Satisfied Springbot User

Springbot is used for marketing for both our in-store and online offerings for pies that we ship across the country. Springbot has been a very useful tool that helps us to further segment our email list and target customers based upon their purchase history, using trigger emails and marketing campaigns. We have recently started using the SMS function to target our customers even further by reaching them directly at their phones.

Sprinbot addresses multiple problems, some of which we didn't know were problems until we were using the platform. By targeting our messaging to specific customers, we are able to limit the amount of customers that are unsubscribing to our emails. Second, Springbot is directly integrated with our website platform, Shopify, and shows reporting and purchase logs for every order attributed to marketing. Because of this, we have data that proves the trigger emails and campaigns are sales drivers to our website. This is something we were aware of before, but being able to see the sales numbers for each campaign has been very helpful. Third, by using the trigger email function, our marketing teams are spending less hours targeting customers that haven't purchased in a while. The trigger email function allows us to design emails we think will drive sales for specific customers groups and continues to send them based on the length of time the customer has gone without a purchase. In short, this feature does the work for us with minimal effort to set up.