Semrush

Semrush

Customer Verified
Top Rated
Score 8.9 out of 10
Top Rated
Semrush

Overview

What is Semrush?

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis...
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Recent Reviews

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • Keyword analysis (148)
    9.3
    93%
  • Competitive analysis (144)
    8.9
    89%
  • SERP ranking tracking (144)
    8.9
    89%
  • Site audit / diagnostics (144)
    8.6
    86%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Pro

$119.95

Cloud
per month

Guru

$229.95

Cloud
per month

Business

$449.95

Cloud
per month

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.semrush.com/prices

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services
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Product Demos

Content Marketing Guide for 2021: The Recipe for Success
07:15
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Features

SEO

Core features related to search engine optimization

8.4Avg 7.7

SEO Channels

Features related to optimizing your website for specific channels

8.2Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

8.6Avg 8.4
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Product Details

What is Semrush?

Semrush is an online visibility management software-as-a-service platform.

With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush aims to be a critical solution for all companies who are serious about online presence.

Semrush in numbers:

  • Over 800 million unique domains monitored for 142 geo databases;
  • Over 43 trillion backlinks;
  • 21 billion keywords;
  • Over 10 million users who have tried Semrush

Semrush Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Social SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

Semrush Video

Semrush Demo

Semrush Competitors

Semrush Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can be acquired for as little as $69.95 on a monthly basis (with a 7-day money back guarantee in place of a free trial) with the Pro pack, up to $549.95 per month with the Business pack; features and tools are the same across tiers, only usage limits change. Discounts are available for annual subscription. Semrush boasts well-known users, like Forbes, Paypal, Wells Fargo, and many marketing agencies.

Ahrefs, Moz Pro, and SimilarWeb PRO are common alternatives for Semrush.

Reviewers rate Keyword analysis highest, with a score of 9.3.

The most common users of Semrush are from Small Businesses (1-50 employees).
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Comparisons

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Reviews

(1-25 of 148)
Companies can't remove reviews or game the system. Here's why
September 29, 2022

Our Go-To Marketing Tool

Melissa D. Cooper, MBA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Semrush is used by both our Marketing team and our Editorial team. Reviewed's Marketing team uses Semrush for paid and earned marketing research, competitive analysis, and tracking performance. Our Editorial team uses multiple research and writing tools that help them make decisions about SEO.
Ivan Briceño | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Semrush is the ally SEO tool for any digital marketing agency. It unifies in a single platform the main SEO and Local SEO indicators. It allows day-to-day monitoring of the positions in the Google SERP considering the organic competitors. This is the basis of the reports sent to the clients of the SEO projects.
Score 8 out of 10
Vetted Review
Verified User
We utilize Semrush for keyword research, competitive analysis, backlink audits, organic position tracking, and prospecting sites with digital PR potential. This implies that Semrush saves us time by providing us with all of the information we require for our daily tasks. It'd be as if we were working with our eyes closed if we didn't have it.
Score 10 out of 10
Vetted Review
Verified User
I used Semrush for keyword tracking, keyword analysis, backlink monitoring, and trends for main months. I follow up my websites to understand each section of problems to solve and get better results. I can set audit for my website to learn it's health and after audit, it is quite easy to navigate between sections to solve your website problem.
Score 8 out of 10
Vetted Review
Verified User
We use Semrush to assess how relevant keywords that we think are relevant to our blog posts really are. We use it to see how people are accessing our content and where they are doing it from. It's super helpful for content creation and easy to use. I fully recommend it.
Dragan Berak | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use Semrush to conduct keyword research, competitive analysis, backlink audit, organic position tracking, and prospecting sites that have a potential for digital PR campaigns. This means that Semrush saves us valuable time by offering all the data we need in our everyday work. We'd be lost without it i.e. it would be as if we're working with our eyes closed.
Todd Underwood | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use Semrush to run audits on the health of our and our clients' websites. This shows us how our sites rank for specific keyphrases, and areas where we can improve on site SEO. We also use it to generate keywords for paid advertising. These features alone pay for the subscription.
Katie Wojciechowski | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
In this role, I used Semrush for keyword research to help determine Article topics for the editorial team Headers, title tags, meta data, and body copy for "core" informational landing pages on the site Keyword-rich templated title tags and headers for e-commerce pages I also used it to track and report on rankings for high-value keywords and those we selected/incorporated. Additionally, I used it to track our competitors' rankings for those same keywords. I also used it for higher-level industry research to get a better idea of the competitive landscape. Occasionally I used the platform to look at site health metrics and other technical data, but not on a super consistent basis.
Mia Perez | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Semrush is an amazing company that provides the best SEO tool on the market. 100% worth the price. They also have a top-tier customer service team that always provides help whenever my company has a question. Reporting is seamless on this platform which saves us a lot of time when sending reports to clients. <br><br>Highly recommend. One of their team members, Valeriia Gerus, is one of the best employees ever!
April 12, 2022

