The MVP - Most Valuable Product - for Digital Market Intelligence
October 24, 2023
The MVP - Most Valuable Product - for Digital Market Intelligence
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Similarweb
SimilarWeb is broadly applied across functions and use cases - from strategy development and M&A at corporate HQ to business intelligence, market/competitive analysis, and marketing strategy/channel management at country-level functional departments - marketing/digital growth, product development and market research.
- Monitor the market and discover emerging trends and opportunities e.g. consumer adoption of digital banks and BNPL in Southeast Asia
- Provide market intelligence to drive corporate, marketing and product strategy as well as address investment/M&A opportunities
- Identify and track competitors' marketing channels and strategies
- Getting a little too expensive while feature options/inclusions could be clearer
- Mobile experience on phones is unacceptable and needs immediate remediation
- Market, industry, industry segment level tracking with useful dashboards
- Competitor marketing channel performance tracking
- SimilarWeb provided the radar to develop our channel attack plan and hone our focus on the critical acquisition channels. Better focus from a sharp strategy supplemented by SimilarWeb’s stream of market intelligence have definitely helped Home Credit seize traffic leadership in the consumer financial services space in key Southeast Asia markets.
Do you think Similarweb delivers good value for the price?
Yes
Are you happy with Similarweb's feature set?
Yes
Did Similarweb live up to sales and marketing promises?
Yes
Did implementation of Similarweb go as expected?
Yes
Would you buy Similarweb again?
Yes