Simpli.fi

Simpli.fi

About TrustRadius Scoring
Score 7.1 out of 100
Simpli.fi

Overview

Recent Reviews

Great DSP

7 out of 10
June 16, 2022
I work for a full-service advertising agency, I specialise in social and digital marketing. One of the core focuses of my team is a …
Continue reading

Beware of Simpli.fi

1 out of 10
November 16, 2018
Simpli.fi is currently used for our programmatic buying platform. We are an agency that does business with a number of clients, we place …
Continue reading
Read all reviews

Reviewer Pros & Cons

View all pros & cons

Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of Simpli.fi, and make your voice heard!

Pricing

View all pricing
N/A
Unavailable

What is Simpli.fi?

Simpli.fi is the epoymous flagship product from the company headquartered in Fort Worth, for programmatic media buying, display advertising, and streaming / OTT monetization. It is a data management and demand-side buying hybrid platform (DMP / DSP).

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Would you like us to let the vendor know that you want pricing?

6 people want pricing too

Alternatives Pricing

Sorry, this product's description is unavailable

What is Appcast?

Appcast is a recruiting software solution offered by Appcast, Inc.

Features Scorecard

No scorecards have been submitted for this product yet..

Product Details

What is Simpli.fi?

Simpli.fi is the epoymous flagship product from the company headquartered in Fort Worth, for programmatic media buying, display advertising, and streaming / OTT monetization. It is a data management and demand-side buying hybrid platform (DMP / DSP).

Simpli.fi Integrations

Simpli.fi Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Simpli.fi is the epoymous flagship product from the company headquartered in Fort Worth, for programmatic media buying, display advertising, and streaming / OTT monetization. It is a data management and demand-side buying hybrid platform (DMP / DSP).

Reviewers rate Collection of third-party data and Tag Management highest, with a score of 8.

The most common users of Simpli.fi are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.

Comparisons

View all alternatives

Reviews and Ratings

 (8)

Reviews

(1-4 of 4)
Companies can't remove reviews or game the system. Here's why
June 16, 2022

Great DSP

Score 7 out of 10
Vetted Review
Verified User
Review Source
  • Good inventory
  • Geo-fencing
  • Invoicing
  • Reporting is a bit overly simple
  • Customisation could be better
November 16, 2018

Beware of Simpli.fi

Score 1 out of 10
Vetted Review
Verified User
Review Source
  • Their geo-fencing capabilities are by far one of the best in the market. The reporting capabilities on the back end for geo-fencing is great & the way they can get down to a pinpoint location is great.
  • Having access to the amount of exchanges that they partner with is great for a small agency that wouldn't normally have that reach.
  • Their customer service over the last couple of years has been severely lacking! It has been an absolute terrible experience which has made us re-evaluate our plans of moving forward with them.
  • They over-promise & under-deliver constantly. Even though they say they have the best geo-fencing capabilities in the market and that's how they sell you on it, they take short cuts which inevitably makes their "glamorous" product look bad. If you send them the form that they have requested you to fill out, it ends up putting a radius around each fence. That isn't acceptable, just because they are "short staffed" or its too much work is no excuse to screw over the client.
  • A lot of times when we are getting questions from our clients that are truly relevant and are a cause for concern & we take that information back to Simpli.fi we feel like we are getting their "BS" answer. They talk a lot of game, but can't back it up when it comes down to it.
  • The sites that their inventory runs on is extremely alarming - we could never show that to a client when it is such garbage.
  • When we request keyword lists for Search Retargeting - we give them as much information as possible for the client + their website to pull keywords from. We could be running a restaurant and we could get keywords back for stock prices, linkedin, how to make donuts etc. Thousands & thousands of keywords that are completely irrelevant to our client and our cause.
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Geo-fence capability
  • Variety of targeting capabilities such as keyword, contextual and retargeting.
  • Only need one pixel to track different tactics
  • The approaches are not easily understood by our sales reps.
  • The reporting platform is pretty basic. The new platform is still in beta version.
Jared Frank | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Reseller
Review Source
  • Simpli.fi's Geo-Fencing capabilities are top notch! The ability to include an unlimited number of geo-fences within a campaign is invaluable, as is the ability to measure the effectiveness of a geo-fencing campaign in driving foot traffic to our clients' physical locations.
  • Our organization appreciates the knowledge, experience and responsiveness of Simpli.fi's customer support staff.
  • One of the things Simpli.fi does particularly well is the education of its users and re-sellers. From monthly webinars, to its Bullseye learning courses, they have a way to make the complex understandable to even the most green digital sellers!
  • Perhaps the biggest weakness Simpli.fi has is in reporting. Although near real time campaign data is available at any time, they lack a forward facing dashboard we can share with our clients. The lack of a customization on customer campaign dashboards has more than once become a negative factor in winning a sale against a competitor.
  • When we first started working with Simpli.fi, we could add Facebook to campaigns and use the Simpli.fi reporting tool to measure results. That capability disappeared shortly after implementation. It would be nice to use Simpli.fi tools to integrate display and social campaigns into a single dashboard.