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Staple software for medium to large businesses or those managing a large number of social media platforms
March 29, 2016

Staple software for medium to large businesses or those managing a large number of social media platforms

Jye Sandiford | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)

It's utilized by our online connections teams across the business to monitor, manage and engage across social media platforms. It allows our team who is spread afar geographically to collaborate and manage work flows and tasks efficiently and effectively.
  • Managing multiple profiles across a range of platforms - This has been super easy to organize and maintain, with support provided along the way.
  • Customer Care Workflows - Our team considers customer service a vital aspect of our presence in the social media space and Khoros makes this simple for us to manage with a range of streams that can be created and auto-routing to take out manual operations it allows to respond quickly to our customers. Profiling and ability to add the latest social platform feature such as Twitters 'deep links' help us to create context and develop conversations even further.
  • On the go accessibility - Khoros has catered for all your needs including a number of applications for use on mobile (Capture App for adding media content to the library and Khoros App for broadcast and service management). The ability to work whilst in meetings, on the move from A to B, or wherever is a great strength that allows our team to work efficiently and respond to our customers as quickly as we can.
  • The implementation of a Hemingway Editor could be valuable to provide in content creation.
  • Calendar functionality could be slightly changed to reduce click and load waits on content management.
  • Positive - The software has allowed us to act on our want to provide a high level of customer care along with a well managed content strategy. We can also utilize the software to interpret data and show the benefits of social to the broader business.
Khoros has worked well as a staple platform for your business' social media management needs providing all the tools to monitor/listen, create, manage, and service. As a company that purely focuses on 'social' its Conversations software is always up to date with the latest to market features allowed from social platform APIs and understands the 360-degree view of what's needed to run a tight social media game.

The Conversations platform is less suited to those looking to create social campaigns or to be used for social data research, they provide other software platforms for this.

Khoros Marketing Feature Ratings

8.5
Boolean keyword searches
9
Filtering out noise/spam
9
Sentiment analysis
7
Broad channel coverage
9
8.8
Content planning and scheduling
8
Audience targeting
9
Content optimization
8
Workflow management
10
9.0
Automated routing and prioritization
8
Customer interaction histories
9
Bulk actions
10
8.0
Content marketing
8
Paid media management
8
9.0
Twitter
10
Facebook
10
LinkedIn
8
Google+
Not Rated
Instagram
9
Pinterest
Not Rated
YouTube
8
8.0
Campaign success analytics
8
9.5
Role-based user permissions & privileges
9
Mobile access
10

Using Khoros Marketing (Formerly Spredfast + Lithium)

7 - All from within our Social Media, Analytic or Web teams.