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Score 8.9 out of 10
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What is Semrush?

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis...
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Popular Features

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  • Keyword analysis (148)
  • Competitive analysis (144)
  • SERP ranking tracking (144)
  • Site audit / diagnostics (144)

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  • Setup fee optional
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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services
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Product Demos

Content Marketing Guide for 2021: The Recipe for Success
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Core features related to search engine optimization

8.4Avg 7.7

SEO Channels

Features related to optimizing your website for specific channels

8.2Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

8.6Avg 8.4
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Product Details

What is Semrush?

Semrush is an online visibility management software-as-a-service platform.

With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush aims to be a critical solution for all companies who are serious about online presence.

Semrush in numbers:

  • Over 800 million unique domains monitored for 142 geo databases;
  • Over 43 trillion backlinks;
  • 21 billion keywords;
  • Over 10 million users who have tried Semrush

Semrush Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Social SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

Semrush Video

Semrush Demo

Semrush Competitors

Semrush Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can be acquired for as little as $69.95 on a monthly basis (with a 7-day money back guarantee in place of a free trial) with the Pro pack, up to $549.95 per month with the Business pack; features and tools are the same across tiers, only usage limits change. Discounts are available for annual subscription. Semrush boasts well-known users, like Forbes, Paypal, Wells Fargo, and many marketing agencies.

Ahrefs, Moz Pro, and SimilarWeb PRO are common alternatives for Semrush.

Reviewers rate Keyword analysis highest, with a score of 9.3.

The most common users of Semrush are from Small Businesses (1-50 employees).
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(1-25 of 148)
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September 29, 2022

Our Go-To Marketing Tool

Melissa D. Cooper, MBA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Competitor Reporting
  • Keyword Research
  • Ranking Tracking
  • The trend graph in the Keyword Magic report is confusing and should stay static (showing in Jan-Dec order no matter what the month currently is)
  • Most of the data is a day delayed. That seems to be more related to Semrush data sources than anything else
  • Excited about the Top Stories tracking feature, but it's not without its errors. Looking forward to improvements there
Todd Underwood | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Site audits and reporting.
  • Keyword generation for paid advertising.
  • SEO analysis of prospective clients' websites.
  • I haven't encountered any features that are hard to use or missing functionality.
Katie Wojciechowski | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Great visuals for keyword position tracking, love that you can see the page that is ranking
  • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
  • Shows many different and useful views for competitive research
  • Great templated keyword research tools for those who are not as hands-on with SEO
  • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
  • The auto-generated reports don't get nearly as specific with drilled-down info as I would like. It seems the options are broad but shallow. Especially compared to how good some of the visuals and tables are in-app.
  • Some of the views/research features (like Organic Research/Keyword Gap) are a little redundant in my opinion.
  • I wish keywords for Position Tracking weren't so expensive
  • Some of the keyword data from Google - like volume - is slow to update, so you may be seeing data that is weeks old, which in certain scenarios can be a hindrance.
Score 10 out of 10
Vetted Review
Verified User
  • Creates Simplified Reports
  • Easily Monitor and Manage Traffic Analytics
  • Allows you to Perform Advanced SEO Tasks with Ease
  • Semrush Only Provides Data for One Search Engine, Google
  • Some Competitive Analysis Features Cost an Additional $200 per Month Extra
  • Their Site is Hard to Use on a Mobile Device
March 28, 2022

Semrush Is Awesome

Score 10 out of 10
Vetted Review
Verified User
  • I love how easy it is to use Semrush. It is very use friendly.
  • I also loved the Competitive Analysis and Keyword Research course. That is a great tool to use when comparing your company with your competition.
  • The knowledge that you gain from each individual section of Semrush is truly fascinating.
  • I also am a big fan of the different keyword research knowledge that Semrush shares with you.
  • I only have one suggestion. Semrush was awesome.
  • The tests in the Competitive Analysis course were a little bit difficult at times so I would try to improve them a little bit but honestly, I really enjoyed using Semrush.
Amit Rana | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • It's one of the most comprehensive SEO tools on the market.
  • It focuses mainly on the factors which Google and other major search engines use as indicators of high-quality content, so your content will be properly optimized.
  • It includes a unique Content Explorer feature, which gives you the ability to find out what content on the web is ranking on top for the keyword you entered.
  • The tool has a wide range of analytical instruments.
  • Interpret Site Audit results
Score 10 out of 10
Vetted Review
Verified User
  • Easy to use.
  • Great support.
  • Certifications that complement the use of the platform.
  • Highly-recognised industry-level tool.
  • Access to students was a little limited, perhaps providing access that corresponds to the certification videos would be helpful.
  • The duration of the access for students could be extended.
Abdelaziz Musa | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Extremely well organized for agencies to navigate between tools and clients
  • Endless array of features, more importantly, constantly updating
  • INTENT! Talk about the ultimate effort optimiser.
  • Their social media. Shame on you other SaaS companies. You cower in the shadows of SEMRush's social media team.
  • There's lots of training documentation and tools, but sometimes hard to find. They should put more focus into marketing their academy.
Score 10 out of 10
Vetted Review
Verified User
  • Keyword research: Enter any term and get all keywords and questions associated with it.
  • Historical trends: You can easily see how a site has fared over time.
  • Competitors' research: See how sites stack up against one another in the digital ecosystem.
  • So many features: It can be a little overwhelming and I know that I'm not using the tool to its fullest extent
  • Can be a little bit tricky to get out of Semrush once you're in.
  • Can only break down search traffic by country, not state.
Score 10 out of 10
Vetted Review
Verified User
  • Competitor Analysis
  • Market Research
  • Keyword Research
  • Backlink Research and Acquisition
  • Content Distribution
  • Citation Building
  • Keyword Position Tracking
  • Traffic Analytics
  • It's very hard to find fault with it, as they are very proactive in developing and implementing user roadblocks.
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