Semrush Review

Pemba Tshiring Sherpa | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Semrush is a great tool for Keywords research and also tracking keyword performance. The site audit report helps identify all the technical issues on the site as well, which are crucial for google rankings. The competitor's analysis tool also helps identify the weak points and opportunities that we can use to optimize our pages and make SEO plans accordingly.
Score 10 out of 10
Vetted Review
Verified User
I use Semrush as a college student to practice discovering marketing insights and running SEO campaigns. I have never had an inside view of the software that helps companies run digital marketing strategies before, so having this opportunity with Semrush was amazing. One business problem that Semrush addresses is that many of the great features that they offer are only available through their Trends Subscription plan. I did find that this prevented me from exploring many of the tools and features that they have but at the same time I understand why I didn't have access to them because I did not pay any money for the subscription I currently have which is Pro.
Amit Rana | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
As always, I have been analyzing SEO tools and have found the best SEO automation tools. This year the current list of the best SEO tools is headed by Semrush, a tool that was released a few years ago and quickly became the leader of the industry. Here are several reasons which make it the best SEO tool: It's one of the most comprehensive SEO tools on the market. It focuses mainly on the factors which Google and other major search engines use as indicators of high-quality content, so your content will be properly optimized. The tool has a wide range of analytical instruments. It includes a unique Content Explorer feature, which gives you the ability to find out what content on the web is ranking on top for the keyword you entered.
Score 10 out of 10
Vetted Review
Verified User
Semrush is used by our entire team of over 150 individuals from 8 different SEO teams, including analysts, project managers, content creators, and website developers. We mainly use Semrush during pre and post-migrations. The 3 main features we use are market research, competitor analysis, and on-site SEO elements.
Score 8 out of 10
Vetted Review
Verified User
Semrush keeps our SEM and SEO teams in sync with each other and provides a wealth of keyword, technical, and competitor intelligence. We previously used Semrush as an 'add-on' for other tools, but it has transitioned to our primary tool. An enterprise-level account has the added advantage of API access, which is another great feature of Semrush. We also use the organic research component very frequently to find out information about our own domain, as well as competitors'. The SEM team uses the paid search intelligence modules in Semrush to gain competitor knowledge as well as industry benchmarks.
Score 9 out of 10
Vetted Review
Verified User
Our organization uses Semrush to assist us in the daily tasks and managing our clients in SEO programs. My favorite features are the reporting system that automatically sends out reports, the organic search research, and the position tracking. This system has made it easy for us because we can automatically schedule reports for the first of the month and can trust our clients are getting monthly results. Their other tools make it easier for us to reach our goal and complete their monthly SEO work. They are constantly updating and adding new features to keep up with the industry, which makes it an ideal tool for us.
Abdelaziz Musa | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
You know the platform game from Squid Game? The one where glass panels either break and you die, or don't and you live? Well, we use SEMRush as one would use a pair of "cheat glasses" that highlighted the weak panels. Instead of worrying about whether the next step will send our clients rankings to their deaths, or leapfrog us over our competitors, our "cheat glasses" show us exactly what's missing, exactly what steps to take and exactly how to navigate to position 1.
Bostjan Tanko | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Semrush has over 30+ different tools within one platform so, but let me mention a few we heavily use and are important for our workflow.
1. Audit tool - We use Semrush for various different tasks in our company. From running technical audits, so we know what fixes we need to implement for our clients in order to get a healthy website that Google will love, and the Semrush audit tool is great for that.
2. Keyword research - Keyword magic tool is a must to tool when it comes to kw research and getting new ideas for your blog
3. Rank tracker - for every client we set up rank tracker so we can focus on the main pages and their main KW
4. Reporting - Must have tool, to generate monthly reports that we can send to our clients
5. Social media scheduling... and much more...
November 08, 2021

Excellent work Semrush

Pulkit Agrawal | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
It is an absolutely critical tool in our organization. We rely on it heavily and use it on a daily basis. Especially the ability for us to track positions. We also use the client portal feature, however we are not very impressed with their lead generation tool. It needs a lot of improvement we believe.
November 08, 2021

Top Software

Chris Giles | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Semrush has been the principal tool in our SEO Agency Toolbox for years now. So much so that we have recently upgraded to a higher package due to our growth. The information that Semrush provides for our clients is unsurpassed, particularly the competitor analysis reports. Clients have referred to this as 'industrial espionage' and one or two have asked "is this info you are getting legal?" Semrush allows us to benchmark and record the success of our SEO Campaigns. Plus, their support is top-notch. The company is uber-accessible. Quite frankly, we could not run our business without Semrush as it gives us such a competitive advantage. Anyone claiming to be an 'SEO Expert' who does not use this software, is an amateur.
November 06, 2021

SEMRUSH SAVED MY LIFE

Melisha Oakleaf-Wilson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Semrush is being used by our Digital Marketing team to help track and manage SEO projects for many of our clients. We also use Semrush to run competitive analyses and keep our clients ahead of the curve. Without Semrush, we wouldn't be able to offer top of the line SEO services for our clients.
Score 10 out of 10
Vetted Review
Verified User
We use Semrush in a couple of different ways. First to qualify prospects by identifying what keywords are driving traffic to their websites and where there are areas of opportunity for SEO for those prospects. We also use it to research keywords, difficulty, and what features of Google are associated with that particular keyword so that we can create content that will rank on Google.
Score 10 out of 10
Vetted Review
Verified User
I have been using Semrush for almost a decade, and I can never say enough great things about it. It should be an essential part of any serious marketing companies workflow. Semrush is about data. But moreover, having the ability to contextualize data into actionable KPIs. Semrush delivers data in a format where you can use it insightfully, and in your daily decision-making. There are many moving parts to any website. Unless you can map all those data points into a visual asset model, then it is very difficult to utilize this data proactively. Semrush solves all of those problems. Semrush enables me to build my websites cleaner, faster and smarter.
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