Our Go-To Marketing Tool
Semrush is used by both our Marketing team and our Editorial team. Reviewed's Marketing team uses Semrush for paid and earned marketing …
Semrush
Top Rated
Semrush
Top Rated
Semrush
Starting at $119.95 per month
View PricingOverview
What is Semrush?
Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis...
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Top Rated
2022
Best of
2022
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2022
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2022
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2022
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2022
Best of
2022
Popular Features
View all 14 features- Keyword analysis (148)9.393%
- Competitive analysis (144)8.989%
- SERP ranking tracking (144)8.989%
- Site audit / diagnostics (144)8.686%
Reviewer Pros & Cons
View all pros & cons
Melissa D. Cooper, MBA
Senior Director Of Marketing
Reviewed, part of the USA TODAY Network (Publishing, 51-200 employees)
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Pricing
View all pricingPro
$119.95
Cloud
per month
Guru
$229.95
Cloud
per month
Business
$449.95
Cloud
per month
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://www.semrush.com/prices
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Product Demos
Content Marketing Guide for 2021: The Recipe for Success
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Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Semrush?
Semrush is an online visibility management software-as-a-service platform.
With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush aims to be a critical solution for all companies who are serious about online presence.
Semrush in numbers:
- Over 800 million unique domains monitored for 142 geo databases;
- Over 43 trillion backlinks;
- 21 billion keywords;
- Over 10 million users who have tried Semrush
Semrush Features
SEO Features
- Supported: Keyword analysis
- Supported: Backlink management
- Supported: SERP ranking tracking
- Supported: Page grader
- Supported: Competitive analysis
- Supported: Site audit / diagnostics
- Supported: Site recommendations
- Supported: Task management
SEO Channels Features
- Supported: Local SEO
- Supported: Social SEO
- Supported: Mobile SEO
- Supported: Global SEO
SEO Platform & Account Management Features
- Supported: Multi-domain support
- Supported: Integration with web analytics tools
Semrush Video
Semrush Demo
Semrush Integrations
Semrush Competitors
Semrush Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking.
Semrush can be acquired for as little as $69.95 on a monthly basis (with a 7-day money back guarantee in place of a free trial) with the Pro pack, up to $549.95 per month with the Business pack; features and tools are the same across tiers, only usage limits change. Discounts are available for annual subscription. Semrush boasts well-known users, like Forbes, Paypal, Wells Fargo, and many marketing agencies.
Reviewers rate Keyword analysis highest, with a score of 9.3.
The most common users of Semrush are from Small Businesses (1-50 employees).
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Reviews and Ratings
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Reviews
(1-25 of 148)- Popular Filters
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September 29, 2022
Our Go-To Marketing Tool
Score 10 out of 10
Vetted Review
Verified User
- Competitor Reporting
- Keyword Research
- Ranking Tracking
- The trend graph in the Keyword Magic report is confusing and should stay static (showing in Jan-Dec order no matter what the month currently is)
- Most of the data is a day delayed. That seems to be more related to Semrush data sources than anything else
- Excited about the Top Stories tracking feature, but it's not without its errors. Looking forward to improvements there
- Make SEO reports quickly
- Daily Google SERP SEO Alerts
- Organic investigation of the competition
- Reports of SERP's only of Local SEO
- Checking local files for all countries
- Improve reports On Page SEO Checker
June 03, 2022
Make fantastic advertising keywords.
Score 8 out of 10
Vetted Review
Verified User
- Keyword research
- Backlink analytics
- Technical site audit
June 01, 2022
SEO tool for market analysis
Score 10 out of 10
Vetted Review
Verified User
- Backlink Analysis
- Keyword Overview
- SEO Audit
- Toxic Backlink
- Competitor Analysis
- Semrush Sensor
- PPC Keyword Volume
- Semrush Trends
- Seo Writing Assistant
May 30, 2022
Great tool for keyword discovery!
- Traffic measurements
- Relevant keyword search
- Target market selection
- Market consolidation
- Menu navigation
- More timely update of data
May 23, 2022
Semrush is a must for any SEO pro
- Keyword research.
- Organic traffic overview.
- Backlink analytics.
- Technical site audit.
- Additional user seat policy.
- Ability to connect Log File Analyzer to Amazon S3.
- Ability to export reports easily to Google Data Studio.
April 26, 2022
Stay on top of the SEO status of all of your websites. Generate superb keywords for advertising.
- Site audits and reporting.
- Keyword generation for paid advertising.
- SEO analysis of prospective clients' websites.
- I haven't encountered any features that are hard to use or missing functionality.
Score 8 out of 10
Vetted Review
Verified User
- Great visuals for keyword position tracking, love that you can see the page that is ranking
- Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
- Shows many different and useful views for competitive research
- Great templated keyword research tools for those who are not as hands-on with SEO
- I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
- The auto-generated reports don't get nearly as specific with drilled-down info as I would like. It seems the options are broad but shallow. Especially compared to how good some of the visuals and tables are in-app.
- Some of the views/research features (like Organic Research/Keyword Gap) are a little redundant in my opinion.
- I wish keywords for Position Tracking weren't so expensive
- Some of the keyword data from Google - like volume - is slow to update, so you may be seeing data that is weeks old, which in certain scenarios can be a hindrance.
