SocialBakers Comprehensive Review
December 11, 2018

SocialBakers Comprehensive Review

Laura Martinez | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User

Overall Satisfaction with Socialbakers Suite

We use SocialBakers to schedule content for our various clients on Facebook, Instagram, Twitter and Pinterest. It is not used for every client within our agency, but rather it's used for those whose contracts include social media within their scope. SocialBakers allows us to not only schedule content seamlessly, but we can also see the analytics after the content is posted. We also use SocialBakers to pull reporting each month to show our clients progress in their social media growth. Additionally, we use SocialBakers to find influencers to activate for various campaigns for our clients. The influencer tool allows us to identify influencers that would be a great fit for our campaign.
  • Influencer identification includes the ability to select age, location, and interests.
  • Scheduling allows for agencies to pass along approval process to client.
  • Scheduling is completely seamless from uploading content to approval to posting.
  • Community management is consistently glitching or doing something unexpected
  • Cannot upload gifs or videos into the scheduling tool which is a huge pain
  • Influencers could be narrowed down better
  • SocialBakers has allowed us higher engagement on posts
I prefer Sprout Social for community management, but it is equal in scope for the reporting and analytics. I preferred HeyOrca over SocialBakers for scheduling because I was able to click and drag posts to where I wanted as well as see the full post within the calendar. There is no feature in SocialBakers to see your content in its entirety for the entire month, which is really frustrating.
SocialBakers is great for scheduling content since it allows you to upload content, add copy, schedule it for a time it will get the most engagement and eyes, and pass it along the approval pipeline for your organization. Additionally, the reporting and analytics tool provides a comprehensive overview of campaigns. I do not recommend SocialBakers for community management. The process is too complicated and takes far longer than other tools available.

Using Socialbakers Suite

4 - The individuals that use Socialbakers Suite are either part of the content creation process or the content approval process. These individuals all work within the Social Media department in some capacity, or are in a director role overseeing some of the social.