Item: Constant Contact Lead Gen & CRM
Rating: 8
Author: Daniel Parish

Use Cases and Deployment Scope

Our marketing department depends on SharpSpring every day to ensure we are tracking our marketing investments, attributing leads correctly, and engaging users over an extended period of time. Before SharpSpring our email template design was very limited and the automation behind it was even worse. SharpSpring allows us to use one single tool to schedule email sends, drip campaigns, and social posts, but most importantly it gives our team the information we need to support our sales department.

Pros and Cons

Email template design is quick and simple, but flexible enough to do what we need and more.
The Life of the Lead function shows us every touch point with a lead in actionable and measurable detail.
A single simple platform means we don't have to train someone across a variety of programs.

Integrations with Salesforce are less smooth than with other programs we've used in the past. With our sales department depending on Salesforce for everything we do, it is critical that this integration digs deeper in the future.
The social media scheduler is a little clunky and under powered. While it does the basics just fine, more complicated tasks require leaving SharpSpring.

Return on Investment

Tracking a client through the life of the lead allows us to identify trends in who becomes a client with the lowest amount of touchpoints and therefore lowest cost.
Tracking campaigns in one place gives us a great home to monitor the spend and conversions.
SharpSpring has allowed us to cut out other services that what had been paying for and bring them all into one place.

Key Insights

Do you think Constant Contact Lead Gen & CRM delivers good value for the price?

Yes

Are you happy with Constant Contact Lead Gen & CRM's feature set?

Yes

Did Constant Contact Lead Gen & CRM live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Constant Contact Lead Gen & CRM go as expected?

I wasn't involved with the implementation phase

Would you buy Constant Contact Lead Gen & CRM again?

Yes

Usability

I was able to jump into SharpSpring day one of my job and get to work without training. I've always been a "try it and learn by doing" type of person but with SharpSpring I was able to do nearly everything with little stumbling along the way.

Support Rating

SharpSpring is not perfect, but by bringing in all of the tools we had been paying other services for already and then making them flow seamlessly, it has proven time and time again to have been a good switch for our company.

Likelihood to Recommend

Tracking multiple campaigns across a variety of platforms is a complicated task, but when that list is constantly growing a tool like SharpSpring that can be adapted to the various types of campaigns a marketing department runs daily is a lifesaver. If you track a small number of consistent campaigns without much variation, SharpSpring may be a little overkill.

Not perfect, but a solid Jack of all Trades

Overall Satisfaction with SharpSpring