March 21, 2014

Review: "Sparkcentral - the king of community management tools"

Adam Kossoff

Social Media Director

Woodbolt InternationalConsumer Goods, 51-200 employees

Score 10 out of 10

Vetted Review

Verified User

Software Version
Sparkcentral

Modules Used
Twitter Conversation Management

Use Cases and Deployment Scope

Our Social Media team uses Sparkcentral to track and respond to conversations about our brands online. With multiple people and brands to manage, it makes it easier for us to all work together. We haven't missed a mention of our brand, and with the history of conversations it stores, we've been able to build a closer relationship to our fans.

Pros and Cons

User interface and experience is top notch.
Conversation management tools make it easy for multiple users to work together on the same account.
Reporting & Statistics are super helpful when following your team members use of the software.

Still need to integrate Instagram tracking into the software.

Return on Investment

Improved customer service and experience.
Effective tracking of key influencers.
More rich interactions with our fans.

Alternatives Considered

While it was more expensive, Sparkcentral blows other competitors away with their comprehensive tools and ease of use.

Likelihood to Renew

It takes time and effort to get the most out of all of Sparkcentral's tools. We've done the work to get the most out of the software, and it would be a shame to lose it.