Marketing automation at its best
May 17, 2019

Marketing automation at its best

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with SharpSpring

We've been using SharpSpring in the business for marketing and email marketing for nearly 12 months. We use it to get to know our customer's behavior, analyze their activity in emails, on the site, downloading, etc., then we use that information to market back to them. Recently, SharpSpring has introduced social posting and listening which is amazing. It even includes visitor ID so it has replaced MailChimp, Lead forensics, Sprout social, and our Salesforce software as we use it for our CRM. We get stuck occasionally and the SharpSpring support is world class. They will always help and often even make the change for us when we are really stuck then tell us how they did it. We are really only scratching the surface of the capabilities and look forward to making more use of SharpSpring in 2019.

Pros

  • Email marketing and visitor tracking and reporting.
  • Workflow to automate the outbound marketing process.
  • Social listening
  • Visitor ID
  • Lead scoring

Cons

  • It's feature rich therefore has a fairly steep learning curve.
  • Competes with the market leader for a 10th of the price.
  • Email template creation is not quite as good as the leading email marketing providers.
  • ROI over 30 times its cost but usually a lot more. One deal would pay for SharpSpring 30+ times over.
  • Sales alerts mean we never miss a deal opportunity.
  • No negative impact.
It's been a few years since I looked at these so comparisons they have no relevance now.
Replacing a CRM with a 360-degree customer view including every interaction the user has digitally with your business. The only area that needs manual intervention is the recording of phone calls and any tasks that are needed to be scheduled. As a salesman, the information SharpSpring offers in the life of the lead area is like finding a golden goose.

Constant Contact Lead Gen & CRM Feature Ratings

9.4
WYSIWYG email editor
7
Dynamic content
9
Ability to test dynamic content
9
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
9.8
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
9
Automated sales alerts and tasks
10
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
8.0
Social sharing and campaigns
Not Rated
Social profile integration
8
10.0
Dashboards
10
Standard reports
10
Custom reports
10
10.0
API
Not Rated
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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