Not as dynamic as I’d been led to believe.
June 30, 2022

Not as dynamic as I’d been led to believe.

Anonymous | TrustRadius Reviewer
Score 2 out of 10
Vetted Review
Verified User

Overall Satisfaction with SocialFlow

We use SocialFlow for scheduling content on Facebook. We use it for all editorial that appears on our Facebook, letting it choose the best posting times based on its algorithm. We use the PlatForm as an additional social media manager, and rely on it for out-of-hours posting, and to give us as much reach visibility, and engagement as possible.
  • Posts without human input.
  • Monitors algorithms.
  • Easy to use interface.
  • It often posts the same story repeatedly, making the feed look amateurish and reducing impact.
  • It is impossible to get anything posted when we exactly want it to go live.
  • Often we have asked the support team for help and they deny there is any issue.
  • We often have to “wait and see” if content is published.
  • It doesn’t post what we expect.
  • It posts things over and over again.
  • It’s not reliable for forward Planning.
  • Later and Buffer
I inherited SocialFlow at my new job. We used FocialFlow at my last employment but we moved to Buffer as it was more dynamic, cheaper, easy for larger teams to use, and had a better calendar function. The same can be said for Later, which is also superior to social flow in my experience.

Do you think SocialFlow by Piano delivers good value for the price?

Not sure

Are you happy with SocialFlow by Piano's feature set?

No

Did SocialFlow by Piano live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of SocialFlow by Piano go as expected?

I wasn't involved with the implementation phase

Would you buy SocialFlow by Piano again?

No

I find the interface hard to comprehend, and I find it frustrating how the algorithm posts something repeatedly immediately after we have set something to post at a certain time. It’s nonsensical and makes the Facebook feed look spammy and unprofessional! Optimizing the content also seems to do absolutely nothing.
They don’t seem to understand the issues when we explain them.
SocialFlow is good on paper but in my personal experience it is clunky, doesn’t do what you want it to, and their support team doesn’t take your issues seriously. I wouldn’t recommend this if you work on tight timeframes as it has a scattergun approach to posting on Facebook. I would like to think that my experiences are due to me not having thorough training, but I am not sure if this is the case.

SocialFlow by Piano Feature Ratings

Boolean keyword searches
1
Filtering out noise/spam
1
Sentiment analysis
1
Broad channel coverage
1
Content planning and scheduling
1
Audience targeting
1
Content optimization
1
Workflow management
1
Automated routing and prioritization
1
Customer interaction histories
1
Bulk actions
1
Lead generation
1
Content marketing
1
Paid media management
1
Campaigns and promotions
1
Twitter
1
Facebook
1
LinkedIn
1
Google+
Not Rated
Instagram
1
Pinterest
1
YouTube
1
Campaign success analytics
1
Real-time tracking
1
Competitor analysis
1
Role-based user permissions & privileges
5
Mobile access
5