- Specifically, it hosted all of our analytical data across Flickr, Facebook, twitter etc. Were able to see all the the data in one place rather than each individual channel.
- The platform didn't update quickly.
- Numbers were often skewed and off a bit from checking the channels.I often had trouble getting up-to-date numbers for my brands which was the main reason for using Spredfast.
- The system often went down and was unavailable to use
- We did have issues with posts when we scheduled; sometimes the post/tweet would not actually go out. However, our client did not like posting to multiple channels simultaneously, so we did not use this capability extensively.
- Each month we had an update with our client per brand to go over each social channel and show growth, areas for improvement, channels to develop etc. Since having issues with Spredfast, our client now has another agency run the overall analytics while we run the day-to-day. Spredfast didn't really enhance our standing with the client.
- Analytical social media work. We measured our social channels for a major client throughout Spredfast which would then change the way we posted and engaged with the fan base on social media. For example, based on the engagement numbers provided by Spredfast, we would change our language, photo/video usage, etc to try to get the highest engagement possible. Per each channel we measured different things: On YouTube we would measure subscribers and views mostly; On Facebook, likes, comments, shares, follower rate. Each channel has different key components that we would pull from Spredfast.
Evaluation and Selection
Trainers were great people - welcoming and nice. Training was very good overall.