The Must-Have SEO Tool to Grow Your Business
July 26, 2021

The Must-Have SEO Tool to Grow Your Business

Henrik Chan | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Semrush

At, we use Semrush for both our Singapore and Indonesia (ID) markets, where it’s especially important for Keyword Research use by our ID Content Team. It has recently been adopted by our SG Editorial Team as well. It helps address content gap issues and improve our keyword rankings, as we aim to improve the organic traffic throughout our site.
  • User-Friendly Interface
  • Detailed Position Tracking Tool
  • Keyword Magic Tool is a must-have
  • Paid Search Reporting is often inaccurate
  • Keyword Gaps isn't as updated as we would like it to be
  • Audit Report results could be clearer
  • Keyword Magic Tool: Such a wonderfully simple yet detailed tool for keyword research.
  • On-page SEO checker. You can put in any URL and a keyword and it will tell you what you could improve on that page, by looking at what you're missing or could do better.
  • The Site Audit is a must-use, as it allows us to make sure we are following technical best practices and alerts us when something urgent needs fixed.
  • A 122% traffic growth between November 2019 and September 2020
  • co started ranking #1 on SERP for highly contested organic search terms, such as competitive New Launch Condo Names like “Leedon Green” and general search terms like “Singapore property”.
  • The team achieved 5x cost optimization through substituting PPC with organic growth during the Covid-19 period

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For Keyword Research, Semrush is an absolute must-have tool. It's simple to use and identifies the keyword gaps that help us identify content opportunities that our competitors have an edge over us. I definitely recommend to my colleagues that there are many tools on Semrush and to understand them all, it would be best to go through all the courses/classes they offer to better understand the platform.

Semrush Feature Ratings

Keyword analysis
Backlink management
SERP ranking tracking
Page grader
Competitive analysis
Site audit / diagnostics
Site recommendations
Local SEO
Social SEO