Why I picked SharpSpring for my marketing automation platform
January 08, 2021

Why I picked SharpSpring for my marketing automation platform

Julio Ahumada  MBA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review

Overall Satisfaction with SharpSpring

SharpSpring is being used by sales and marketing to identify and service individuals/companies that are interested in lead generation. I found that the tools within the SharpSpring environment are robust and generally easy to use (once you understand the nomenclature). It is a high-value asset to our organization in that it acts as a force multiplier. We are a small agency, but with the marketing automation of SharpSpring, we are responding to requests 24/7. It helps us get a clear picture of buyer behavior and allows us to allocate resources when the time is right to do so. The support we received during onboarding was great and the continued help has made using it as painless as possible. Our clients are in love with it as well.

Pros

  • Setting up triggered events
  • Lead scoring
  • Handling email campaigns

Cons

  • Aside from having a built-in API so you can post to Instagram--a problem every platform has--I really couldn't think of anything. They are always improving what they have and adding new features all the time.
  • We were able to fine-tune our marketing message and track and retarget prospects quickly.
  • Creating email campaigns was never a pleasant task. SharpSpring had me covered pretty well with some intuitive controls. Tracking and scheduling are pretty easy, as is creating landing pages and just keeping track of all the moving parts.
  • We have been able to turn at least half of the tire-kickers who have come by the website into customers. Love that.
  • We resell SharpSpring now and we have been able to offer this amazing platform to our clients at a very modest price point.
I have looked at and used Hubspot, Zoho, Marketo, and Sugar CRM. SharpSpring has an amazing support staff. They will not only get back to you quickly, they will also have a solution for you. SharpSpring is very much like a lower cost Hubspot--I liked them--with Salesforce thrown in. I am more of a strategy guy and when I had to go tactical with the start of my new agency, I had to wear a bunch of hats. SharpSpring didn't waste my time. In fact I offloaded a lot of my grunt work to the platform. It is a great robot. I love it.

Do you think Constant Contact Lead Gen & CRM delivers good value for the price?

Yes

Are you happy with Constant Contact Lead Gen & CRM's feature set?

Yes

Did Constant Contact Lead Gen & CRM live up to sales and marketing promises?

Yes

Did implementation of Constant Contact Lead Gen & CRM go as expected?

Yes

Would you buy Constant Contact Lead Gen & CRM again?

Yes

I am an old guy and I figured it out without having to crack open a lot of tutorials. Just like with every platform, the engineers find something to do, they add some new feature at no extra cost, and you have to figure that out. So I have to figure out where the switches went. Needless to say, that is the biggest beef I have--trying to keep up with their intense pace of innovation and product improvement.
The support team is highly responsive and they never make me feel like a dummy. Cordial, polite, and you get the sense that they want you to succeed. I would say best in class. Here is where the main difference I see in other platforms' support teams: SharpSpring's staff seem happy. They are friendly and they have your back.

I have used Hubspot, Zoho, and Marketo, and SharpSpring is easy to implement and get going right away. It is less expensive than the big boys and handles everything that I need to have it do. If you are thinking about upping your marketing mojo with marketing automation, seriously look at SharpSpring while reviewing the other platforms available. Tracking and workflows for lead generation for my clients are really easy to set up. It helps keep everything together for us. In implementing an account-based management process, SharpSpring is really vital. The support we get is top notch. Really happy with SharpSpring.

Constant Contact Lead Gen & CRM Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
8
Email deliverability reporting
10
List management
10
Triggered drip sequences
Not Rated
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
Not Rated
Automated sales alerts and tasks
10
Calendaring
10
Event/webinar marketing
Not Rated
Social sharing and campaigns
10
Social profile integration
10
Dashboards
10
Standard reports
10
Custom reports
10
API
10
Role-based workflow & approvals
Not Rated
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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