Our Social Media team uses Sparkcentral to track and respond to conversations about our brands online. With multiple people and brands to manage, it makes it easier for us to all work together. We haven't missed a mention of our brand, and with the history of conversations it stores, we've been able to build a closer relationship to our fans.
It takes time and effort to get the most out of all of Sparkcentral's tools. We've done the work to get the most out of the software, and it would be a shame to lose it.