Good foundation, still has improvement to do though
Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)
Pros
- Monitors across many different content streams
- Presents top metrics in dashboard view that is easily plugged-into client presentations
- Ease of use in setting up searches
Cons
- Presentation of streams can get confusing if you have a bunch set up. Requires scrolling across many different columns to get to the ones you want for a specific report.
- Dashboard views are nice, but not-customizable
- Search functions seemed a little lacklustre
- Identification of a spokesperson for a major brand. Huge return on this one. It was a celebrity but no one knew they were tweeting "on the down-low" about the brand
- Early warning identification of problems
- Ability to hone in on specific tags and streams helped frame the conversation we monitored
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