More channels, more data, more results
When managing eight or more social accounts, including executive profiles or multiple brands and campaigns and multiple channels, Spredfast Conversations is fantastic. It's even better if your organization has tight regulation or wants good control of content being published. It's probably not ideal fro a small team, few channels, or teams with few metrics to track.
How many accounts do you plan on managing and tracking? Do you like to analyze data and keep it all housed in one place? Will there be multiple team members or changing team members managing different initiatives? Do you need a tight approval process for content?