.
Score 5 out of 10
Vetted Review
Verified User
I use SAP as a service manager, to process orders for a specific customers that they purchase from us on their end of the portal. I also support our company representatives that utilize the portal on a daily basis for processing orders and order correspondence. We also utilize the portal to process order red borders, if the requested delivery date is not available, and to advise if there are any delays with a previously confirmed order.
  • Order Communication
  • Order confirmation
  • Order Tracking
  • Their customer support is very difficult to reach out to - there needs to be a better option to chat with customer support than to constantly be transferred to different departments.
  • The help pages could be more informational and user friendly.
SAP CRM service manager is well suited for our customer-specific interaction because our customer utilizes SAP CRM to submit their orders to us that are over a certain amount and have to go through upper-level approvals & processing on the customer end. It would not be as appropriate for a smaller company with a smaller business base.
Purnima Kapoor | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We used it to assign and distribute leads within our organization for which we had an option to automate the it by adding rules in the system. I miss this feature in Salesforce but I think a lot of improvement is required for SAP to become a better CRM solution in the market. The visibility of leads is really less especially if you use Marketo as Marketing Automation/ Email marketing tool... Salesperson does need to know the history of the lead before contacting them which is only possible with Salesforce which is why we decided to move with a different platform.
  • Automate distribution of leads.
  • Warn you in case of lead duplicates.
  • Creation of campaign codes for marketing activities.
  • Allowing leads to be assigned to partners.
  • Extraction of leads from the systems.
  • Handy system filters to extract leads from the system.
  • Duplicate alert fails in case of languages like Japanese, Chinese, etc.
  • A sync with marketing automation platforms.
  • It lacks a tool to allow us chat with internal colleagues.
  • It lacks integration with many platforms.
  • Adding a lead to specific nurture campaign created in Marketo is not possible in SAP.
  • The UI is not that good.
Good at an option to automate lead distribution by adding rules in the system. Bad at integration with platforms, operate lead scoring models.. small things like adding leads to campaigns is difficult and is normally complex to understand. It's not a very handy tool if we compare with Salesforce. If leads are required to be added, it has a strange template to be filled in.
I never asked for support from SAP people and it was just our internal colleagues who were trained for this. Not sure if there is an option for them to help us in case of day-to-day issues we might face. I wish they had a better UI which would need lesser support.
When we were not introduced to Salesforce, we were somehow managing with SAP CRM which allowed us to do a few tasks like lead assignment, managing partner access, service portal etc. as we have other modules of SAP but now we think marketing/sales needs more and we need visibility of leads more than what SAP CRM allow us.
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