Khoros to Victory
November 12, 2013

Khoros to Victory

Jibran Malek | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)

Pros

  • Content labeling. Getting metrics for every campaign is always quick and easy, you can even export your metrics onto a spreadsheet for easier reporting
  • Social inbox, I can easily keep track of, not only my own campaigns, but also of any other conversation I want to track and even measure.
  • Customer service. The Khoros customer service team, on top of providing top of the line videos to get the user more acclimated with their product, they also respond to any customer service query within MINUTES.

Cons

  • There are no tools for native retweeting, making one go to the native Twitter app in order to do so.
  • The content bank tool could be a little more robust, I wish there was a way to archive tweetable content (links and such) - or a bank content that one could format into a tweet at a later date.
  • Khoros has led to increased efficiency, we can find out when to tweet, who to tweet to, and what kind of content works very quickly.
  • Metrics reports thanks to Khoros are now much more comprehensive and robust. The content labeling tools are key to the Khoros experience where you can measure campaigns against other campaigns. This makes sure we can deliver better content at MassChallenge.
  • Better customer service, we have a better idea of who our supporters are thanks to Khoros. The social inbox tools make sure we can highlight certain tweets coming into the best employee able to deal with the question.
Definitely look at the social media service station offered by Khoros customer service. Also, make sure to play with its robust graphing features and get used to the scheduling tools. Never be afraid to reach out to the customer service team with a question, they strive to be the best team and they are.

Using Khoros Marketing (Formerly Spredfast + Lithium)

Even with some of its cons, I have never been disappointed with Khoros. Before acquiring Khoros, I researched a ton of tools but Khoros has easily been the best one. It's content labels and automatic link shortening (you can even sync it to your bit.ly account) is incredibly useful for social media management. This is definitely a tool you'll want to look into.

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