SharpSpring review - the 80/20 marketing automation solution
Updated August 19, 2015

SharpSpring review - the 80/20 marketing automation solution

Ben Bradley | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller

Software Version

web

Modules Used

  • all

Overall Satisfaction with SharpSpring

As a user of the product, we use it to manage the marketing automation for our company. We have a complex sales cycle and use SharpSpring to automate the process. As a reseller and integrator of this product, we use it for many of our clients and help them manage and automate the marketing and lead nurturing process.

Pros

  • Conditional emails - using various triggers and actions, it is possible to personalize communications with prospects based on their online actions. This feature is useful for better matching the visitors needs with our content assets.
  • Integration - the integration with Salesforce is easy and seamless
  • Lead scoring - the lead scoring module is easy to use and helps better understand when a lead moves from MQL to SQL.

Cons

  • At first, the integration with Salesforce was a bit painful. But they are dedicated to customer and partner success - when you need a new feature or need to improve a feature, they listen and usually act.
  • Footprint - when you are pushing lots of data into Salesforce, the nature of Salesforce and their data usage rules is a bit painful. Logging activities in Salesforce creates a large data footprint.
  • Faster lead conversion - we've seen leads move from MQL to SQL much faster - with very little intervention from our sales folks.
  • New idea launch - when we have a new idea and want to test a concept, it is easy to roll-out a solution with SharpSpring.
Pardot is a great tool - more bells and whistles than SharpSpring. We selected SharpSpring because it does almost everything that most of our clients need for a fraction of the cost. This is important for SMB clients that want a robust platform but don't have the time or the budget to deploy a bigger marketing automation package.
SharpSpring is designed for small and medium sized business - although we have used it with large companies. It is much less expensive than Marketo, which is why we generally recommend it to our clients. However, for a client with extensive automation requirements, a more robust solution is usually required. Our belief is that the features in most marketing automation systems are never used. If you want solid functionality, SharpSpring is the 80/20 solution - it has the necessary features to do almost everything. However, if you want all the bells and whistles and have a much bigger budget, then a more robust solution is probably required.

Constant Contact Lead Gen & CRM Feature Ratings

8.5
WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
9
A/B testing
8
Mobile optimization
8
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
9.3
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
8
Automated sales alerts and tasks
9
9.5
Calendaring
10
Event/webinar marketing
9
9.5
Social sharing and campaigns
10
Social profile integration
9
9.0
Dashboards
9
Standard reports
9
Custom reports
9
9.0
API
9
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
9

Using SharpSpring

marketing
sales
graphic design
web design/development
executive

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