April 18, 2022
The best SEO tool on the market
Score 10 out of 10
Vetted Review
Verified User
- SEO Tool
- Customer Service
- Reporting
- Pricing
April 12, 2022
Semrush Review
Score 10 out of 10
Vetted Review
Verified User
- Keywords Research
- Site audits
- Competitors analysis
- backlink audits
- more filter options on keywords research
March 30, 2022
Satisfied with Semrush
Score 10 out of 10
Vetted Review
Verified User
- Creates Simplified Reports
- Easily Monitor and Manage Traffic Analytics
- Allows you to Perform Advanced SEO Tasks with Ease
- Semrush Only Provides Data for One Search Engine, Google
- Some Competitive Analysis Features Cost an Additional $200 per Month Extra
- Their Site is Hard to Use on a Mobile Device
March 28, 2022
Semrush Is Awesome
Score 10 out of 10
Vetted Review
Verified User
- I love how easy it is to use Semrush. It is very use friendly.
- I also loved the Competitive Analysis and Keyword Research course. That is a great tool to use when comparing your company with your competition.
- The knowledge that you gain from each individual section of Semrush is truly fascinating.
- I also am a big fan of the different keyword research knowledge that Semrush shares with you.
- I only have one suggestion. Semrush was awesome.
- The tests in the Competitive Analysis course were a little bit difficult at times so I would try to improve them a little bit but honestly, I really enjoyed using Semrush.
March 18, 2022
SEMRush is the best SEO tool
Score 9 out of 10
Vetted Review
Verified User
- It's one of the most comprehensive SEO tools on the market.
- It focuses mainly on the factors which Google and other major search engines use as indicators of high-quality content, so your content will be properly optimized.
- It includes a unique Content Explorer feature, which gives you the ability to find out what content on the web is ranking on top for the keyword you entered.
- The tool has a wide range of analytical instruments.
- Interpret Site Audit results
February 08, 2022
A great SEO software
- Reporting
- Competitor intelligence
- Keyword research
- Rank tracking
- It takes a while to learn
- Backlink tools
- Its expensive
February 03, 2022
Great Tool for SEO Project Management
Score 10 out of 10
Vetted Review
Verified User
- Organic research
- Domain overview (trends, pages, competitors, keywords)
- Site audits
- Toxic backlinks - Semrush shows “toxic backlinks" meanwhile Google does not show them as harmful in Google Search Console.
January 14, 2022
Perfect tool used for teaching future marketers
Score 10 out of 10
Vetted Review
Verified User
- Easy to use.
- Great support.
- Certifications that complement the use of the platform.
- Highly-recognised industry-level tool.
- Access to students was a little limited, perhaps providing access that corresponds to the certification videos would be helpful.
- The duration of the access for students could be extended.
January 11, 2022
Semrush is the Swiss Army Knife of SEO
- Competitor intelligence
- API access
- Organic keyword research
- Limits of account (ie. # keywords, etc)
- Distinction between projects and research
- Competitor identification
December 01, 2021
A Great Tool for SEO Management
- Reporting
- Organic research
- Tools
- No archiving for Projects
- Difficult if multiple people need to log in to the same account
- Great Features are added, but for more cost
November 11, 2021
SEMRush: It feels like cheating. It feels like other sites don't have a chance. It feels GOOD.
Score 10 out of 10
Vetted Review
Verified User
- Extremely well organized for agencies to navigate between tools and clients
- Endless array of features, more importantly, constantly updating
- INTENT! Talk about the ultimate effort optimiser.
- Their social media. Shame on you other SaaS companies. You cower in the shadows of SEMRush's social media team.
- There's lots of training documentation and tools, but sometimes hard to find. They should put more focus into marketing their academy.
November 08, 2021
Are you serious about the marketing! MUST have tool...
Score 10 out of 10
Vetted Review
Verified User
- Technical audit report with suggestions what to fix
- Keyword research to find new topics
- Rank tracker - to track organic rankings
- Reporting - generating reports for clients or your own company
- Local GEO Grids
- Ai Content Creation
November 08, 2021
Excellent work Semrush
Score 9 out of 10
Vetted Review
Verified User
- Position tracking
- Client Portal
- Backlink Audit
- Lead Generation Tool
November 08, 2021
Top Software
Score 10 out of 10
Vetted Review
Verified User
- Competitor Analysis
- Backlink Analysis
- Search Query Ranking
- I still have not received any SWAG
November 06, 2021
SEMRUSH SAVED MY LIFE
Score 10 out of 10
Vetted Review
Verified User
- SEO Audits and Reporting
- Competitive Analysis
- Social Media Management
- Content Marketing
- Keyword Research
- Social Media Reporting
- Creating Custom Reporting/Dashboard
- Pulling GA Data
November 02, 2021
Semrush is a Vital Tool for Any Digital Marketer
- Keyword research: Enter any term and get all keywords and questions associated with it.
- Historical trends: You can easily see how a site has fared over time.
- Competitors' research: See how sites stack up against one another in the digital ecosystem.
- So many features: It can be a little overwhelming and I know that I'm not using the tool to its fullest extent
- Can be a little bit tricky to get out of Semrush once you're in.
- Can only break down search traffic by country, not state.
October 25, 2021
Semrush is all about data.
Score 10 out of 10
Vetted Review
Verified User
- Competitor Analysis
- Market Research
- Keyword Research
- Backlink Research and Acquisition
- Content Distribution
- Citation Building
- Keyword Position Tracking
- Traffic Analytics
- It's very hard to find fault with it, as they are very proactive in developing and implementing user roadblocks.