Overall Satisfaction with Socialbakers Suite
We use it on a departmental basis, with approval processes extending into our account team. Currently, we use it to schedule and approve social content, monitor social channels, and pull analytics.
- Approval Flows
- Scheduling (only able to autoschedule through Facebook)
- LinkedIn Publishing
- Instagram Video Publishing
- Twitter Impression Data
- Clients love the ease of approvals
- Allows multiple team members to access accounts appropriately
- Improves time management with social engagement
From an approval process, I like SocialBakers more than HeyOrca. It's not quite as user-friendly, but is more intuitive. I appreciated the scheduling options in Sprout Social more, though reporting in SocialBakers is more elaborate. The competitve tracking is incredibly helpful with monitoring across channels, and SocialBakers has a multitude of benchmarks you can track as well.
I think for smaller clients (under 500K followers), it's a good tool. It's great from an approval process standpoint, which is a new feature added. My account manager has been fantastic in answering all of my questions and concerns, which has made the process smoother. We did get the tool for its influencer search, which is something we haven't used as frequently.